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Simon Sinek

👤 Person
2969 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Sure.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Because they're not starting with what.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

That's a what mentality.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

I've got to prove to you how great I am.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

they speak in lofty terms like, well, you know, at the core, I'm an optimist and you know, my life is an adventure to find ways that I can inspire people to do the things that inspire them.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

And I've been really lucky.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

I've earned a job as senior vice president at this company, which right now is doing pretty well.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

So the stuff can be in there, but it's not where they start.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Your question is very pointed.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

You said ultimate goal.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

As an ultimate goal, why does absolutely trump money?

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

You have to think of it like, why do we have companies?

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

The purpose of company is not to make money.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Money is fuel.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

You got to think of a company like a car, right?

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

You don't buy a car simply so you can buy gas.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

That's not the purpose.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

You don't start a company simply to make money.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Money makes the company go.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Gas makes the car go.