Simon Sinek

So finding your why is process of discovery.

And you go backwards and you look for patterns of when you are at your natural best and

And you will discover that when you're at your natural best, when you're in flow, where everything's going fine, you will find that these patterns exist, and you can connect those dots, and that's your why.

There are many ways to do it.

I wrote a book called Find Your Why six years after I came out with Start With Why.

That was the biggest complaint when I first came out with Start With Why.

People were like, got it, got it, amazing, how do I do it?

So six years later, I came out with Find Your Why, which is just a workbook.

You know, we have all kinds of tools to help people.

But I can tell you right now how to do it.

It's a fun little exercise called the Friends Exercise.

Okay.

And what you do is you find a best friend.

You cannot do this with...

A spouse, a sibling, a parent, or a child.

Those relationships are too close.

You do it with a best friend.

The kind of person who you could call three o'clock in the morning.

You know they'll be there for you and vice versa.

You'll be there for them.