Join host Kristin Demoranville on the Bites and Bytes Podcast as she welcomes Maureen Ballatori, the dynamic founder and CEO of Agency29. In this insightful episode, Maureen highlights the crucial role of branding in the food, beverage, and agriculture industries. Discover how to build strong, trustworthy brands and navigate the unique challenges faced by agribusinesses in today's evolving market. This episode provides valuable insider perspectives on why understanding branding is essential for risk management strategies in cybersecurity, operational technology (OT), food safety, and beyond. Whether you're a tech-savvy professional, a cybersecurity expert, or an OT specialist, Maureen's expertise offers a fresh outlook on the intersection of branding and technology in the food industry. _______________________________________________ 🏆 Vote for Bites and Bytes Podcast for Women in Podcasting Award 🏆 Voting Opens on August 1, 2024, and closes on October 1, 2024 https://womeninpodcasting.net/bites-and-bytes-podcast/ THANK YOU! 🤩 🎉 _______________________________________________ Episode Key Highlights: (01:59 - 02:44) Connection to Dairy Farm Upbringing (05:34 - 07:29) Brand Building for Food & Beverage (09:14 - 10:20) Branding in Food and Ag (16:36 - 18:04) Building Trust Through Transparency (22:49 - 23:19) Handling Mistakes With Transparency (27:24 - 28:05) Global Impact of Declining Dairy Consumption (34:03 - 34:48) From Dairy Farm to Branding Success (38:31 - 39:53) Importance of Niche Specialization in Industry (41:46 - 43:08) Cybersecurity's Impact on Agriculture (50:27 - 52:07) Building Trust in Food and Ag _______________________________________________ Show Notes: Cornell University https://dairy.cornell.edu/ Apples varieties: https://waapple.org/varieties/all/ Bio-ISAC (Milk contimination) https://www.isac.bio/post/update-hpai-h5n1-avian-influenza-2024 BIO-ISAC (cybersecurity efforts): https://www.isac.bio/bioag Dairy Conference speaking: https://www.maureenballatori.com/events/2024-northeast-dairy-convention CPG = Consumer Packaged Goods Ag Chat and Chew: https://us06web.zoom.us/meeting/register/tZIocOGprj8qE9QpQq1QDw75aMj8liv75Jzt#/registration Andrew Rose: https://www.linkedin.com/in/chesapeakesun/ Andrew Rose’s Bites and Bytes Podcast Episode: https://podcasts.apple.com/us/podcast/the-double-andrew-rose-special-insights-on/id1704061572?i=1000659643673 Grow New York: https://www.grow-ny.com/ Grapevine Powdery Mildew: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8307186/ AgriTech for Powdery Mildew: Robots fitted with ultraviolet light lamps that roam vineyards at night are proving effective at killing powdery mildew: https://cals.cornell.edu/news/robots-armed-uv-light-fight-grape-mildew#:~:text=Robots%20fitted%20with%20ultraviolet%20light,for%20many%20crops%2C%20including%20grapes. World Agri-Tech – https://worldagritechusa.com/ _______________________________________________ Maureen Ballatori’s Contact Information: Website LinkedIn Agency29 Spilled Salt _______________________________________________ Bites and Bytes Podcast Info: TikTok Website: Explore all our episodes, articles, and more on our official website. Visit Now Merch Shop: Show your support with some awesome Bites and Bytes gear! 🧢👕 Shop Now Blog: Stay updated with the latest insights and stories from the world of cybersecurity in the food industry. Read Our Blog Audience Survey: We value your feedback! Help us make the podcast even better. Take the Survey Schedule a Call with Kristin: Want to share your thoughts? Schedule a meeting with Kristin! Schedule Now
Full Episode
Welcome back to another episode of the Bites and Bites podcast. I'm your host, Kristen Demarenville. Today, we're shifting gears a bit from our usual technical discussions to focus on something equally important, branding and marketing in the food and agriculture sector. Why should you as a cybersecurity professional, food expert, or OT specialist listen?
Because brand is everything in the food and agricultural industry. It's all about trust. And as Maureen will explain, that trust is foundational to our work in risk management. Her unique perspective on branding is invaluable and can enhance how we approach our responsibilities. So let's get started. Maureen, thanks so much for being here.
I'm actually super excited that you're here because this is a topic that we haven't talked about on the podcast yet. And I'm excited for the listeners to hear all of your wonderful wisdom nuggets that you're going to definitely drop on us. So let's just start off with what I always start off and I actually really do adore this question. What is your favorite food and your favorite food memory?
They do not need to be the same thing. Okay, they don't have to be the same thing.
So currently I love dairy and which is probably a controversial thing in today's day and age, but I'm discovering a sensitivity to fluid dairy, which is new and interesting, but I eat a lot of cottage cheese because it's so high protein, it's so versatile, it's great for breakfast. So I would say that that dairy in general and cheese, right? Who doesn't love that?
So dairy is currently my favorite food and my favorite food memory. You hit me with this right before we went on and I was like, oh my God, I don't know that I have one. I guess, you know, I grew up on a dairy farm And so maybe that's where some of my secret love of dairy comes from is just knowing where it comes from and being connected to that experience. So perhaps mine are connected.
And that just growing up on a dairy farm and being close to agriculture, like eating green beans out of the garden. And literally my dad had this milk jug that he would go down to the tank in the morning and like fill it up with raw milk for our breakfast.
breakfast cereal and like I distinctly remember that as well so dairy all around and unpasteurized milk or raw milk has a different flavor for sure I mean I realize that's a controversial conversation anybody from food industry is probably cringing just chill out we're talking about like a while back right the hippies will love it though because it's the new thing now is it really is yeah it tastes like liquid ice cream that's the only way to describe it to you because I've had it as well and it's amazing and but again I'm not advocating for anything so nobody think that it
I love the use of cottage cheese because I'm on a real cottage cheese kick right now too, because it's a quick snack too. And you don't feel guilty eating it. Apparently people become quite inventive with their cottage cheese. Yes. Like recipes. I saw someone add cocoa powder to it the other day, blend it up and it turned into ice cream.
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