Culture Apothecary with Alex Clark
Collagen Powder Dos & Don'ts + Is the Birkin Over? | Agent Nateur's Jena Covello
Fri, 21 Feb 2025
The collagen powder at the supermarket? Total garbage. But Jena Covello’s? ELITE.Jena is the mastermind behind Agent Nateur—the luxury skincare brand taking over Hollywood, featured in Vogue, Erewhon, and Net-a-Porter. Diagnosed with endometriosis at 23, she ditched traditional medicine for alternative healing and built one of the most sought-after skincare lines EVER. In this episode, Jena spills the real tea on “clean beauty” lies, industry buzzwords, and the Birkin... plus a few words on Melania Trump’s style and influence in the fashion world. Buckle up!❗️Disclaimer: This episode is not sponsored by Agent Nateur, and there are no affiliate links or discount codes associated with the brand. This is just a genuinely fascinating conversation with a true pioneer in the space.Thank you to our sponsors! 😊Geviti | Skip the waitlist and get 20% off first month using code "ALEX"Paleovalley | Use code "ALEX" for 15% off your first orderMasa Chips | Use code "REALALEXCLARK" for 20% OFFTooth Pillow | Use code ‘ALEXCLARK’ for FREE video assessmentYou Again | Use code ‘ALEXCLARK’ for 15% OFF your purchase of Super Honey when you shop “Buy with Prime” through their website or directly through AmazonOur Guest:⭐️ Jena CovelloAgent Nateur WebsiteJena’s Instagram Agent Nateur's InstagramProducts Discussed in this Episode: 🧴 Holi Mane Marine Collagen Powder🍒 Tart Cherry Sachet Pack🧴 Holi (84) Hair Growth Serum🎀Follow Alex🎀Instagram |@realalexclarkInstagram |@cultureapothecaryFacebook |@realalexclarkX |@yoalexrapzYouTube |@RealAlexClarkSpotify |Culture Apothecary with Alex Clark Apple Podcast |Culture Apothecary with Alex ClarkNew 'Culture Apothecary' Merch OUT NOW! Glass tumblers, weekly wellness planners, hats, crewnecks and more. Use code "Alex Clark" for 10% OFF attpusamerch.comJoin the Cuteservatives Facebook group to connect with likeminded friends who love America and all things health and wellness!Join the CUTEservative Facebook Group!Subscribe to ‘Culture Apothecary’ onApple Podcasts and Spotify. New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.This show is made possible with generous donations from listeners who believe in our mission to heal a sick culture.You can support our show by leaving a tax deductible donationHERE or by subscribing to@RealAlexClark YouTube for FREE!#cultureapothecary #skincare #beauty #hollywood #agentnateur #health #wellness #podcast #alexclark
Chapter 1: What makes most collagen powders ineffective?
What is so glaringly wrong with almost all collagen powders on the market?
A lot of people are getting disgusting cheap marine collagen that is coming from farmed fish and tilapia. Sick. The label clean in Sephora does not mean much. A lot of brands say that they're all natural, but they're all using synthetic fragrance. I'm thinking of salt and stone.
Actually, the dirty makeup that you put on your face is better than putting a natural deodorant that has synthetic fragrance on your armpit.
Today's guest is someone I've been wanting to interview for a long time. Her story is inspiring, her approach to clean beauty is groundbreaking, and her brand, Agent Nature, has become a game changer in the world of luxury skincare and wellness. Jenna Kovelloff's journey into the world of natural healing began when she was diagnosed with endometriosis at the age of 23.
After enduring years of pain, five surgeries, and countless conflicting medical opinions, she was left feeling hopeless. And that is when Jenna took matters into her own hands, seeking alternative healing methods and educating herself on natural remedies. What was once her last resort became the solution to her chronic health struggles, leading her to create Agent Notor's flagship product,
the holy stick deodorant. But Jenna didn't stop there. She expanded Agent Nature to offer a full line of luxury skincare and supplements, all crafted with natural eco-certified ingredients that are as safe as they are effective. Agent Nature is now an international brand, featured in some of the most exclusive spas around the world, resorts, and stores like Air One and Net-a-Porter.
Jenna is not just a CEO. She's a muse and a thought leader in the beauty industry, advocating for independent thinking and research. And yes, I mean independent thinking not only when it comes to beauty, but also politics. And let me tell you, she's got some pretty strong opinions, especially when it comes to the term clean beauty. And she's going to tell you why she hates it.
Before we dive in, I do want to just say this. Agent Nature is not a sponsor of this podcast, nor do I have any affiliate codes, at least right now, or discounts to share. I'm simply fascinated by the brand and Jenna's unique perspective. She's truly a pioneer in this space, and I couldn't wait to get her on the show. So if you're enjoying the podcast, take a second, leave a five-star review.
It's free. It really helps us out. Be sure to follow us on Instagram at Culture Apothecary or me at Real Alex Clark. You can also join the Cute Servetus Facebook group where we dive into the topics that we discuss here and connect with like-minded women. All Also, an interesting and fun personal life update. I recently went and got a radiation-free, full-body MRI with Prenuvo.
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Chapter 2: How did Jena Covello transition from fashion to beauty?
I would say just that clean Sephora label. Be weary of that. When I saw that chemical sunscreens were labeled as clean, that... For me, that really threw things off. Fragrance is very controversial. My chemist in France will say that as long as you abide and you put a certain percentage of fragrance
that it's okay, but fragrance is linked to cancer and to all kinds of autoimmune and hormonal issues. For me right now, because I was that first luxury natural deodorant on the market, that was my claim to fame. My natural deodorant was the game changer. A lot of brands have come out since then and are blowing up and they say that they're all natural, right?
They tout themselves as natural deodorant, but they're all using synthetic fragrance. I'm thinking of salt and stone.
Yeah. That's who comes to mind for me. And I really liked their deodorant. Then I found that out and I was so bummed out.
If you go into the store and you smell Agent Natura deodorant next to Salt and Stone, Salt and Stone smells so much better because it's synthetic. Our fragrances are all natural. So I literally just reformulated all of them. I launched them March 20th. And there's five fragrances. And I reformulated them with isolates, which are derived from essential oils. They smell amazing.
And they're going to like blow Saltonstone away. And I'm taking my business and my customers back from Saltonstone. Because all you girlies think you're wearing like your natural deodorant, but you're all using synthetic fragrance. Call them out, Jenna. And you're putting that on your armpit, which... If there's anything that you want to switch in beauty, right?
If there's any product, the first thing you have to switch is your deodorant because your armpit absorbs up to 100% of what you're putting on because your armpit is so porous. So you're using a natural deodorant, but then you're putting all of this synthetic fragrance on. under your arms and that's absorbed into your skin more than any other area in your body.
So actually the dirty makeup that you put on your face is better than putting a natural deodorant that has synthetic fragrance on your armpit. And no one's talking about that.
So here's a question. When was the last time you tried to figure out what blood tests you actually need? The list is endless, right? Hormones, thyroid, cholesterol, vitamins. And the worst part is there's no clear answer. It's like being lost in a maze. And every turn leads to another appointment. A lab appointment here, a doctor appointment there, and don't even get me started on insurance.
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