Unknown Creator

You see how I do my makeup for work? I know we've all moved on, but there's a reason to dredge that one back up again. Demure dominated our public lexicon in 2024, and it was very cutesy for a while. Very mindful, in fact.

You see how I do my makeup for work? I know we've all moved on, but there's a reason to dredge that one back up again. Demure dominated our public lexicon in 2024, and it was very cutesy for a while. Very mindful, in fact.

What are those?

What are those?

They are my crockers.

They are my crockers.

What are those? Those are my crockers. What are those? They're called my sandals.

What are those? Those are my crockers. What are those? They're called my sandals.

The real question is, what are those? Why do you have your toes out in my lab?

The real question is, what are those? Why do you have your toes out in my lab?

No, certainly not in the end. Sadly, Brandon passed away in 2019. He was just 31 years old. He did speak to HuffPost before he died, just after Black Panther's premiere. He told them that he was, quote, sick as fuck over how it had been used.

No, certainly not in the end. Sadly, Brandon passed away in 2019. He was just 31 years old. He did speak to HuffPost before he died, just after Black Panther's premiere. He told them that he was, quote, sick as fuck over how it had been used.

He'd actually spoken to press earlier than that, after the meme first went big, and he was being asked, you know, do you mind that you made this thing and no one knows it's you? He was actually saying, no, it's great. It's amazing. I feel like I gave the world a gift. He was really pleased and it was great to see that he had had this impact on the world.

He'd actually spoken to press earlier than that, after the meme first went big, and he was being asked, you know, do you mind that you made this thing and no one knows it's you? He was actually saying, no, it's great. It's amazing. I feel like I gave the world a gift. He was really pleased and it was great to see that he had had this impact on the world.

But clearly in the sort of intervening years, it started to feel a bit different for him. And I think it was when he was seeing these big, big brands using it and benefiting off it. He said that when they went and they saw Black Panther, at that moment, he wanted to turn away from the screen and not acknowledge it.

But clearly in the sort of intervening years, it started to feel a bit different for him. And I think it was when he was seeing these big, big brands using it and benefiting off it. He said that when they went and they saw Black Panther, at that moment, he wanted to turn away from the screen and not acknowledge it.

Exactly. And particularly because he doesn't even feature in his own video. Even the policeman was out there doing interviews and getting recognized in the street and having people sort of do repeats. Brandon never got any of that.

Exactly. And particularly because he doesn't even feature in his own video. Even the policeman was out there doing interviews and getting recognized in the street and having people sort of do repeats. Brandon never got any of that.

And he really felt like, specifically, he said he wished that he had been able to find a way to trademark it somehow or get it because he should have got some kind of, particularly money for it when other people were making money. And that's exactly also how Kayla felt. Peaches Monroe, who did Eyebrows on Fleek, I mean, she was more attached to the content because it was her face.

And he really felt like, specifically, he said he wished that he had been able to find a way to trademark it somehow or get it because he should have got some kind of, particularly money for it when other people were making money. And that's exactly also how Kayla felt. Peaches Monroe, who did Eyebrows on Fleek, I mean, she was more attached to the content because it was her face.