Sandra Matz

Facebook in 2015 was actually accused of predicting whether teenagers on their platform were struggling from anxiety, depression, low self-esteem, and then they were selling them out to advertisers. So this is like someone at their most vulnerable state. Not only are they suffering from anxiety, they're also teenagers. They're still figuring out the identity.

Facebook in 2015 was actually accused of predicting whether teenagers on their platform were struggling from anxiety, depression, low self-esteem, and then they were selling them out to advertisers. So this is like someone at their most vulnerable state. Not only are they suffering from anxiety, they're also teenagers. They're still figuring out the identity.

Facebook in 2015 was actually accused of predicting whether teenagers on their platform were struggling from anxiety, depression, low self-esteem, and then they were selling them out to advertisers. So this is like someone at their most vulnerable state. Not only are they suffering from anxiety, they're also teenagers. They're still figuring out the identity.

So the moment that you tap into this vulnerability, the damage that you can do, I mean, it's very obvious.

So the moment that you tap into this vulnerability, the damage that you can do, I mean, it's very obvious.

So the moment that you tap into this vulnerability, the damage that you can do, I mean, it's very obvious.

Yeah, so like psychological targeting is in a way taking all of the digital traces that you leave. So that ranges from what you post on social media to you swiping your credit card to your smartphone, capturing all of these very intimate things like where you go based on GPS, like you making, taking calls, and then translating those footprints into meaningful psychological characteristics.

Yeah, so like psychological targeting is in a way taking all of the digital traces that you leave. So that ranges from what you post on social media to you swiping your credit card to your smartphone, capturing all of these very intimate things like where you go based on GPS, like you making, taking calls, and then translating those footprints into meaningful psychological characteristics.

Yeah, so like psychological targeting is in a way taking all of the digital traces that you leave. So that ranges from what you post on social media to you swiping your credit card to your smartphone, capturing all of these very intimate things like where you go based on GPS, like you making, taking calls, and then translating those footprints into meaningful psychological characteristics.

So anywhere from your personality, your values, your political ideology, sexual orientation. So really painting a picture of the person behind the data.

So anywhere from your personality, your values, your political ideology, sexual orientation. So really painting a picture of the person behind the data.

So anywhere from your personality, your values, your political ideology, sexual orientation. So really painting a picture of the person behind the data.

Exactly. It must go through a bank.

Exactly. It must go through a bank.

Exactly. It must go through a bank.

Yeah. And it's funny because Apple is one of these cases where they shut down the third party tracking, but they still collect all of the data. So at the end of the day, they benefit because now they're holding the monopoly on the data that they capture.

Yeah. And it's funny because Apple is one of these cases where they shut down the third party tracking, but they still collect all of the data. So at the end of the day, they benefit because now they're holding the monopoly on the data that they capture.

Yeah. And it's funny because Apple is one of these cases where they shut down the third party tracking, but they still collect all of the data. So at the end of the day, they benefit because now they're holding the monopoly on the data that they capture.

And also, it depends on what you turn off, right? You might be able to turn off the GPS. You still need to be connected to a cell tower. Otherwise, your phone doesn't work. The fact that you turn off GPS doesn't mean that you're not trackable.

And also, it depends on what you turn off, right? You might be able to turn off the GPS. You still need to be connected to a cell tower. Otherwise, your phone doesn't work. The fact that you turn off GPS doesn't mean that you're not trackable.