This week on 4-Quarter Lives Avivah Wittenberg-Cox talks with Lyndsey Simpson, the founder and CEO of 55/Redefined, an organisation connecting the UK’s active over 50s with tailored products, services and advice spanning jobs, finance, and lifestyle.55/Redefined’s mission is to end ageism – in both workplaces and society – and add ten productive years to life, while supporting over-50s to get what they want out of life. Recognising a gap in the market, Lyndsey set up 55/Redefined to fly the flag for those who may be getting older - but have no intention of slowing down.The firm has a technology platform connecting active over-50s with content focused on careers and lifestyle and spans three distinct brands: Life/Redefined, Work/Redefined and Jobs/Redefined. Through its employer platform, Work/Redefined, it offers Age Inclusive Accreditation for organisations to become 50+ employers of choice.Before setting up 55/Redefined, Lyndsey Simpson was CEO of HR & Recruitment outsourcer, The Curve Group. Her earlier career was in financial services at Barclays. She has been recognised by Management Today and The Sunday Times as one of the UK’s Top 35 Business Women and is listed among ‘UK’s 50 Most Inspirational Female Entrepreneurs’ by FreeOfficeFinder.Related Links* 55/redefined: https://55redefined.co* Work/Redefined: Services for Age-Inclusive Employers* Life/Redefined: Platform championing over-50s content from life stories, to career advice, fitness & travel* Jobs/Redefined: Over-50s Jobs Board* Profile of 55/Redefined: Forbes article by Avivah Wittenberg-Cox Get full access to Elderberries at elderberries.substack.com/subscribe
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