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Te-Ping Chen

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It is substantial. It's going to vary, of course, depending on where in the economy you're looking. But certainly you talk to any number of employers ranging from auto dealerships to manufacturers, and they're really struggling to hire folk and to find qualified folk. It's, of course, become even more of an issue as we have seen so many more baby boomers retiring.

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And we see the average age in a lot of these industries really having crept up a lot. And some serious questions over how many young workers are going in to replace them. And in some cases, it might look like, say, in a manufacturing sense, not being able to run a line because somebody's out sick. Or maybe someone's on vacation for a week and you stop production for a week.

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So the consequences can be really substantial. And the challenges to hiring are very real.

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And so they are targeting a really young workforce to replace them.

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What we've seen from a lot of employers in recent years is this feeling of, look, we can't find the talent we need out on the market. So we kind of have to grow our own. And what that looks like might be going into high schools to start recruiting, to try and create partnerships with local schools to see if they can get kids working part time, gain some exposure, all kinds of different strategies.

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But yes, absolutely. We are seeing more businesses try and turn in that direction as a hiring strategy.

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What we've seen from a lot of employers in recent years is this feeling of, look, we can't find the talent we need out on the market. So we kind of have to grow our own.

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And what is it about a younger workforce that they're seeing is beneficial?

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One thing that you'll hear a lot of employers emphasize is that today's trades jobs are not the same ones that they were 10 or 20 years ago. They are much more tech infused. They require a lot more fluency with computers, with programming. And so not only is there an imperative to recruit often from jobs,

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high schools or other kinds of labor pools that maybe they might not traditionally have hit given the overall worker shortage. But also it can be really advantageous to do so because they're ultimately looking for workers that have a high degree of comfort using tech. And that kind of facility is not always something you're going to get with older workers.

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And so for them, there is sort of a double appeal.

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And so what are some of these companies offering these prospective employees?

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It will range a lot depending on, of course, where in the United States you are, what kind of role we're talking about. Everything is local. But in some cases, the offers that are being made are really substantial. Here in Philadelphia, I spoke with one high school student a Catholic private high school that launched a welding program.

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And in recent years, their graduates have just seen incredible demand, job offers that at a minimum would pay $50,000 a year. And in some cases, quite a bit higher. I spoke to one student who is 17 years old, a junior, so not even a senior at this point, but he has already gotten an offer for after he graduates that would pay him $70,000 a year.

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Many of these companies are offering paid vacation, retirement. One of the benefits for people going into the trades, especially if you're looking at a union job, is there's just a degree of predictability, right?

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And especially in a time when there's a lot of uncertainty about AI and the job market more broadly, that's something that students have said is really appealing, the sense that they know what they're going to make. It's written down. It's very clearly contracted in many cases.

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And Teping, what do the students that you spoke to make of all this? Is it working?

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For the students that have been pursuing these paths, among some of them, just a feeling of incredulity. Like, this is incredible that we are being courted in this fashion, that we have these jobs that pay so well, and in many cases... amongst the students that I was speaking to, more than what their parents maybe would have made.

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When they talk to their college-bound peers, there's likewise the sense of, wow, that's pretty extraordinary. And in some cases, even a sense of, I wish I'd known.

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A real change in sentiment, it seems. Teping, thank you so much for bringing us this story. Thank you.