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Becker Private Equity & Business Podcast

The Role of the CEO: Sales Person, Police Officer, or Both? 4-19-25

Sat, 19 Apr 2025

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In this episode, Scott Becker explores the dual roles CEOs often play in small and midsize companies.

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Chapter 1: What roles does a CEO typically play in small and midsize companies?

0.209 - 28.832 Scott Becker

This is Scott Becker with the Becker Private Equity and Business Podcast. And today's discussion is the role of the CEO, salesperson, police person, or both. So here's the concept. We're a believer that in most midsize organizations and small organizations, the CEO is often the runs the sales team too, is chief of commercial as well.

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Chapter 2: Why do CEOs often take on sales leadership responsibilities?

29.693 - 52.73 Scott Becker

And that's a big part of the role is being CEO, leader, strategy, and sales and driving the sales team. As companies get larger, and even in small companies, there's someone in a small or large company that ultimately has to hold people accountable. And sometimes the CEO gets stuck in this role

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Chapter 3: What challenges cause CEOs to become the 'police person' in their organizations?

53.373 - 77.875 Scott Becker

because they don't have a clear enough or strong enough right-hand person who could sort of be the police person and hold the team accountable. And sometimes the CEO is forced into this role because other senior people are constantly nicking at troubles or causing troubles or picking scabs and leading to that. And it puts the CEO back in the role of having to be the

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Chapter 4: How can a strong right-hand executive help CEOs focus on growth?

78.587 - 104.342 Scott Becker

police person versus the driver and growth of the business. And at the end of the day, we're huge fans of organizations that have great chief operating officers, great leaders that could do sort of the hard work of keeping everybody accountable while the CEO can pursue growth, strategy, vision, and the big things, the big rocks that have to be moved forward.

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Chapter 5: What impact do senior leaders have on the CEO's role as enforcer?

105.274 - 131.132 Scott Becker

And sometimes when the CEO gets dragged back into this position of being a police person, it's not his or her fault. It's the fault of other senior leaders that are forcing the person back into this situation. But for whatever group you're running at a company, whether it's production, it's sales, it's software development, someone's got to be out there sort of pushing the game forward and

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131.572 - 140.915 Scott Becker

and trying to make it go. Again, I find this to be a fascinating, fascinating discussion. I see it constantly in organizations, mid-sized organizations, large organizations.

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141.315 - 163.828 Scott Becker

It is a great luxury in an organization to have somebody side by side with you who can be a police person, an accountability person, so you could do the stuff that you love to do and that drives the firm forward and drives the organization forward. I see these combinations in so many different places and I remember back in the day, there was a there was a you know, this is this will go way back.

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164.208 - 179.82 Scott Becker

There was a combination of leaders that came out of Jenner and Black. Ted Tetzlaff and Rod Joslin and Rod would be sort of the hard guy. Ted would be the driver. And those are fascinating people. And I hope they don't take this negatively. I read it as a fascinating relationship and they did a great job of it.

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180.24 - 199.023 Scott Becker

We've seen so much that over the years, we get one person who's really the growth person, big vision, big everything, the growth person, another person who's the police person. And I think that's a model that works well. Where you get in trouble is when that CEO also has to be at all times the police person. That causes tremendous stress for everybody.

199.444 - 207.385 Scott Becker

Again, thank you for listening to the Becker Private Equity and Business Podcast. We hope you enjoy this. And thank you so much for joining us today. Thank you.

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