Simon Sinek

And we forget the reason why we set out on the journey in the first place.

To go back to our previous analogy, it's like we're staring at the gas tank.

You should look down at the gas tank now and then, but you shouldn't be looking at the gas tank more than you're looking at the front windshield.

So that starts to happen.

I said it before.

Success is often the bigger challenge because the pressures increase, the obsession with money increases, the obsession with power increases, the obsession with fame increases.

All of those things start to happen.

It's a very Joseph Campbell journey where you become seduced.

It's such a good question.

And knowing your why actually helps you understand how these things work better.

So people who advocate for climate change talk obsessively about how it's manmade.

And people who are climate change doubters talk obsessively about, nope, just cycles.

We've had these things come and go before.

Well-intentioned scientists, unfortunately, focused on what, right?

So they keep telling us about temperature, which is a result, right?

And originally they called it global warming.

Terribly bad marketing.

Terribly bad messaging.

Global warming?

This is the coldest winter we've ever had, you idiots.