Digital Social Hour
Why Most Entrepreneurs Fail at Building Real Ecosystems | Jas Mathur DSH #1277
Sat, 29 Mar 2025
Why do most entrepreneurs fail at building real ecosystems? 🌍 On this episode of the Digital Social Hour, Sean Kelly sits down with Jas, AKA Limitless, a visionary entrepreneur who shares his secrets for creating a thriving ecosystem of businesses. 🚀 From starting on the internet at age 11 to scaling global ventures, Jas opens up about his journey, the sacrifices, and the mindset shifts that helped him build a life he doesn’t need a vacation from. Learn how he ties his businesses together, the importance of authenticity in today’s world, and why mindset is key to success. 💡 Jas also reveals how he lost over 250 pounds, transformed his life, and took his company public in a $50 million journey. Plus, dive into his strategies for expanding into emerging markets like Dubai and India and his goal to make Limitless a global household name. Packed with valuable insights and inspiration, this episode is a must-watch for entrepreneurs and dreamers alike. 🌟 Don’t miss out—tune in now and join the conversation! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 00:50 - Why Jas Still Works So Hard 02:05 - Jazz's First Big Trend 03:58 - How Jas Grew His Instagram Following 06:08 - Kinsta 08:13 - The Two Types of Fame 09:58 - How to Navigate LA 11:08 - Going Public Cost Me $50M 13:25 - Losing 250lbs 16:21 - Going Public: The Journey 22:50 - Recession Proof Businesses 25:29 - Emerging Countries and Dubai 28:44 - Limitless with the Ruler of Dubai 30:43 - SPACs 31:00 - Who are Your Mentors 36:30 - Where Can People Find You 36:40 - What's Next for Jas APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: Jas Mathur https://www.instagram.com/limitless/ SPONSORS: KINSTA: https://kinsta.com/dsh RXSUGAR: https://rxsugar.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ #socialmediaexaminer #stockmarket #digitalmarketing #socialmediamarketing #businessideas
Chapter 1: Why does Jas Mathur still work hard despite success?
Are you still working as hard as you used to?
harder really every day you got to work harder damn no stopping for you no stopping no stop because you could have retired in your 20s i could have retired actually i could yeah i could retire in my early 20s i could have retired again you know a couple times a few times over yeah yeah just the idea for me is it's the thrill it's not about the money it's a thrill it's about creating
making a difference, changing, and, you know, of course, inspiring, empowering, helping people, you know, in a manner where they can, they say, hey, look, this guy did it. I can do it too. Yeah. And I always like to do things that people think that you can't do. Oh, yeah, he's crazy. He's not going to be able to do this. All right, let's try it. Give it a shot. What do you have to lose, right?
If you don't ask the answers, always no. Yeah. You got to go against the herd almost if you want to make it in business. Always. Always. Always create your own wave, create your own path. That's the way I look at it. What was the big first trend you capitalized on?
Chapter 2: What was Jas Mathur's first big business trend?
uh you know what i uh so yeah a lot of people always you know i love wrestling so you know i was building sites uh i started i started on the i started on the internet when i was 11 uh then i was building sites with wrestling posting news things like that i was earning money with ads um made some good money there i made some very good money there uh you know back back in the day in the
late nineties, early two, like early two thousands. Uh, that was one, that was my first, first big thing. And then from there, you know, I got into, I got into many different things. I mean, when you're, when you're an internet guy and you, you know, you learn from chat rooms and things like that. I was on Merck all the time. I don't even know what that is. MIRC way back in the day.
Thought we're talking, we're talking, yeah, 97. That was when I was born. 97? 97. Shit, I got internet. I got internet in 95. Wow. It was around back then? Oh, yeah. Dial-up. It took 60 seconds to connect. Your phone line would get, you know, somebody would call you. It would disconnect. All of that. Yeah. Yeah. Floppy drives. Floppy drives. Floppy drives.
I heard a floppy disk, but not a floppy drive. Floppy disk. Floppy disk.
Oh, floppy disks? Okay.
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Chapter 3: How did Jas Mathur grow his Instagram following?
Yeah, my dad used to have CDs and floppy disks when he played Eminem or whatever music. Yeah. Damn. Yeah, technology is advancing so fast. Technology is, I mean, now it's crazy. I mean, I can't even keep up with it now. Dude, with AI now? I tell people, I'm like, listen, I'm not social media. I don't know Instagram. I managed to figure it out and do it.
But when it comes to all these other like TikTok and all that, I mean, I've. Yeah. I mean, Snapchat, I just can't figure. No, I gave up on Snapchat. I gave up. But IG, you crush it. You got like, what, 14 mil on IG? About 12. 12 mil.
So you're top 2000 in the world. Yeah.
Yeah.
Because I looked up on Social Blade, my ranking, and I'm at 11.6 and I'm like 2000. Yeah.
which is crazy because there's now millions of people on Instagram, man. You know, I used to think, I used to think, you know, I was, it was funny story, but so I used to have a private Instagram all the time. Yeah. Until 2019. And that's when I opened it up. Right. And then I started just talking and doing videos in there. It was more of a venting platform, right? The way I look at it, like,
like anything I have to say, I just go out and say it and it would like resonate with people. And I just tried it and kind of kept going. Of course I had, you know, relationships with different, you know, athletes, stars, things like that. So they found my story inspiring and,
In a way where they're like, hey, look, you have to be the one going out in the front to promote your brand, promote whatever it is that you want to do, right? Because before my business model was I'm going to utilize the celebrities in a way where I'll benefit them. I'll help build their e-commerce. I'll build their brands.
I'll help them from doing deals, negotiating contracts, things like that in lieu of them helping promote like different, you know, dietary supplements or health or wellness or things like that.
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Chapter 4: What are the challenges of going public with a company?
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products that I have a passion for, right. Based off the change that I made in my life. Um, and then they all said, look, you know, you, an athlete is that's their job. They started a certain way. They they've been training their whole life to be an athlete. What you're doing is something completely, completely different.
Like, you know, you change, you transform your life, you transform your mind and all of that. Right. So the idea for me was just to take, go piece by piece. build something and just, you know, kind of roll it out and get it started. And once I had a private Instagram, it just started to kind of grow.
And when I was private at one point, somebody asked me, they're like, hey, you know, how many followers do you have on Instagram? This was like in 2016, 2017. So I was like, how much money do you have in the bank? But today, your social media is almost pretty much like a currency because your relevancy is tied to your social media. And it's really interesting because
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Chapter 5: How did Jas Mathur lose over 250 pounds?
You have a lot of big, big, big movie stars that aren't, they don't have that social and they want that. And then you have the social media people that want to be in movies because they can't get that tier one press.
So, you know, so I have a very unique thing that I kind of like, it took me years and years to figure it out, but I kind of figured it out and puzzled it together to create a certain ecosystem. But more importantly, the idea for me was, you know, like what I want people to understand is for them to believe in themselves. Because if you, as long as you believe in yourself, you can achieve anything.
You can achieve anything that you want, right? You can go from zero to hero. You can become whatever it is that you want to become. Same thing with social media, right? You could be a nobody and you start today, you'll be something, right? It's like I said about TikTok, like I don't really have anybody on TikTok, but I'm going to start posting now.
And I'm just going to post everything because I have so much archive content. We're just going to edit, edit, post, edit, post, edit, post. But when you're doing it yourself, for yourself, you're going to sit and contemplate, oh my God, am I, is this good? Is that good? Should I do it? But you just got to execute. Yeah. The idea is to execute, right? And you see where it goes. Absolutely.
100%.
You have to have both. You have to be able to tie it in together. Yeah, because if you just have one or the other, it's hard. There's a lot of people with followers that are broke. Listen, there's a lot of people with followers that are broke. There's a lot of people with fame that are broke. But the idea is if you have a good amount of followers...
but you're also stepping on the other side, but you have to have some uniqueness. You can't be like everybody else, right? I mean, you have so many people on social media, they're just copying each other, right? They're gonna learn from somebody and they're gonna resell that product, that service, that online course, that whatever, right? You can't be like everybody else.
You have to have some distinction to you in order to make you part of that 5%, then 2%, 1%, and then that 0.1%. So my goal is to be part of the 0.1%. So to be part of the 0.1%, you know, I know I have to make a lot of sacrifices. I know I have to dedicate myself to this. And I know I have to surround myself with the right people. And that's what takes the most time.
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Chapter 6: What is the importance of mindset in achieving success?
It's meeting the right people and not giving up. And even if you're tired saying, you know what, I'm tired, I'm still going to keep going. Right. Yeah, that must be hard to navigate in LA, right? Listen, it's really not. To be honest with you, it's really not. Because if you think about it, And I really don't care what anybody says about this. L.A. is always going to be L.A.
People will talk about L.A. They'll say L.A. is this, L.A. is that. I want to leave. I want to go Miami. I want to go Texas. I want to go here. I want to go. L.A. is always going to be L.A.
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Hollywood is always going to be Hollywood. At an international level, people are always going to look at LA. And if you're able to successfully penetrate Los Angeles and be there without getting distracted, without getting caught up, without getting lost in the sauce, right? You can literally build a brand that will get international recognition. And at that point, you monetize it from overseas.
Because the real money, the real, real, real growth money, all of that will come from overseas. It's not going to come from within the United States only, right? United States has the most billionaires, but they're not making all their money in the US. They've expanded. They have businesses. A lot of them are publicly traded. That's one of the reasons I decided to go public.
Craziest adventure of my life. Literally cost me over $50 million. Damn. My own money. And like... But ultimately I did it. I understand it. And the reason I did it is because that is how you become a billionaire. If you know what you're doing, because think about how many companies are in the US, right? Tons. Yeah. How many are public? Not a lot. Not a lot.
How many are public that are audited, that are fully reporting? You have a company that is on the stock market audited. That's basically like, hey, This guy knows what he's doing. But to take that and then to be able to uplist it and bring it onto one of the major national exchange boards, NYSE, NASDAQ, you're part of that very small percentage that's looked at from an international level.
And people, when they see that, look, your stock has a value. It's an asset. It's an asset, you build your company, you build it over a course of the next two years, three years after you let the stock mature, you get a line of credits, you take that, put it into the real estate, proper development, You're golden.
You know, we have a, we have a, I mean, with the way I've restructured the whole business, I mean, we have a subsidiary for real estate. You know, we're going to do real estate, but it's a very different type of real estate. It's something that no one has ever done. A lot of people have tried to do it. Everybody talks about building, you know, healthy living spaces and this and that.
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