Escaping the Drift with John Gafford
The Profit of Pressure Washing with Robert Eisenstadt
Tue, 6 May 2025
Discover the incredible journey of Robert Eisenstadt, an entrepreneur who transformed his life and business against all odds. Robert shares how he quickly scaled Property Pros, a pressure washing business, from humble beginnings in Chicago to unexpected success in Las Vegas. His story serves as a beacon for aspiring entrepreneurs, showcasing the potential in home services and the power of resilience, even in the face of personal loss and early life challenges. Through his experiences, Robert highlights the critical lessons of financial management and strategic business growth, emphasizing the importance of honing one's craft and seizing opportunities. Our conversation with Robert takes a deeper dive into his personal struggles and triumphs, painting a raw picture of his battles with grief and adversity. From losing dear friends and family to navigating the tumultuous path of teenage hustles, his narrative is a testament to the strength of the human spirit. But it's not all hardship; Robert's story is infused with hope and determination. He turned life's obstacles into stepping stones for success, demonstrating how adversity can fuel personal growth and ambition rather than hinder it. His insights on financial discipline and business acumen offer valuable takeaways for anyone facing their own challenges. Beyond business and personal growth, we also explore the transformative role of technology in our daily lives. From using ChatGPT as a personal assistant to innovative marketing strategies in the pressure washing business and potential expansions into the holiday lights market, Robert's journey illustrates the intersection of technology and entrepreneurship. The episode concludes with a thought-provoking discussion on the evolving landscape of real estate, AI's role in law and medicine, and the importance of taking risks in pursuit of one's dreams. Robert's story is not just one of business success; it's a compelling narrative of overcoming life's trials and using them as a springboard to greatness. CHAPTERS (00:00) - Entrepreneurship Journey (03:13) - Traumatic Loss and Financial Lessons (09:08) - Choice and Perspective (19:40) - Business Growth and Financial Challenges (25:05) - Scaling a Commercial Pressure Washing Business (36:05) - Overcoming Health Challenges With Determination (41:05) - Harnessing the Power of AI (49:25) - The Future of Real Estate 💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below! ☑️ If you liked this video, consider subscribing to Escaping The Drift with John Gafford ************* 💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space. ➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company. ➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages. ************* ✅ Follow John Gafford on social media: Instagram ▶️ / thejohngafford Facebook ▶️ / gafford2 🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here: Listen On Spotify: https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=2d60fd72329d44a9 Listen On Apple: https://podcasts.apple.com/us/podcast/escaping-the-drift-with-john-gafford/id1582927283 ************* #escapingthedrift #roberteisenstadt #entrepreneurship #propertypros #pressurewashingbusiness #lasvegas #financialmanagement #strategicbusinessgrowth #homeservices #resilience #personalloss #businesssuccess #financialdiscipline #businessacumen #technology #personalassistant #marketingstrategies #expansion #realestate #ai #law #medicine #risktaking
Chapter 1: How did Robert Eisenstadt start his pressure washing business?
And now here's a lawsuit either suing you for a million dollars at the bottom of it. I just say, or you could avoid all of this by having us pressure wash your sidewalks. Cause literally that'd be like, holy shit. And now they're reading it. And then they get, they might be mad at you. I don't know, but it would definitely get me to read, read whatever you sent me in the mail.
The only reason though, like look at your car. Yeah. Do you want to go to a gas station and step out in some nasty shit? No. Do you want to like, you don't have to detail your car after you go to a gas station, right? Like you want it to be clean. So again, everything is marketing and marketing is everything.
So it's like, you want to be able to attract good clients to your store so they can pump fuel at your store and make you money. Yeah.
So now, but now in that small time, right, just since you zeroed in on pressure washing, now it's been four years. Yep. You guys are north of seven figures in sales every year. Yeah. Yeah. And relatively still small crew. Yep. So what's the plan going forward? How do you scale it? How do you scale from here?
Yeah, so it's so interesting. I love it. So, well, number one, we've added holiday lights, which is just fun, right? That was my way to tap into a residential market. It's seasonal, kind of fun. But as far as the pressure washing goes, we've been building all these crazy different systems to help us scale, which we've been building them by hand, right? Yeah.
So basically we have a different tiered technician platforms. Once you get to like the third tier, you're able to go out on your own and train another person. So we have a two man cruise. Once that other person is trained to that third tier, they can go out on their own and add another person. So it's literally just like multiplying, right? So just separating, adding, separating, adding.
Does that make sense? Yeah. Separating, adding.
Here's the question. Like, I'm just trying to think of all the ways that if it was me, how do I market my, how do I market my.
The commercial industry is so much different than the residential industry, man.
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Chapter 2: What personal challenges did Robert face growing up?
I'm still going to go work my ass off today. It's just like little speed bumps. They slow you down. They don't stop you. You know what I mean? I don't know. I don't, I don't, I mean, it's a little bit different, right? Like I deal with fatigue, uh, Lost the vision sometimes. The fatigue is probably the worst for me. You deal with feeling like you have 100 volts in your face.
Yeah. It's definitely an interesting thing. But at the same time, even when it's going on, I don't call in. I'm still here. I'm still working. I write down. I have a note on my phone that explains what's going on. So when I'm out in public and it hits me and I just have to stop for a second and I just show people the note on my phone. Can you not talk?
Oh, dude, when it hits me, like for that 45 seconds, you can't do anything. You're being electrocuted. That's crazy. Yeah. So the fact that I can barely get my phone out of my hand, it hurts like really bad.
What were you doing when like this happened?
The first time it happened? Yeah. Were you in a meeting or something? Oh, no, dude. I woke up and I woke up. I rubbed my left eye and got shot out of the bed. Like I just licked, like I ripped the cord out of the lamp and licked it. What? Yeah. I thought I had a stroke. I'm like, did I just have a stroke? Like, cause you don't know, right? It's just so weird.
So I immediately Googled, touched my face, got electrocuted and it came right up. I knew what I had before I got diagnosed in 15 seconds. So did you go see a neurologist? Oh dude. So many neurologists. So many. Yeah. So many. And now for me, luckily there's a surgery they can do.
So if it sparks up again, they're going to cut a, they're going to cut a quarter size hole out of my skull behind my ear and then go in and essentially just kind of wrap duct tape around that nerve. is an easy way to say it. So it doesn't happen anymore. And I've already met with the surgeon and he was very calm about it.
What?
Yeah, I'd had a hoodie, I had to wear a hoodie to every game and I'd hold it down trying to keep the wind off my face. I had to hold it down over my face trying to keep the wind off me. I'm glad you're doing better now. Yeah, I'm good right now. Life is good now, I was well.
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