Tracy Holland
Appearances
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
There's nothing more important to me than figuring out how to continue to bring other women entrepreneurs into this fold so that they can receive the same guidance, support, and frankly, tools for how to win your time back and be more disciplined with yourself about when you're at work, what do you work on that brings an ROI versus what do you delegate and how do you find your who network to hire who's instead of trying to how all the way to the end or to the finish line.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yeah, I think we figure out alternative financing and I have done it all. Like from the loan shark who literally gives you money at a usury interest rate and who collateralizes your entire life, even though you don't really have collateral. including like your car and everything. I've done loan shark loan. I've done mezzanine. I've done lines of credit.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I did really the best and most viable opportunity for anyone to start a business is to partner with your supplier. who has likely deep pockets because they've been building and supplying those programs for a long, long time. And, you know, they took a risk on me because I'm a great salesperson. And I think they saw that I was a visionary and I had very, very strong relationships.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And I was the type of person to under-promise and over-deliver. And I think that's a very important personal skill. I'm the opposite of walking in and saying, hey, we're going to build this to be 50 million.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Like I want to know exactly how we're going to get there and the exact steps that it takes in order to break down the financials to be able to understand the model and to understand the profitability and where there are hiccups. And that is literally how I built the confidence with my main supply partners is that I saw these smaller suppliers who were either father and son owned or family owned or
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
original founder owned, who had been in the business for, let's say, 15, 20, 25 years. And I would go meet with them and I would show them my business plan. And I would say, here's how I see this working and how I see us working together. And if you will provide me established credit so that I don't have to pay your bill in 30 days, I can pay it in 90 days.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
then you have built yourself enough runway to be able to turn the cash at a place that actually makes the business viable. Because the fact is, is when a business runs out of cash, everything stops. Like that chair game. I used to hate that game. You know, when the music stops and everyone's like, their butts are trying to find the seat. That's what happens.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
That's what happened in 2008 when all the banks stopped. Yeah. Remember when the banks in 2008, you drive down the street and you see lines of people around the corner and you're like, what the F is happening? That is the feeling of when your company runs out of cash.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
So I think one thing that I would suggest to all founders is keep your day job, earn enough income doing your day job to be able to pay your bills so that you can afford to run your business and not need an income. in order to sustain yourself.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Because that is the tipping point that I see a lot of women founders lose their business because they took their entire life savings, dumped it into the company. Then they're working there full time and they're doing everything they can to keep the business going. And then they don't have enough income to support their lifestyle. And all of a sudden musical chairs, music stops.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
to winning the entrepreneur of the year. So I want people to hear this. Not every woman is cut out to be an entrepreneur. And I really, really think there's something beautiful about having a full-time steady job working for someone and doing things that you enjoy on the side, whether that's earning you an income or not.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I think that women in particular have a very challenging period between 30 and 40 of trying to figure out how to find the love of their life fall in love, get married, and then have a child or multiple children and build a business. I just don't know if now I would be giving myself the same advice to say, this is easy. All you have to do is focus on the good stuff.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Like there are real moments, Heather, just like you said, where I would think to myself, gosh, I wish I had taken more time to date so I could have found a really wealthy guy and And like called it a day. Not that I would not have done something fabulous with my, you know, whether it's a boutique or some kind of an online business, but Dr. John Gray, men are from Mars, women from Venus.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
He's brilliant. And you know what he says? He says, when women go into type A mode, when they go into like hard drive, their testosterone goes way up, their estrogen goes down. And when they're dating, when they're dating and their testosterone's up and they're in that type A mode and they're going and going, men's testosterone drops and their estrogen goes up.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And so when you think about the reality of meeting a partner, finding love, getting married, having children, having a great relationship, being sexy, still wanting to see him naked and building a company. Like that's a thing.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I don't know many people who do that in all areas really well, but I would say that the grace that I was afforded in being able to go from zero to a hundred million in revenue on a self-funded business without a venture investment, without private equity, without a big debt or loan on the company, was, drum roll, being authentic, truly.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yo, yo, thank you.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And the reason I say that is because I was four weeks after giving birth to my daughter when Costco was gracious enough to give me my first opportunity to present. And of course, I said, of course, I'll be there. Because like, yes. So I drive up with my four-week-old daughter and this new nanny who just started with us. And to go present to the vice president and the buying team at Costco.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And of course, I'm in the lobby in the corner where they make the coffee with the little coffee pods. And I have her breastfeeding hidden under a blanket. And I'm thinking, I'll just feed her as much as I can and then hand her to the nanny and then go in and present to Costco. And then I will come out and everything will be fine. I will have won this business and I will be going like, yes. Okay.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
So I hand her the baby. I go into the presentation room. This is my first like official VP with buying team meeting. I start my presentation. I open the deck. I talk to them about the innovation and opportunity and how we're going to come in and be this creative partner and co-create brands with them. what that could look like.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And down the hall, I hear what sounds like a pterodactyl squawk and like my bones chill. And I said, that sounds like the baby. And I thought, I'm going to keep going. Everything's fine. I'm going to keep going. I'm going to keep going. Five more minutes, I hear the squawk get closer. And I'm thinking, okay, this is the wheels are flying off the bus, but they don't know what the squawk is, right?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
So I have their attention. they're buying it. They're buying what I'm selling. So we're in this thing. And all of a sudden I couldn't, like my milk was coming in and I could tell I had to make a choice. I was in that pivot moment, choice moment, inflection point. that some of us get in where we just don't have a choice. And I stop and I said, hey friends, I just had a baby four weeks ago.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I probably didn't mention that. Just so happens she's out in the hall. I think I just heard her. I'm just gonna stick my head out. Just check. Is that okay? I'll be right back. Everyone's mouth drops. What are you talking about? You just had a baby. Well, I just had a baby four weeks ago. She just nursed. She should be fine, but I'm thinking I might need to check. Hold on.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I scoot out, open the door. I see the nanny holding the baby, looking at me with like these eyes and the baby's little face like red, upset, crying. And you know, they get to that four or five week point and they start that growth spurt and they just can't stop eating. I just was like, oh my gosh, this is crazy. This is happening in this very moment. I grabbed the baby. I flipped my shirt up.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I flipped my little clipper bra down. I put her on. I put a blanket over my shoulder. I flip around, go back into the room. She's under the blanket. She's happy. She's eating. I have their eyes looking in my eyes. And I said, Okay, well, if it's okay with you, we'll just keep going. Because I knew I had a truncated period of time in which I had them in the
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And you could hear a pin drop in that room. And honestly, Heather, I look back on it now and I think, how did I do that? But the reality is I didn't have a choice. You know, I could have said to them, I'm going to step out, feed her. They would have dispersed. The meeting would have been over. It would have been this. You know what sales are like. That's weird. So I keep going.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And at the end of the meeting, maybe another 10 minutes go by. And the nicest man, who's the VP at the time, and I can't remember his name, his name is Rick. Anyway, he said, I've been working here for 32 years. And in my entire career, I have never had a vendor bring a newborn baby to the office, nor have I ever had anyone nurse in a presentation. And I was like, oh, I know, not ideal.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yes. So my dad is a nuclear physicist and my mom's a psychologist, both with PhDs. You know how God works. He delivers packages in small sizes. You never know what you're going to get. So they get me, oldest daughter, firstborn. And I was an entrepreneur from day one, much to their chagrin. So... I think I started every business known to man from, of course, the lemonade stand, collecting cans.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
but memorable. And he said to me, I don't know how we're going to do business together, but I really look forward to working with you. And in truly Heather, that meant so much to me in that moment, because you have to imagine this is before women even had nursing rooms, right? My daughter's 15 and a half right now. So if you think about this, this is 15 years ago today, that was what? 2013?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
No, it's 2009. She was born in 09. What am I talking about? So 2009, you guys, if you start to think about what that meant for me as a woman, as a business owner, as a small business owner, as someone who really wanted to build an incredible business, I had such a opportunity to take that and cancel the meeting. I could have walked out in the middle of that situation and not finish the meeting.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I chose to stay in. I don't know what the outcome would have been in any of those scenarios. But in hindsight, I think they realize that I'm the kind of person who will show up, will do what I say. I will follow through. I have the integrity and the confidence to be in present and be fully engaged and ready to go. And that meant...
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
over the eight or nine years we did business with them, we might've done 250 million in revenue, maybe 300 million in revenue with Costco. But what I will tell you, it wasn't just the revenue with Costco. It meant the seal of approval of having a business relationship with Costco, right?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Which then brings Target and it brings Walmart and Sam's Club and all of the CVS and Walgreens and all of those other accounts. So I would say that that is truly how we catapulted ourselves from a smaller, steadily growing company to supersizing our business.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yeah, I think that that was a low moment. You know, that's the interesting thing. I think entrepreneurs don't win awards often. It's a pretty thankless role or career path, I would say. It's a lot more grief and heartache than there are shining star moments of award. I remember accepting that award and being so grateful for being acknowledged, but also receiving that award.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I was receiving it in such a depleted place. You know, I didn't have time for myself. I was waking up in cold sweat. The business had grown so large. We had 125 employees. We had a manufacturing facility. We had an agency where we're doing creative and strategy. We had our products business that we're co-creating and building product with celebrity talent and retail.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And having three kids, I remember getting that award and thinking I'm doing everything like half-assed. I'm doing the parenting thing really poorly. I'm doing the life and personal balance thing poorly. And I'm doing the business thing poorly.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I do remember feeling in 2017, afraid to tell anyone and really being able to share how deeply dark of a time that was for me, not seeing how I can get out of that situation minus like a car accident that would put me in the hospital for two weeks with like a couple broken ribs. Like that's a decent excuse for how you can shift out of work.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Or, you know, I would imagine selling the company or figuring out how to pivot my life into something that was a little more manageable.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And it was from that dark time that I realized there needs to be a place that we create for women by women or high performing female entrepreneurs that gives women a place to come and have conversation and to learn tools to take back their time, win their freedom, learn how to sit back and be an operating owner rather than an operating employee of your business.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I made and sold pies to my neighbors. I did everything I could possibly think of to generate cash. Because as a kid, I thought this life that they've created is not the life for me. I saw them get up at 6.30 in the morning, get in the car, drive to work, be gone for 10 to 12 hours, come home, be aggravated, irritated, unhappy at each other's throat.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Because as an owner, you should be sitting in the owner's box. And there's really only four things you should be thinking about sitting in the owner's box. But as an operator, you're wearing so many hats and you're running so fast.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I don't know if it's possible to really, like I said in the beginning of our conversation, to manage the very real aspects of what it means to be a new mom and have a household and a life. And eventually it all catches up.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yes. And, you know, I'll tell you, I've joined every women's group, men's group, EO, Vistage, YPO. I've joined all these groups in hopes of being able to really come transparently to share. Yeah. And what I've realized is when those groups, and I love each of them for what they have brought me, I've been so grateful.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
But it's different when you have a group of women who are entrepreneurs, who literally eat what they kill, who have a mentality of understanding that there is no free check, there's no easy ride, like it's all on their shoulders. And bringing that community of entrepreneurs
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
high-performing female entrepreneurs together to resource one another's network in order to bring more grace and ease to the process is mind-blowing as a resource for what I wish I had had back in 2010. Thank you. Thank you. Thank you.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And I thought to myself, why would anyone want to sign up to go to work?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I think so. I think for me, understanding that money bought at that time dolls and toys and things that I wanted, why would you wait till Christmas to when you could go buy it for yourself, okay? Like second grade, third grade, when my parents would say, oh, put that on your Christmas list. I'm like, Christmas, it's March. What are you talking about? I'm not going to even want it at Christmas.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Like, how do we accelerate the plan? And so literally remembering how money bought products, money bought things you wanted, remembering how frustrated I was by being told Santa will bring it. Like, who's this dude, Santa? Why do we have to wait? Why? And then what can I do to earn money more quickly?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
,,,,,,, ,,,,,,, And literally, I didn't even know how powerful that number would be from three weeks ago or whatever it was that we wrote that to today. I seriously go through it and I'm thinking, oh my gosh, I have these six things on my calendar. Probably five of these could go and I should be just doing this one and going all in because that's going to be what delivers the number.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Amen, sister. And by the way, you know what? I'm gonna hear a bunch of people say right now, I don't have time to hire people Or I can't find a who because I don't have time. I'm too busy and it takes so long. I have to interview and then I have to train them. Guess what? There are assessment tools. We talk about this in Interfit.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Out of all the assessment tools in the world that I've used in terms of hiring, there's an assessment tool married with another one that I've used. And I used it at Hatch Beauty. It took us from 30 million to 100 million. And I only use that tool in hiring. And what I mean by that is I stopped doing the interviews. I stopped doing all the resume searching. I stopped relying on the recruiters.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I would say to the recruiters, here are my two tools. have every applicant take these two, this test, and then take this test and bring me back the three that match this profile. And I will tell you another fast-tracked way that InnerFit teaches entrepreneurs how to be hyperproductive is to stop howling it. So again, when you who it, it doesn't always have to be a person. It can be a tool.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And as a kid, I used to love this idea of any way I could earn money, whether it's watching my sister or putting some show on for the neighborhood where I could charge tickets. So I do, I think there is something to be said for being born with this idea of not being confined by what you want to be somehow tied to time.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
It can be a resource. How do you fast track winning your time back and spending time on the things that deliver the best ROI? And I will say you do not have time and you do not have enough money or time if you're still working not to join if you're a female entrepreneur.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yeah, they can go to InnerFit.com, I-N-N-E-R-F-I-F-T-H. And InnerFit is the five people we spend the most time with, right? So that is where InnerFit comes from. It also comes from the four pillars of health, wealth, relationship, and purpose. InnerFit sits in the middle as the fifth bridge between the four pillars.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And what I would say is we're looking for growth mindset, winning mindset, seven figure and above.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
You can have a high six figure run rate to seven figures, but we don't take startups because we want those new founders who have never been in business before to go get resourced and find a place to go get the legal docs and the HR docs and everything they need to be successful for their first couple of years. If you've already had an exit and you are a multi-
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
serial entrepreneur and a new startup, you're welcome to join because we believe those who have exited and are many times trying to figure out their plan, C, act, B, D, E, InterFIF is the perfect place for you to come and figure out what the next phase of your life looks like.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
But we do want seasoned entrepreneurs because it's really critical and crucial to the community environment that you're contributing as much as you're getting out of the group. So yeah, there's a qualifier. You have to eat what you kill means you get a K-1 and you have to have a growth or winning mindset. And we can tell that through the interview process. That's really the key.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yeah, that's the funny thing I hear from women a lot. Oh, I don't know if I want to be part of an all women's group of entrepreneurs because men have so much to offer. And we agree a thousand percent. In fact, I will guarantee you cannot create wealth in business as an entrepreneur without having men in your corner. And we have this incredible group of male powerhouse allies.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
who work really hard to be accepted as an ally. And they go through an intense vetting process, an intense interview process. And they have to have been exactly who they say they are in the world of supporting women in business. So we look at their background and their history and everything they've done in the world. But we're very selective.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And we have a group of one phone call away from anyone you want to talk to, allies who are part of this network, And they surround these women members as the strong, thoughtful, strategic resource dudes that they are. It's very cool.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I am IG, Tracy Holland Mindset. And I would love anyone to reach out and say hi. And then innerfit.com. And they can come to one of our quarterly IRL events. We do one a quarter. It starts at 10, goes till five. It is packed for the day with the tools and resources that entrepreneurs need in order to be hyper successful and super performance driven and very efficient with their time.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Taste of Inner Fifth. We allow people from non-member people to come and have a vibe check, have a taste of Inner Fifth. And we host events. a four-hour cocktail meet speaker conversation about something intensely helpful and sometimes private for our founders who do share quite a bit about the road or the war wounds of what it took to build in
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
scale in an effort to help those that are also on that path. So we usually have them in New York. We have them in LA. We'll start to host some in Miami. We have a couple for next year planned, but we have members in Interfit from all over the world. And on our quarterly IRL meetings, people fly in every quarter to participate in person because that's where the juicy business happens.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
But they can also live stream in if they can't make it. And then of course, we have our monthly meetups. We have our power hours, our grow room, and those are all virtual. So there are lots of touch points. But yeah, if someone wants to get on the waitlist to be at a Taste of Inner Fifth, we have a waitlist going.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Well, thank you for having me today. Such a fun way to spend the day.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yeah, I mean, like you, I waited tables. I started off as a hostess and I realized that hosting never earned as much as waiting tables. So I was like, how do I get into the waiting table game? I knew there had to be like a certain age when you could serve alcohol. I mean, there was so much complications to all that.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And so being focused on, I think the service industry is one of the best ways to train yourself for excellence. Because I realized quickly, you know, if I could do add-ons, what you called add-ons. So someone ordered a filet mignon and you're like, why don't you add on some delicious mushrooms or some Bearnaise sauce? Or let's get you a Caesar. How about a second glass of wine?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Like that ticket gets higher and your tip gets bigger. And they love you more, right? So all of that started to make sense to me.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And I realized when I went to college, which I was not planning to do, but my parents are very smart because at 18, when I finished boarding school, which was actually reform school, so they did send me to, you know, basically like a child lockdown for 15, 16, so that they could force me to get 4.0 or above. Because all I wanted to do at the time was work.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And I remember saying to my parents, you know, I don't think I'm going to rush into college. Why do that? I'm going to go to work and spend a year working. And they were really, really smart. They cut me off financially. And they said, okay, if you're going to go to work, go to work. But you're not going to get a penny from us.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And I remember what it felt like to sweat getting enough cash that week in order to make rent, in order to pay for a car and payments and all those things. And I realized whatever I do transactionally in business, I have to have a much bigger ticket than someone's fully mignon. I got to think like way bigger. What can that way bigger thing look like?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And that's really why I went to college was because I needed to give myself the space and the bandwidth to think about what was the bigger thing. And my parents said, we will pay for your college and we'll pay for your lifestyle if you decide to go to college. So There is something to be said about that carrot and the stick.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
As you think about life, how do you sacrifice today for something greater that you want tomorrow? I really do think about that, especially as it relates to where I spend my time and what I focus on, because that is the greatest gift that we all have. is time.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And if you're not happy in your current circumstances and the thing that you want is not right in front of you with a path, I always really think about how do I spend my time and how could I utilize it differently to get the biggest and best return on investment.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
Yeah.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
I remember begging to keep my job one summer because they said, you know what, Tracy, you are not following the rules. You're taking way too many tables. You're trying to do too much. You know, this is your section. And I just remember being like on that docket to be terminated because I was in a high stakes role. I was working for a really popular big restaurant in Sausalito.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And I remember thinking to myself, wow, this is how easily it can happen. You know, you have to be able to create a business for yourself that can cash flow while you sleep. So what is the business that allows me to make money while I sleep, while I go on vacation, while I do fun things with my family?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And how do I set myself up to be able to do that without having to be operating daily in my business, but rather on my business? And that was always a biggie.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And again, if you had parents that work the grind 60, 70 hours a week and still found themselves treading water every year or sweating about tax time or sweating about making a home mortgage payment or tax payment on the house, you realize like there's nothing worth that amount of stress if you can start to set yourself up to have residual income so that while you sleep, you're earning money.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
That was always a motivator for me.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
You know, I was kind of lucky in that when I was in college and went to go to graduate school, I decided to take a year off after college to go study in Sevilla. And I wanted to learn flamenco. I wanted to learn Spanish. I'd never been to Spain. And I had originally gotten a fellowship to go study at the University of Beijing in China.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And then I realized about a week before my visa was approved that it was what they called a single entry visa, which means you get into China, but you don't get to come out. And it was a one year stint. And everyone and their mother was like, oh my gosh, you love Mexican food. You love guacamole. You love chips. You love salsa. Like, what are you going to do for each? a year.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And I thought, I don't think I can do this. Like, I love my workouts. I love my guac and chips. I love my fresh, delicious Napa wine. Like, what am I going to do? So about a week before I was supposed to leave, Hillary Clinton pissed off the prime minister of China somehow. If you remember, she was over there like stirring up women's rights or something. And so my visa was delayed two weeks.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
So my father had this fabulous travel agent who was considered a family friend. And I called her on a whim and I was like, hey, what does it cost to take me to Madrid? Like a one-way ticket. And she was like, where are you going in Madrid? Why are you doing that? And I said, I think I'm going to move there. I just wondered like, what's possible?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
She goes, well, I can get you a ticket on Friday if you want, but I can't make it one way. You have to have round trips so we could round trip you like 364 days from today. And that's one year, less than one year by one day. And I said, book it. So that literally was a huge catalyst for me. My parents were so upset. And of course, questioned.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
This just kicked off another series of like, Tracy's not thinking clearly. Tracy's out of control. Tracy has you know, not making sound choices, whatever that may be. But I do think those kinds of pivot moments in our life where we just follow our gut instinct and it was really down to guac and chips, thank God, because I got to Spain and you guys, I had the best time.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
It was like my best life ever. I got a couple dog walking gigs. I was teaching some people English. I went to the university. I learned flamenco. And it was on that one year hiatus in which my parents really didn't speak to me between age of 24, 25, that I decided to come back. And I met a woman who was a Department of Justice forensic chemist, and she had invented scented nail polish.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
So she had invented this brilliant concept in her brain, which as she painted my nails, they would smell like rose or lavender or chocolate or whatever. I met with her and she was kind of like playing with it as if it was a play concept. And I said, you know, there's a real business here. Like this is really unique. If we took this to retail, can you imagine what people would say?
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And that was really the first ever business that I built. And I built that with her and our co-packer manufacturer who underwrote and financed all of our inventory and financed our business growth. But that was really the catalyst to starting in business.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
And the reason I ended up in the beauty business was only because I got so many connections and got to know so much about the industry by coming out with the first scent of nail polish ever known to man. And that was like a game changer in terms of getting me in front of some really interesting folks. And it was not my invention. It definitely was. She's a brilliant inventor behind it.
Creating Confidence with Heather Monahan
#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
But I'm really good at figuring out where there's something unique and then commercializing and monetizing it. That's really, I would say that's my gift.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
You can rewrite your brain and your synapses and how they're processing and the information they're taking in. And you can make an impact on how you think, feel and behave based on reading. Number two is through the people you meet and spending time with your circle of influence. Okay, so this isn't like your neighbor and people you say hi to. It's your five closest peeps.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
You've got to really inventory that and decide, are these people raising me up or pulling me down? Are they teaching me something new or are they trying to stop me out? And number three is trauma, like a sudden horrible event. And nobody wants that way to learn. I don't. I'm not opting for that. I would rather take the reading or the people. Right.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
But the third way of having a completely momentous shift is having something happen to you one day that completely pulls the rug out and your entire way of being has to shift in order to process and move forward. So I encourage those who are listening, who are saying, I'm stuck. I'm frustrated. I can't get past this place. My mindset right now on this issue sucks and I can't get myself out of it.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I'm in a rut. Inner fifth is the answer to that. As someone who really needed it myself, which is why we created it.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Well, I think each one of us is learning from each other, which is why this group is so powerful. Yes, we have curriculum days. Yes, we have IRL days where we go deep into particular topics that are super relevant for female entrepreneurs. And we all upscale and uplevel each other and we hold each other accountable for those goals and expectations.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
But I would say my biggest breakthrough moments witnessing and watching, confidence is a huge one. I mean, as you know, Heather, we have people in Inner Fifth who are known on national stages, who are very, very prominent, well-known, successful entrepreneurs and professionals.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And yet, as we all know, when they get inside this group and they start to really talk about some of the things that keep them up at night, they're like, I feel like I'm living with imposter syndrome. I have no confidence in speaking. Like I feel so socially awkward when I go up on stage that I'm sitting there paralyzed. And yet from the outside, everybody thinks like, I'm so good at this.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Isn't that like mind blowing when you hear that? I mean, it's ultimately that imposter syndrome. It is. And I think to myself, you have an issue with public presentation. You have an issue with getting on stage. I don't get it. And yet they need the confidence and they need the way in which they can break through. And part of those are skills and tools that we learn inside of Interfit.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Like how do you walk on a stage? How do you hold yourself? How do you confidently give a speech? What does that look like mechanically? So we do do that work, but it's also just learning your mojo. amongst a group of peers who you really deeply respect and think, I want to be like her. How can I do that? How can I gain some of that mojo from her in my own life?
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
You know, imposter syndrome is so odd, right? Because if you think about it, do you remember your first day working in a restaurant, for example? Do you remember your first day on the job never having waited tables before and you're supposed to go around and like take people's orders? Do you remember? Yeah, of course. It was stressful AF. Right. And now look at us both.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Look how successful, look at what we built, how many things we've done, how many accomplishments. But I remember feeling imposter syndrome on my first day in the restaurant. They hand me my little apron and my pad and my, and they're like, here's menu. I had already studied it. And here are your tables. You have tables one through eight go. And I'm like,
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Now what I walk up, I asked the people at the table what they want five different times, I make sure I write it down perfectly. I'm slow as fuck. I mean, it's one of those things where at every stage, you guys have our successes, even though what we just accomplished was so major at every stage, we go back into imposter syndrome. Right. Right. Right.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And this imposter syndrome thing comes up where our brains are used to relying on our ability to know what to do. And when we get thrown in front of a new group of people or even inside of Interfit, I've heard people who say, hey, I'm a new member. They obviously qualify. They're a seven figure entrepreneur. They are meant to be in the room.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
They've gone through the interview process and they are accepted as a member. And then they are silent, Heather, on the call. Have you seen this happen? Absolutely, yes. You know that you're texting them behind the scenes and you're like, hey, XYZ, you have so much to contribute here. Where's your voice? And they're like, oh, I'm just trying to get used to or meet the group.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I just don't want to really speak up and say anything until I get to know the group. And that is a perfect example of imposter syndrome. I mean, do you yourself, can you think of a time where you were like, oh my gosh,
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Don't you also give yourself a ton of credit to know that at the end of the day, guys, what I just heard you say and what this reminds me of so much is we have these preconceived beliefs about ourselves or ourselves in the world or what we know and whether other people may know a lot more than we do.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And we preemptively jump in with thoughts around that when people are looking at us thinking that about us. They're looking at us going, look at that superstar. You know, even with you saying to me, I come to your house, you're so normal.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
You would never know how much success it's because the perception of the success has already built up a point of view about me or my lifestyle or the people that I am in everyone and people walk in and they're all like nervous or they're anxious. It's like that feeling where you're going in for an interview and
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And you're thinking the person interviewing me is so much smarter and more capable than I am. I hope they give me the job. I now go on dates. I'm like, you're so lucky that I'm here right now, mofo. Like you could be the top, top surgeon or the top lawyer or the top whatever. But I'm walking in like, you're so lucky.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I mean, seriously, if you are resonating with this conversation and thinking, how in the heck could I find this oasis of of other powerful women who are successful, who all eat what they kill. These are women who are entrepreneurs who are managing so much in their life. And yet we all walk in with this transparent, vulnerable heart that says, here's what we're facing. Here's who we are.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Here's where we're a badass. Here's where we're worried. It's like next level. And the place to check it out is innerfist.com. And, you know, maybe you don't qualify right now. Maybe now does not resonate because you have not made it to the level that would allow you to be a member.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I would say stay tuned because we will have a next gen version of InterFIF for those who are not yet InterFIF capable or member material. but want to be part of this powerhouse momentum. And we will have something for you specifically that gives you a place to start so that you can become part of the Interfit family.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
As you graduate your own business and your own success level, you'll be able to be part of this because it is literally a movement.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Yeah, it's inner fifth is the bridge between health, wealth, relationship, and purpose. So if you think of four pillars, inner fifth sits squarely in the middle of the four pillars as the fifth bridge. And frankly, if you really think about your own life, we all look to calibrate all four of those pillars equal to one another.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
But when you know how seesaws work, when one goes up, the other one goes down. And when one goes up, the other one goes down. And so we all face different points of crisis and celebration, and it can be in the same month. So for example, I just had one of the best business months of my life in January, and
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And at the same time, my house burned down at the beach and completely burned down, by the way, on my birthday on the news. So imagine watching something you've spent and poured so much of your life's work and your money into. And all of us in California are underinsured because of the politics that we get to deal with here.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And when I watched my house burn down on the news, and it literally is my birthday, I was like, is this really happening? What have I done to deserve this? I went to all of those mindset issues of like, holy crap, like, how much money did I have in that house? What's my insurance level? Where do I have to rebuild? How am I going to P&L this?
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
But at the same time, I have all this big business celebration over here. And what I would tell you is Inner Fifth is the exact place to have that crisis moment with that celebration. And I can hold space for both at the exact same time. And that's what the four pillars are about. Because guess what? Your business may be on fire and you're killing it.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And all of a sudden your relationship or your marriage of 20 years completely hits the shits. And you realize that your partner and you don't have a future. And where do you go talk about those kinds of moments where everything over here is succeeding and everything over here is potentially falling apart? Inner fifth is the place to do that and do that with a place where we all hold space for you.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I love that. We have to stay true to who we are. You know what? Being an entrepreneur is hard enough. And with all the pomp and circumstance at the end of the day, as you know, anything can come and go as fast as it comes, it can go. And you have to be true to yourself and be authentic and love who you are and walk in value. Otherwise people think you're a dork and I don't want to be a dork.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
One thing I will share with you is the reason why we have a code of conduct, Heather, inside of Interfit to join and why we do go through this interview process is because, number one, we want to vet that each and every person is coming in with their level of time and commitment to themselves. to become a success.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Because as you know, if you don't invest in yourself, you're never going to get anything out of it. So one is that, but two, the code of conduct says inside of inner fifth, I hold confidentially what each and every person talks about. No one, never nothing do I repeat. And we all know that if it's inside of inner fifth and we talk about something, no one, never nothing gets repeated again.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Thank you. Thank you.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Thank you. Thank you. Thank you. Thank you. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,-,,,-,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Thank you. Thank you. Thank you. Thank you. Thank you.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Thank you.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
OK, so here's my question for you and those listening. is there is this belief. I think my parents told me this, but I would be curious if you remember where you first heard this. The belief is the harder you work, the more successful you are. So 24 seven, seven days a week, I started seven. I go to bed at 10. I just grind it out.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
,,,,,, ,,,,,,, ,,,,,,, ,,,,,,,
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Oh, I love it. And if this calls to you, our next IRL day with Heather and I in person together is March 7th, 2025. That's a Friday. It's a magic day. If you do the numbers, it will be game changing and all the inner fifth members will be there. Heather and I will be there. It's IRL. It's in Los Angeles. It will be a day to remember.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And there's this belief that there's a correlation between how hard you work and how much money you make. Do you remember where you first heard that? My whole life. That's been my reality. That's all I've ever known. Totally.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
So if that calls to you, you've got to apply and get in there to see if you're a fit so that we can welcome you in person.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
But the reality is, do you know that if you threw that idea out the window and you decided instead of working hard, I'm going to step out and I'm going to make a list of the top 10 most influential people that I know who know, like, and trust me. Who are the top 10 most influential people I know? And I am going to come up with an intention for how to create wealth for myself.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And I'm going to reach out and have a meeting with all 10 of those people over the next two weeks versus I'm going to wake up at seven and sit in front of my computer until 10 o'clock at night, grinding out work. I would be so curious and challenge anyone listening to try
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
spending two weeks doing the grind, two weeks doing the top 10 most influential list outreach with intention and find out what brings you most amount of revenue and the most amount of income and opportunity at the end of that two week period.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I did. My last company, as it was going into being sold, I was so restless, Heather, because I didn't know where to go. I was used to working 24-7. And when you're in a sale process and they're actually just doing due diligence on your business, you actually have to go find something else to go do. Okay.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
Because they don't want you tinkering with all this stuff in the business while they're actually going to buy it. So I had this like eight week period in which I had to go figure out how to shift my entire life in the way in which I thought. And I called a dear friend who was also my chairman of the board and She is a legend in the world. Her name is Christy Hefner.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I called her and I said, I'm beside myself. I don't know what to do. And she said, the best way you could be spending your time is networking with people who know, like, and trust you to think about what the next version of yourself is going to be because you are so in the struggle of being ineffective, exhausted, working hard burnout that you do not see the other side of what could be for you.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And I want you to just map out a plan. Go meet with people. If you have to have four coffees a day, go do that. And I was like, okay, that's what I'm going to go do. And it really works. Meaning that you got such good insight from these other people, direction, guidance. What was it? Yeah. And I got all of that. Plus people are like, Hey, you know, I'm working on this deal right now.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I'm closing on this opportunity. I'm just buying this company. I just saw this new AI thing that I'm integrating into my business and I'm now doing X, Y, and Z. It literally Heather blew my mind. to be around people who are more elevated, more successful, more wealthy, more sophisticated in areas that I hadn't been exposed to. And all of a sudden it cracked my world open.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And I thought, oh my God, how could I have been so heads down over the last couple of months? I'm glad I got this thing to the finish line, but my perspective on things are too myopic. I am not seeing the big picture and I've got to figure out how to pull myself out and up and make time to invest in my future self instead of being so grinding on my current situation.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I think there's a must requirement to your future self, which is to carve out a certain amount of time per week, per month to only work on your future self. There is a lie that exists that says hustling harder gets you more money or hustling harder gets you more success.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And all I can say is once we're in that mode and believe me, you and I have both weighted tables and the way you made the most amount of money was not how many tables you had. It was how much quality relationship you had with each of your customers. And then they would whip out a 50 or whip out 100 and say, hey, thank you so much. I had the best time. Here's a tip. 100 bucks.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I'm like, yes, this is it. And I think just that is an example of what I mean. It's not grinding it out and just throwing people their food or getting people their to-dos or getting those emails, grinding it out.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
It is taking time every single week to speak to your future self by meeting with other people who are more successful and can do it differently than you do and look at the perspective on it. I absolutely think it's the best ROI you could have.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I think we have the solution. I believe we have created it. And I think if you are a seven figure or above female entrepreneur who is looking for a high vibe, ultra successful group of women that you can learn from virtually and in person, I really believe that Inner Fifth is the answer to how to find out who you could be as your future self by being around those entrepreneurs
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
who are actually not only sometimes in the same struggle that you're in, but have maybe overcome it and have a different perspective for you or who are just massively successful and you get to vibe off of how they've created and what they've done.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
So everyone knows that being around other successful people is literally the fastest way to up-level your game. So I would say to anyone listening who says, gosh, I'm not a seven-figure or above entrepreneur. I don't even know where to start. You need to find those people in your network who are the five most successful people that you know of.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And if that's a professor or if that's someone at church, you need to really go to them and say, may I shadow you? May I sit with you for a half hour a month and just pick your thoughts? Because I'm trying to up-level my game and I respect and look so fondly on what you've done that I wanna be like you. I promise you 99% of people will say yes to that.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
But Inner Fifth is that for successful female entrepreneurs. If you have a seven-figure or above business, we have created a highly curated, very selective, heart-led, transparent, vulnerable, safe space as a membership to come and spend your time both in person as well as virtually on a regular monthly basis. so that you can gain the perspective of these incredibly powerful women.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
I think we have over four and a half billion dollars of net worth, Heather, in this membership group. And this is all women who are salon owners, restaurant owners, lawyers, doctors, but they all own their practice and they are the founder of the business. So they know what it feels like to eat what they kill. They are making payroll. They are bringing in customers. They're doing it all.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
And it's a pretty powerful place to be.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
We need to almost exhaust ourselves from that indecision wrestling to make a decision to move on. And once I made the decision... I write it down and I'm like, good, bad or ugly, I'm going. And I go because I'd rather be 80% right than 100% wrong. And sitting in indecision is never going to lead you to a good outcome.
Creating Confidence with Heather Monahan
#493: DUMP the GRIND: Stop Hustling & START WINNING with Tracy Holland, Founder, Investor, Board Member, & Entrepreneur
For sure. And guys, the reality is there are only three ways to change and completely pull yourself out of habit and have a completely different perspective from one day to the next. And there are these three. And it's science-based, science-backed. Number one, reading. When you read and your brain reads something, your eyes move left to right on a page.