Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commander

What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary. After treating thousands of casualties in combat zones, Dr. Hubert never imagined she'd one day be running a wildly successful aesthetic practice in Georgia. Her first med spa attempt during a Navy tour in Florida flopped, but the lessons stuck. Years later, what started as a tiny setup in her husband’s barn next to their old racquetball court quickly turned into a local phenomenon as a casual idea between friends became a booming business known as the Beauty Barn.Now with locations in Canton and Milton, The Beauty Barn is known for more than great results—it’s known for heart. The original team is still together, and they genuinely enjoy working (and playing) as a family.Find out how Dr. Hubert built one of the most unique aesthetic practices in the South, and why her story is just getting started.GUESTAmy Hubert, MDOwner & Medical Director, The Beauty BarnDr. Amy Hubert is a former Navy warfare officer and emergency medicine physician who treated thousands of trauma patients in Afghanistan before trading combat boots for cosmetic injectables. Now the founder of The Beauty Barn in Georgia, she’s built a thriving aesthetics practice that started—literally—in a barn on her property. Known for her no-nonsense leadership style, tight-knit team, and deep commitment to community, Dr. Hubert brings military precision and heart to every treatment.Learn more about The Beauty BarnFollow The Beauty Barn on Instagram @tbbmedspaAbout Aesthetic AppealAesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.Learn more about Aesthetic BrokersFollow Aesthetic Brokers on Instagram @aestheticbrokers

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