Escaping the Drift with John Gafford
Escaping the Drift - The Weekly Drop: Unlocking the Power of Controversy
06 Dec 2024
Generating buzz might sound risky, but it can be the secret weapon your brand needs to thrive. Join me, Jon Gafford, as I unpack the surprising power of controversy in brand marketing. We'll dissect Jaguar's audacious ad campaign that had everyone talking, and I'll draw connections to the legendary New Coke saga from the 1980s. Discover how these bold moves, despite initial criticism, kept these brands in the spotlight, illustrating that sometimes, breaking the mold can yield the most dramatic results. With insights from the likes of Apple, this episode offers actionable strategies to keep your business at the forefront of public conversation, no matter how fast the news cycle spins. In the second half of the episode, I share my enthusiasm for our latest "Escaping the Drift" content. There’s nothing as rewarding as connecting with our podcast community, and I hope you find as much value and excitement in the episode as I did. Stay engaged by visiting escapingthedrift.com for updates, and help us grow by leaving a five-star review and spreading the word. Let's continue to support each other and expand our reach as we chart new territories in the podcasting world. 💬 Did you enjoy this weekly drop? Tell us all about it in the comment section below! ☑️ If you liked this video, consider subscribing to Escaping The Drift with John Gafford ************* 💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space. ➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company. ➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages. ************* ✅ Follow John Gafford on social media: Instagram ▶️ / thejohngafford Facebook ▶️ / gafford2 🎧 Stream the new Weekly Drop here: Listen On Spotify: https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=2d60fd72329d44a9 Listen On Apple: https://podcasts.apple.com/us/podcast/escaping-the-drift-with-john-gafford/id1582927283 ************* #weeklydrop #johngafford #brandmarketing #controversy #jaguar #newcoke #apple #publicity #fastpacednewscycle #productlaunches #buzz #escapingthedrift #podcastcommunity #loyalaudience #mailinglist #fivestarreview #mutualsupport #chartingnewterritories
Full Episode
From the podcast that gets you from where you are to where you want to be, escaping the drift, this is The Weekly Drop with Jon Gafford. No matter what platform you're watching or listening to us on, make sure you like, subscribe, and comment. And now, The Drop. What's up, everybody? Time for your weekly drop from... My podcast, it takes you from where you are to where you want to be.
And I got to tell you, man, I'm a little under the weather today. I'm feeling a little rough, feeling like I don't want to do this. But you know what? Like anything great in life, if you don't want to do it, that's when you have to do it. And last week was Thanksgiving, so we didn't do an episode. So I was like, you know what? I'm going to come down to the studio. I'm going to tough it out.
I'm going to be there for you guys today. And I want to talk about something. You know, as fast as the news cycle moves, I need you guys to go way back in time for me. Way back in time to last week. Because things come in and out of the news so fast. I know that. But this was pretty big news last week. And I really thought a lot about it. And I wanted to see what you guys thought.
So if you didn't see it, everybody did because everybody was talking about it. But Jaguar came out with a new branding package last week that was really bizarre. It was like off the wall, like crazy gender bending, you know, actors and models. And it had nothing to do with a car and just a really artsy, super over the top type ad that came out that they did. And they got blasted.
And every talking head from Charlie Kirk to Fox News, everybody was talking about this. Everybody was talking about it. And they were saying how stupid they were, how the election was proof that the woke culture was done and people don't want this anymore and why would you do this and this and that. And I saw it instantly for something completely different. And this is what I saw it for.
One of my good friends, Dallas McCray, always used to say, man, you ain't got to worry about how people talk about you. It doesn't matter if you're talking good or talking bad. It's when they stop talking about you, you got a problem. And I looked at that. As soon as I saw the Jaguar ad, I thought about that. When's the last time you thought or talked about Jaguar?
And the answer is probably you didn't. And if you look at some major companies through the years and over the history of these big companies, sometimes people got to a point where they're like, we need a little bit of buzz. We need some buzz. We got to do something kind of off the wall.
So today what I'm going to talk about is why I think Jaguar did that and how important it is in some ways that you can create buzz for whatever your company is and whatever your company is doing and how to do that now. So the very first thing I thought about when I saw the Jaguar ad was new Coke. And for those of you that are younger and youngins, if you will, you won't probably remember this.
But back in the early 80s, when we had horse-drawn carriages and whatnot, no, I'm just kidding. But back in the early 80s, Pepsi started doing these taste tests everywhere, these blind taste tests against Coke. And they were heavily advertising these taste tests because people kept picking, in a blind taste test, they would pick Pepsi, which had a higher sugar content in it than Coke did.
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