Simon Sinek

I think that's what it kind of, like, used to be. So I still had that image, but then it got big.

I think that's what it kind of, like, used to be. So I still had that image, but then it got big.

I think B2B marketers keep making this mistake. They're chasing volume instead of quality. And when you try to be seen by more people instead of the right people, all you're doing is making noise, but that noise rarely shifts the needle, and it's often quite expensive. And I know, as there was a time in my career where I kept making this mistake, that many of you will be making it too.

I think B2B marketers keep making this mistake. They're chasing volume instead of quality. And when you try to be seen by more people instead of the right people, all you're doing is making noise, but that noise rarely shifts the needle, and it's often quite expensive. And I know, as there was a time in my career where I kept making this mistake, that many of you will be making it too.

Eventually, I started posting ads on our show sponsor's platform, LinkedIn, and that's when things started to change. I put that change down to a few critical things. One of them being that LinkedIn was then, and still is today, the platform where decision makers go to not only to think and learn, but also to buy.

Eventually, I started posting ads on our show sponsor's platform, LinkedIn, and that's when things started to change. I put that change down to a few critical things. One of them being that LinkedIn was then, and still is today, the platform where decision makers go to not only to think and learn, but also to buy.

And when you market your business there, you're putting it right in front of people who actually have the power to say yes. And you can target them by job title, industry, and company size. It's simply a sharper way to spend your marketing budget. And if you haven't tried it... How about this? Give LinkedIn ads a try and I'm going to give you $100 ad credit to get you started.

And when you market your business there, you're putting it right in front of people who actually have the power to say yes. And you can target them by job title, industry, and company size. It's simply a sharper way to spend your marketing budget. And if you haven't tried it... How about this? Give LinkedIn ads a try and I'm going to give you $100 ad credit to get you started.

If you visit linkedin.com slash diary, you can claim that right now. That's linkedin.com slash diary. Is it hard now to find love? Because there's lots of stats that say we're having less sex, we're lonelier than ever before. Interestingly, this is maybe an adjacent point, but I was looking at Bumble share price. I love the founder of Bumble. The CEO is a really, really good friend of mine.

If you visit linkedin.com slash diary, you can claim that right now. That's linkedin.com slash diary. Is it hard now to find love? Because there's lots of stats that say we're having less sex, we're lonelier than ever before. Interestingly, this is maybe an adjacent point, but I was looking at Bumble share price. I love the founder of Bumble. The CEO is a really, really good friend of mine.

I think she's amazing. Whitney? Whitney, yeah. I think she is amazing. Has she come on? She has. And I know her and she's a wonderful human being. But when I was looking at the Bumble share price, it painted a really interesting picture because then you overlay that with some of these other dating apps. And you see, I mean, this is the... Well, she's had to come back.

I think she's amazing. Whitney? Whitney, yeah. I think she is amazing. Has she come on? She has. And I know her and she's a wonderful human being. But when I was looking at the Bumble share price, it painted a really interesting picture because then you overlay that with some of these other dating apps. And you see, I mean, this is the... Well, she's had to come back.

She's just come back in yet to turn the company around. And actually, interestingly, I saw her do an interview, which is one of these ones here. And in the interview, she says she's going to revamp Bumble to make it not about finding love with others, but falling in love with yourself.

She's just come back in yet to turn the company around. And actually, interestingly, I saw her do an interview, which is one of these ones here. And in the interview, she says she's going to revamp Bumble to make it not about finding love with others, but falling in love with yourself.

And there's also going to be this dating marketplace, but her first objective is going to be get people to love themselves through coaching and all these kinds of things on the app and then find a partner. Sure, yes. I mean, I agree with that.

And there's also going to be this dating marketplace, but her first objective is going to be get people to love themselves through coaching and all these kinds of things on the app and then find a partner. Sure, yes. I mean, I agree with that.

As you said that, I thought, do you know what? That's so interesting because that kind of means that friction... creates freedom in that regard, if you know what I'm saying. So the friction of not being able to go home and tap away on my computer all night meant that I had a certain level of freedom because I had to kind of wait for things, right?

As you said that, I thought, do you know what? That's so interesting because that kind of means that friction... creates freedom in that regard, if you know what I'm saying. So the friction of not being able to go home and tap away on my computer all night meant that I had a certain level of freedom because I had to kind of wait for things, right?

So in the same context with AI coming along, now I can build software throughout the weekend, whether the agency's working or not. Now I can build anything I want at any time using the phone in my pocket. The friction has come down again. And therefore the pressure to do it now, because I can do it now, goes up.

So in the same context with AI coming along, now I can build software throughout the weekend, whether the agency's working or not. Now I can build anything I want at any time using the phone in my pocket. The friction has come down again. And therefore the pressure to do it now, because I can do it now, goes up.