Yastir Khan
Appearances
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
The most important thing that I feel that storytelling does is it's just memorable. People just remember for much longer. So if I asked you, do you want people to remember what you said? Yes. Okay. Do you want to share your message in a way that people remember it? Yes. Then you must do it in a format of a story. How many of your three-hour lectures do you remember from college, Hamad?
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
Exactly. How many movies since you were a child do you remember?
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
And all of those are stories. I imagine none of those were 30 bullet points from start to finish, right?
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
So you have to learn to create imagery and you have to get people to feel something. If they don't feel anything, they will not remember.
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
There are three things that I talk about. There are three R's to be remembered. The first R is your story has to be repeatable. If I hear the story, can I hear it long enough to then repeat it to someone else? If you've heard your favorite stand-up comedian, you have this bit that you like. Oh, he has a great bit on dating or a great bit on whatever. You can repeat it to other people.
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
If I can't repeat it, I won't remember it. So first thing has to be repeatable. Number two, does it relay emotion? Do I feel something when I hear your story? I can tell you about how I got into my car and I got gas and I came back home. What's the point? It's a pointless story, but is there a point to it? And you'll be shocked how many things you can make sound emotional.
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
Like earlier, we talked about cleaning the dishes. And just with the volume, we made it sound a little bit emotional, right? Yeah. Someone asked me in a conference of 500 loan officers, napkins, and we made napkins emotional. So can you talk about that with emotion? Can you resonate and relay your emotion? And number three, I feel like this is the strongest thing when it comes to storytelling.
Young and Profiting (YAP) with Hala Taha
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
Can you reframe an existing belief? If your story tells me what I already know, It's not changing my belief. Can you take me from point A to point B and reframe how I look at the world? That's what a good story does. So three things. It has to be repeatable. You have to relay emotion and it has to reframe your beliefs.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
The most important thing that I feel that storytelling does is it's just memorable. People just remember for much longer. So if I asked you, do you want people to remember what you said? Yes. Okay. Do you want to share your message in a way that people remember it? Yes. Then you must do it in a format of a story. How many of your three-hour lectures do you remember from college, Hamad?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
Exactly. How many movies since you were a child do you remember?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
And all of those are stories. I imagine none of those were 30 bullet points from start to finish, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
So you have to learn to create imagery and you have to get people to feel something. If they don't feel anything, they will not remember.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
There are three things that I talk about. There are three R's to be remembered. The first R is your story has to be repeatable. If I hear the story, can I hear it long enough to then repeat it to someone else? If you've heard your favorite stand-up comedian, you have this bit that you like. Oh, he has a great bit on dating or a great bit on whatever. You can repeat it to other people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
If I can't repeat it, I won't remember it. So first thing has to be repeatable. Number two, does it relay emotion? Do I feel something when I hear your story? I can tell you about how I got into my car and I got gas and I came back home. What's the point? It's a pointless story, but is there a point to it? And you'll be shocked how many things you can make sound emotional.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
Like earlier, we talked about cleaning the dishes. And just with the volume, we made it sound a little bit emotional, right? Yeah. Someone asked me in a conference of 500 loan officers, napkins, and we made napkins emotional. So can you talk about that with emotion? Can you resonate and relay your emotion? And number three, I feel like this is the strongest thing when it comes to storytelling.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hook Your Audience in 8 Seconds and Stand Out Online | Presented by OpusClip | YAPCreator
Can you reframe an existing belief? If your story tells me what I already know, It's not changing my belief. Can you take me from point A to point B and reframe how I look at the world? That's what a good story does. So three things. It has to be repeatable. You have to relay emotion and it has to reframe your beliefs.