Vince Ricci
Appearances
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So, my name is Vince Ritchie from the Bronx, New York. I'm Italian-American, and I always like to preface that with kind of really, Diving deep into my culture. And that's what gives me a lot of integrity, why I work so hard. My legacy and my family. Why I care to do what we do. We created Hubble Studios over a decade ago.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Kind of took off super fast with the level of people we were working with because we were dead smack in the middle of Los Angeles. Vogue, Disney, all these other commercials. Apple started coming to us. And then we decided to make Hubble Agency, which was then the full-time production company that...
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
stepped in to produce whatever they needed from A to Z. We could either do just A or we could do all the way A to Z. Then under that, we became kind of a venture studio that started to find deals that we liked and invested into the deals or provided the service in exchange for equity. And we all know a lot of those deals, they're really, you're going for a grand slam.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You know, you're really hoping, just like any other venture. Now, our entire business is a mix of all of them, but our main business is producing content, is producing high-end valued content. We are a branding company. We help make sure that this brand is congruent, this content, the assets that we're building are congruent, and you believe what we make is real. And that's ultimately what we do.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I think a good work-life balance, Jack Walsh talks about there's no worse life balance, there's work-life decisions. Because so much of my business is loosely coupled in the creative agency side, where we're making decisions, we're being creative, we're letting it speak to me, paying attention to what billboards draw your attention to.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
what other asset choice changes, what's trending right now, that has to fill my creative void. And then when the cannabis side or just the operation side of business is very tightly coupled, it's centralized to me as a CEO. I get to make very strategic decisions. Those decisions happen between 7 a.m. and 10 a.m.,
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Then I take like a little in between when I'm working on both and then anything after 3pm is a super creative decisions is when I'm around from the day and able to deal with it. I go home, I see my daughter, my two daughters, and it gets me creative. And then by the time 7pm rolls around, they go to sleep, then I can really open up my creative juices.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So it's able to really use the whole day because I'm using different parts of my brain.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Really maintaining quality, going after a boutique customer. We have this certain niche because Balance, we were kind of ahead of the game in 2018 when we created our logos, our branding. It was very cartoony and compliance stopped people from being able to brand like that because it felt like it was going after kids.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We were super premium, super makeup looking because I came from the beauty industry of shooting so much beauty content. Then I knew that our product really had to back that up.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So I really dove back deep into operations the last few years and maintaining, one, going after really high-end botanists and high-end plant health specialist people, then letting them know, this is how we structure our company. This is organizational in short. This is how we work. And we're chasing one thing to be the Yankees. We're chasing one thing to be the best of the best.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We're not growing just to grow mass market to hit a smaller midsection price point. We want to have the best of the best. Now, are the people better? Of course. There's a bunch of small growers at a super boutique that are selling, you know, it's like selling $30,000 handbags. There's other companies doing it, not just Birkin. No, well, Hermes.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And we'll kind of find that niche of being like, not the top, top, top, top guy, because they just like such a small market, but right there where we're like A plus in quality. And you really can't tell the difference. You know what I mean? But it's the top, top, top.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I think because we were already working with them in the beginning, shooting a ton of stuff for Marshmallows, shooting a ton of stuff for their artists, and then they got exposed to us as a company. And then they got exposed to a little bit of the legacy brand of Hubbell. You know, Hubbell started making clothes in 2015 just to distinguish who we were as staff.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
One day, somebody on set asked to borrow a shirt. We gave them a shirt, they wore it at another photo shoot somewhere else. This one wore it, that one wore it, you know, I don't know. Every single high-end celebrity you could imagine of the top, top tier was wearing it. Almost to where I couldn't believe it was happening. And then they were like, oh, now we have to make a clothing brand.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I said, well, let's keep it small because it still keeps the culture of the studio of what we create here. And the clothing was a reflection of our perception of what was hot at the time. We were behind the scenes on every Apple commercial, Nike commercial, a ton of other, every Vogue shoot.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You know, some of the highest end Vogue shoots that are like the most controversial ones in the last 10 years were shot at Hubble Studio. And we were behind the scenes on how it happened, how we made that production. So then when we made things, it was just super in line with what was trending. So then people seeing that and the win,
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
There's some people in the creative team at the Wynn that knew about it, and then they came to us and said, hey, we want to create the same thing for the Wynn. Wynn has a legacy brand. It's amazing. They have all these celebrities that stay there, all these people, but nobody knows about it. Nobody's dying to wear this exclusive Wynn hat.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Now, imagine there was only certain hats from the Wynn that you could only get a certain way if you were gifted and you won it. People would be craving it. They'd be dying over it. And that's what we're trying to create.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So the truth be told, when me and my wife got together, she came over to Hubbell, growing the ranks. Now she's the director of Hubbell Studio. She runs the agency. She had created the kids line when she was in college at FIT.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
She cut and made the patterns on my floor in my apartment in New York City when we first started dating and made a mess everywhere, literally. And she's a seamstress. She made all the patterns herself, did it. She understands the brand top to bottom, exactly what blends are in there. I learned it because when we first started dating, I was going with her to all these And it just, it just worked.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
It was the best. It was a bamboo blend. It was just the best quality. Like, I only want to put my kids in our stuff, not because it's ours, because it really feels the best and looks the best. It looks so swaggy. Then with Hubble, she was able to work with, you know, Kardashians, this one, that one, and have all these people in their stuff. There was a quarterback that won the Super Bowl.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
He had his kids on the field with him. I'm not going to say who it is. And he was holding his kid, and they were on a Can Be A Set at the Super Bowl. And it's like... It's the way that our culture just touches so many different people on such a high level.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So I wanted to create a foundation that we were making a direct impact. From the Bronx, New York, I came from a very low-income area. I was affected by alcoholism, drug abuse. Not myself, I was never addicted to anything, but
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
impact it makes on you from being surrounded by you and all these kids in these areas whether it's east la you know certain areas in san diego certain areas obviously in miami everywhere every single city deals with the same thing are impacted by drug abuse whether they know it or don't know it so i wanted to affect those kids i wanted to show them that people care especially you know you bring in so many different groups of people different
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
minorities different races together and you bring all these high-end people that work with the studio and then you bring the whole inner city youth to come in everybody you know they deal with each other they talk and it's a little piece of your heart when you're extending yourself to them ultimately i really did build it because of our first meeting me and you and i didn't believe that it could ever be as big as it was until i met you and then you came and helped me do the whole thing
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Because I have a crazy partner, Dan, that then does it and convinces me, even though I'm in the back end yelling at Roger like, this is never going to work. It's not going to work. The production's not going to work. You're the one who, you know, you're the real, you know, it's almost like the American dream.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Sometimes I say to this guy, Dan, he's either naive and doesn't know what's really going to happen, or he really does believe it, and somehow we pull it off. We filled stadiums. We filled arenas. We filled thousands of toys, track to trails going all over, and I'm dying in the background because I'm an operations guy. I'm like, it's never going to work. It's like, don't worry about it.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Yeah, you're like, what time did everybody show up? You're like, oh, who knows? I'm like, oh my God. Then a thousand kids showed up. Yeah, literally. We had way more volunteers than we even needed. Thousands of kids showed up. It was amazing. It was great.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
It was a great experience because you're so ambitious and then couple that together with some ability to do operations very fast on the spot and it works.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I come from an events background also. I worked at a catering hall when I was younger. It's just drawn like any other event. You have to be extremely hospitable. Everybody comes in the door. I care about every single person that walks through the door. They get the same exact experience. They get greeted with a smile. They get greeted with love. whatever they need we handle.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And because these people know that I'm welcoming them in and now it's been so long, they kind of already know they're not skeptical of us. They come with such a warm heart. So it's gotten a lot easier as the time has went on. And it brings the community together.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
When I invite our clients down, I invite other producers, other celebrities, other people down, and I see them walk through the door and they listen to me and you get on stage and speak. What we're about to do, we're about to extend in your heart. And then they do it and they give back. It really brings that community together. And now that this client is not just a client, they're a friend.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
They believe in what we're doing. And that builds the culture of what we do.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I'm going to say a line and tell me what movie it's from. Get on the phone and start dialing. Yeah. Get on the phone and start dialing. I'm calling, I'm calling, I'm calling, constantly calling the local police department. I just funded their race to Vegas literally two days ago. I'm just constantly involved in the community because I care about the community because I'm a part of this community.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
They've embraced me and I've came and built my business there. So I just... I call them. I constantly call everybody. Hey, you coming? You coming? You coming? You coming? Let's have it coming. Oh, bring more people. Oh, can I bring this person? Yeah, of course. Oh, you got more kids? 50 more kids? Okay, of course. All right. 60 over the limit? Sure, why not?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Oh, we got no more toys? All right, we'll find more toys. We'll figure it out. Because I love the growth. I love the game. And me and you do such a great job of doing that together. We just kind of want to build, build, build and make more of an impact.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Because, you know, I felt like, well, one, we're in downtown Austin, right next to the warehouse area. It's growing. It's multiplying exponentially. Every single big clothing brand is down there. Everybody's located down there. I move and shake with all the best people down there. Have we had time to take over new buildings? I had to take it.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Because if I didn't take the opportunity, I would have missed the opportunity. And the building, the business was growing because we only could have so many stages. If you fill three stages tomorrow and Nike calls you up and says, oh, I needed 10 days, but I'm literally packed in the middle, I just can't do the job. But as we grew more stages, we had more opportunity to help more people.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And it's, you know, when you're producing on one stage, one thing, you know, three times a week, it's cool. When you're producing on four stages, five stages, digital room, this, every single day, it's so much more fun. For somebody who's creative, like me and my team, We get to execute so many different things every day.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
It's like you get home and you don't have this buildup anxiety because you've fully let off all your creative juices. And I work with my wife. So it's not like a normal relationship where you go home and you say, oh, what'd you do today? If my wife had dad asked me what I did today, I'd be like, you knew what I did. I was with you all day. We spoke all day. But I love that.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
If I come home and we have this transparent relationship and that's the way our entire team works. We have radical transparency.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I think that we had an opportunity a few years ago with somebody big to acquire a portion of the company. I decided not to do it. We spoke about that. Why I decided not to do it was because I still feel like I have so much control over the company and how we could pivot.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We're very agile and we can go into what we want and I didn't want any other businesses' reputation to affect the culture of what we do. Nike bought us, for instance, as a creative agency. Adidas will never shoot with us again. Adidas shoots with us. None of these other shoe brands will shoot with us. Represent probably won't shoot with us.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And Represent is a huge emerging company that is killing the fitness space with their live activations and their content. They're great. Nothing bad to say about them. but they'll never shoot with me if Nike bought us. So we really have to be open to everybody. And I love being that person for this community. I'm such a fan of the arts.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I'm such a fan of fashion that being who we are for them, I couldn't ask for a better job. And I love it. I have no plan on exiting anytime soon.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
So when you're creating these high-end assets as opposed to just user-generated assets or just something simple, you got to keep every single detail in mind. One, it has to be formatted to every single aspect that you're going to be able to market it. You know what I mean? Whether it's phone, digital, whatever way. You got lighting crews, digital crews, post-production crews, in-house crews.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Then you got 60 people on set. You have to feed all these people. You have to handle that. Then you have to create this environment that everybody feels super creative. That's a whole different experience. And when you're creating like that, and your photographer alone is a celebrity within themselves, because they should be, you're housing this magical moment.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Then create this thing that will live in time. When Billie Eilish shot in lingerie, She literally has only shot like that one time. That was there. It was a whole moment. It was weeks in advance of planning to make her comfortable, to make the team comfortable, to make everything happen, to have the highest end production possible. But it was a moment that will live in history.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You know, we were a part of that. So to create that moment costs money. It's a luxury tax. And you're guaranteed to get exactly what you want. You get married at the Beverly Hills Hotel because you get exactly what you want. You're going to pay, but they're going to do everything for you, and you're going to get exactly what you want. That's what it's like coming to Hubble Studios.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We give you exactly what you want.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You know, it's really, there's a lot of great people out there doing great stuff. I don't knock any of these other agencies. You go with someone who understands branding. You know, I wouldn't say that we should digitally market your stuff. I would push them towards you or a handful of other people that were on the panel yesterday.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We build brands because I understand what's real because I'm paying attention to what's real. At any given time, I know what companies are doing well, what companies aren't doing well, what's hot, why someone's wearing the Miri shirt or Rivington shirt. I think that Miri's great. He was one of our first clients 10 years ago.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I think we did our first few photo shoots with him for free because I believed in him. Now we do everything for him. And he's got more global sales than St. Laurent. It's because we're paying attention to who's good, so I'm able to put you in line with what's going to work. And I'm going to give you advice as a company and say, I truly believe this is going to work. You may like that.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You may like that canary yellow shirt. but not many other people are going to like it. So let's not make you packaging that color. You know what I mean? And making it congruent with what's happening and picking us as a company and believing in us as a team. That's why you're going to go with us.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I'll give you a perfect instance. He asked me what the best coffee is in New York City. What's the best coffee in New York City? Ninth Street Coffee. You want to know why? Because I bought a t-shirt from them 10 years ago, and I liked the quality so much that I've worn that t-shirt to Craig's out for dinner multiple times. I've wore it out, and it just says Ninth Street Coffee on it.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
But the placement, the logo, everything was great. And then I was watching Billions, and they talked about Ninth Street Coffee. Then I was reading Unreasonable Hospitality, and he talked about one of the best espresso pulls in New York City. It was Ninth Street Coffee. If I never bought that shirt... When I watched it on a TV show or read it in a book, it would have been irrelevant to me.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I wouldn't have remembered. But because I had something that I picked up every day and wore it, it makes it more sticky. It makes it where now I believe in this brand. I've reached for that. I've worn it. I've bought into the culture. It's part of who I am now. It's weaving into the fabric of me right now in my life and what I like to wear. That's branding. How you make somebody feel.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
When you're making things for someone to wear, especially, or packaging for them to pick up, nothing feels good as opening that brand new iPhone box. When you peel the little thing and then you pull it off, you know you have a brand new phone, but the packaging is the experience. You're selling someone that experience and they feel better about themselves and happier because they got it.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
That's why you pay for that. That's why you pick high end for that.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Because it's like if I'm going to scale the Alps, there's so many people who have done it before me. They know the exact routes to take. Let me go through it. It's always going to be different. There's going to be different weather. You may not be able to take that route. It's always going to be a little different, but they've made their way through. They can give you advice.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
That's why I talk about loosely coupled or tightly coupled businesses is because I read it. Because I read a lot of these management ideology books, a lot of these CEO books, and they've built behemoths of companies. And they've went through a lot of the same problems that me and you both go through in building these companies.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And it gives us the confidence to know that someone else has did it and they're paving the way for us. I have more mentors that I've never even met. that don't even know that I look up to.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
You know, Michael Ovitz talked about when he built his agency, he was so behind the scenes of the movie industry that he's seen what was coming out before it did, and it made me even more convinced that I had to build Hubble Agency, because I was on set every day for the best of the best stuff. I was behind the scenes. If I never read Michael Ovitz's book, I would never know.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
I would never have seen that vision. You know what I mean? And you read all these books and do these things. If you don't think that you need to, and your arrogance or your hubris is gonna just say that you just know exactly how to do it, good luck. You may be the exception that gets through, but most likely the person who studied and learned is gonna do better.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
All right, Vince, go ahead. Well, also real quick. If you're utilizing your time, if you're an entrepreneur, what's the best use of my time, right? Are you either going to drive and listen to music or are you going to drive and listen to an audio book? Are you going to drive and listen to a mastermind that you're watching or something like that?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Your entertainment, your new entertainment should be watching masterminds and learnings. Why not? It's the best. I drive 35 minutes to work and 35 minutes back, I listen to audio books. I don't listen to music anymore. I only listen to music if I want to go out. I want to get into a good mood. If I'm going to work, I want to get thrilled about being at work. I want to be inspired, excited.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
Oh, that's a good idea. I'm going to apply that today. This is great. Use your time wisely because we only have a few years doing this. Ultimately, with a 40-year run within just doing business, how can I use every single day?
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
because you gotta feel like you're giving back, because it's the right thing to do. I don't care what Bible you read, if it's the Torah, the Koran, or the Bible, it all talks about giving back. You have to give back, it's part of your soul. It just makes you feel more fulfilled. We are so stressed out the month of December. It's literally going nuts.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
We had a three-hour meeting, arguing in Vegas about the Miami Heat Arena, what's gonna happen. It's so stressful. The morning of the day, if we don't have enough toys, this happens. But the minute it ends and we walked out and we went and sat down at Carbone, so many smiling faces, so many kids, so many things. And everybody came together for one cause.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
If you build that, that's building a culture. And that's what changes people's lives. And when you do that together with your team, they want to be a part of it. They feel good. My holidays... You know, I've buried both my parents. There is no going home to the Bronx. That part of my life is gone.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
But the new part of my life is me and you and my kids and your daughter and our wives going out and doing these together. And our kids are going to grow up knowing the holidays are not about what we get. It's about what we give back and how we give back. And there's smiles that we share with everybody and we share that with our employees and our business. It breathes life into it.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
And it makes it fun. It really does.
The Money Mondays
How We Went From a Beat-Up Van to 200+ Franchises w/ Nick Friedman & Vince Ricci 📈 EP113
My Instagram is at Vince Ritchie, R-I-C-C-I, my last name. Trina's Kids is at Trina's Kids. Hubble Studios is at Hubble Studio. And Balance is at Balance Los Angeles. You can pretty much navigate from one to the other from there. Super easy.