
Digital Social Hour
How I Overcame Internet Hate and Built My Brand | Lacy DSH #1167
Fri, 07 Feb 2025
How do you overcome internet hate and create a thriving brand? 💻 In this powerful episode of the Digital Social Hour with Sean Kelly, we sit down with Lacy as they share their inspiring journey from battling online criticism to building a successful streaming career. Hear raw, relatable stories about facing insecurities, handling hate, and finding the strength to push through life's toughest moments. Packed with valuable insights, this episode also uncovers the strategies behind pivoting content, the truth about face reveals, and the mental toll of being in the spotlight. From losing nearly 100 pounds to reviving a renowned gaming group, this conversation is a testament to resilience and growth. 🌟 Don't miss out on these game-changing lessons! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and join the conversation—you won't want to miss what's coming next! 🚀 #personalbrand #contentmarketing #personalbranding #socialmediamarketing #makemoneyonline CHAPTERS: 00:00 - Lacy Admits He Almost Killed Himself 00:29 - Lacy Lost $1,000,000 in a Poker Hand 02:10 - Lacy's Recent IRL Streams 03:42 - Lacys 30 Day Subathon 06:02 - Twitch Viewership Decline 50% 06:57 - Lacy's Growth Timeline 08:52 - Cloakzy's Audience Transition Strategy 09:56 - The Dream Face Reveal 10:18 - Lacy's Fear of Revealing His Face 13:03 - Future Plans for Nick 14:05 - Lacy Discusses Recent Hate APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: Lacy https://www.instagram.com/lacy.himself/ SPONSORS: Specialized Recruiting Group: https://www.srgpros.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Chapter 1: How did Lacy handle the backlash from his face reveal?
Like, I've said this on stream before. When I first face revealed that night and the Twitter pages started posting it and people were like, damn, he looks like this. Like, he's fat. I'm not watching him anymore. I was, like, genuinely thinking about, like, killing myself.
Holy shit.
Yeah, it was the darkest time of my life that week. Damn. It was not bad. Yeah, I didn't stream for the whole week.
Wow.
I didn't really know what to do. I was living by myself.
All right, guys, Lacey here today at the Slubby Poke Tournament. What happened to you, man?
I lost.
What happened, though?
So I'm going to be honest. I was on my last leg. Ninja told me, he said, if you got a good hand. You know, go all in. And I don't play poker, so I don't know what a good hand is. But I had an ace, so I thought that was good. You know, I went all in. And then Adrian Peterson, he had three sixes. Damn.
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Chapter 2: What happened during Lacy's million-dollar poker loss?
I've never done it.
I think Aiden put up like a lot. Yeah, he did. I think it was like a mil or something. It was something crazy. XQC put up two mil on Kamala, I believe.
How could you even? I feel like betting on that stuff that you have like a say in is weird.
Yeah. Yeah, they do have a lot of pull, right?
Yeah, because like if Aiden bet a mil and then he like promotes Trump, it's kind of like, oh.
It skews it a little bit. Yeah, I feel that. How's the streams been going?
Pretty good. I've been traveling a lot.
Yeah. Do you stream the IRL stuff too?
Yeah, it's pretty much all I've been doing this month. I went to Mexico, then New York, then Austin, and then Vegas, back to LA, and now I'm back in Vegas. Jeez.
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Chapter 3: Why did Lacy switch to streaming IRL content?
Well done, bro. I'm at 205 now.
Thank you. I had the opposite issue. I was a twig. You paused.
Lifting?
Yeah, people bullied me because I was too skinny. You could see my rib cage. See, it's like, why? Like, I don't know. And like you though, I was scared to like post shirtless pics and stuff. You know, I didn't want girls making fun of me or whatever and guys. So I was pretty insecure.
Just how the internet is, it's just ruthless.
I mean, we used it for the better. We got bullied into bettering ourselves.
That's true.
But a lot of people would take it the other way and just get in a deeper hole.
Yeah, I mean, I was there. Like, I've said this on stream before. When I first face revealed that night and the Twitter pages started posting it and people were like, damn, he looks like this. Like, he's fat. I'm not watching him anymore. I was, like, genuinely thinking about, like, killing myself.
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