Ryan Pineda

Don't go broke trying to get rich. And so going broke is not just financially. It's like, bro, if you get a divorce, you lose your kids, you lose your health, you lose your faith. Like those are all ways you go broke. I mean, in life, if you just go broke in one area of life, it screws you. right? Like if your health sucks, I mean, dude, you're jacked.

Don't go broke trying to get rich. And so going broke is not just financially. It's like, bro, if you get a divorce, you lose your kids, you lose your health, you lose your faith. Like those are all ways you go broke. I mean, in life, if you just go broke in one area of life, it screws you. right? Like if your health sucks, I mean, dude, you're jacked.

Yeah. And so if all the eyeballs are leaving one thing, I've spent millions on TV and then, you know, all like, where are they going? You know, are they going to, you know, especially for your business, if they're going to social media and all of a sudden your guys are now doing these home like virtual reality with the glasses and you know, they're like, dude, a one's legit.

Yeah. And so if all the eyeballs are leaving one thing, I've spent millions on TV and then, you know, all like, where are they going? You know, are they going to, you know, especially for your business, if they're going to social media and all of a sudden your guys are now doing these home like virtual reality with the glasses and you know, they're like, dude, a one's legit.

I see how they treat people.

I see how they treat people.

It's not easy. I think it comes back to, that's what the book is about, Wealthy Way, right?

It's not easy. I think it comes back to, that's what the book is about, Wealthy Way, right?

Yeah, so I mean, it's like, don't go broke trying to get rich. And so going broke is not just financially. It's like, bro, if you get a divorce, you lose your kids, you lose your health, you lose your faith. Like those are all ways you go broke. I mean, in life, if you just go broke in one area of life, it screws you. right? Like if your health sucks, I mean, dude, you're jacked.

Yeah, so I mean, it's like, don't go broke trying to get rich. And so going broke is not just financially. It's like, bro, if you get a divorce, you lose your kids, you lose your health, you lose your faith. Like those are all ways you go broke. I mean, in life, if you just go broke in one area of life, it screws you. right? Like if your health sucks, I mean, dude, you're jacked.

Like if you get fat and out of shape and you go get diabetes and like, dude, it's going to screw up the rest of everything you do. If you got marriage problems, it's going to screw up the rest of your life and business. If you got problems with faith and you're not feeling purposeful and you feel void and empty, guess what? That affects everything. So for me, it's like, all right,

Like if you get fat and out of shape and you go get diabetes and like, dude, it's going to screw up the rest of everything you do. If you got marriage problems, it's going to screw up the rest of your life and business. If you got problems with faith and you're not feeling purposeful and you feel void and empty, guess what? That affects everything. So for me, it's like, all right,

If I know that a lot of things in business, so business is the only thing that can actually be delegated, right? We would agree that your health can't be delegated. I got to put in the work. Family, faith. Faith and family can't be delegated. You have to do it. Fitness can't be delegated. Finance. That can be delegated.

If I know that a lot of things in business, so business is the only thing that can actually be delegated, right? We would agree that your health can't be delegated. I got to put in the work. Family, faith. Faith and family can't be delegated. You have to do it. Fitness can't be delegated. Finance. That can be delegated.

It's your book. That can't be developed. Yeah. You have to do it. Right. So for the five, yet we spend all our time on the one that can be outsourced and invested in everything. It doesn't make sense.

It's your book. That can't be developed. Yeah. You have to do it. Right. So for the five, yet we spend all our time on the one that can be outsourced and invested in everything. It doesn't make sense.

You know what's funny about that? So part of Wealthy Way is I have an app that I made. Okay. And you can track three habits on the app that you check every day. Yes or no, I did them. So I do this every morning. Three habits. Right? And you can pick whatever habits you want, right? Hey, I want to read for 20 minutes a day. Hey, I want to pray every day.

You know what's funny about that? So part of Wealthy Way is I have an app that I made. Okay. And you can track three habits on the app that you check every day. Yes or no, I did them. So I do this every morning. Three habits. Right? And you can pick whatever habits you want, right? Hey, I want to read for 20 minutes a day. Hey, I want to pray every day.

Hey, I want to like... But one of my habits is to tell my wife I love her. Okay. So I look at it every morning. And like literally every morning, the moment I look at her, I'm like, I love you. Like I just send the text right now. Yeah. Right. She's sleeping, but I do it every morning and she wakes up to it. I would forget every day if I didn't have the reminder.

Hey, I want to like... But one of my habits is to tell my wife I love her. Okay. So I look at it every morning. And like literally every morning, the moment I look at her, I'm like, I love you. Like I just send the text right now. Yeah. Right. She's sleeping, but I do it every morning and she wakes up to it. I would forget every day if I didn't have the reminder.

So I tell her at least once a day that I'm aware of.

So I tell her at least once a day that I'm aware of.

But I know for sure once a day. And you know, what's funny is I took it off my habits. This is a good story about habits. So every year I've changed my habits, like what was important to me. So like right now, another habit is pray as a family, as an entire family. So we do that at night. And then my third habit is, did I practice golf? Cause I want to practice literally.

But I know for sure once a day. And you know, what's funny is I took it off my habits. This is a good story about habits. So every year I've changed my habits, like what was important to me. So like right now, another habit is pray as a family, as an entire family. So we do that at night. And then my third habit is, did I practice golf? Cause I want to practice literally.

I want to practice every day. So the first two seem really noble. And then the last one is like, yo, I just want to be a savage golfer. So one year I did it with like, Hey, you know, tell Mindy I love her the next year. I was like, Oh, well I've built that habit. I'm going to build three new habits. And so I've done cold shower or whatever, right?

I want to practice every day. So the first two seem really noble. And then the last one is like, yo, I just want to be a savage golfer. So one year I did it with like, Hey, you know, tell Mindy I love her the next year. I was like, Oh, well I've built that habit. I'm going to build three new habits. And so I've done cold shower or whatever, right?

Well, that year that I took it off, I stopped doing it. And one day she reminded me, this was months later, she goes, you used to send me these texts every morning that I'd wake up to saying how much you love me and stuff like that. Why don't you do that anymore? And I was just like, dang, dude. I am...

Well, that year that I took it off, I stopped doing it. And one day she reminded me, this was months later, she goes, you used to send me these texts every morning that I'd wake up to saying how much you love me and stuff like that. Why don't you do that anymore? And I was just like, dang, dude. I am...

You just forget how bad of a human am I that I can't even remember to do that if I'm not just reminded. That's interesting. But it's a good lesson that every human needs to be reminded of their task every day. Your sales team, your employees, you.

You just forget how bad of a human am I that I can't even remember to do that if I'm not just reminded. That's interesting. But it's a good lesson that every human needs to be reminded of their task every day. Your sales team, your employees, you.

I think, yeah, I've heard about those guys, too.

I think, yeah, I've heard about those guys, too.

Well, I think, too, even for you, like, to spend 30 minutes a day, right? I mean, that's so much money out of your time to go write letters. Yeah. And, like, clearly, you're saying it's worth it.

Well, I think, too, even for you, like, to spend 30 minutes a day, right? I mean, that's so much money out of your time to go write letters. Yeah. And, like, clearly, you're saying it's worth it.

Whatever.

Whatever.

What do you think about... Part of my thing, especially with Wealthy Way, is like... you know, my office is open nine to five on the weekdays. It's not open on the weekends. And so there's no expectation that people need to work on the weekends. They can, if they want, you know, for our business. Right.

What do you think about... Part of my thing, especially with Wealthy Way, is like... you know, my office is open nine to five on the weekdays. It's not open on the weekends. And so there's no expectation that people need to work on the weekends. They can, if they want, you know, for our business. Right.

I mean, you guys are installing garage doors, you know, all the time, but you know, part of that is I'm not expecting anyone to do something I'm not willing to do. Right. Right. That's one thing. But the second thing is like back to what you're saying that, Hey, if their personal life is good, And, you know, the family's good and everything else is good.

I mean, you guys are installing garage doors, you know, all the time, but you know, part of that is I'm not expecting anyone to do something I'm not willing to do. Right. Right. That's one thing. But the second thing is like back to what you're saying that, Hey, if their personal life is good, And, you know, the family's good and everything else is good.

Their work performance should probably be pretty good too. Right. Right. Because so many like sales guys, they're super emotional. And it's like, dude, if this person has a problem at home and you're wondering why, like, well, if you're wondering why they're not closing, odds are something's going on in their personal life. And that's why they're not closing. They didn't just forget how to close.

Their work performance should probably be pretty good too. Right. Right. Because so many like sales guys, they're super emotional. And it's like, dude, if this person has a problem at home and you're wondering why, like, well, if you're wondering why they're not closing, odds are something's going on in their personal life. And that's why they're not closing. They didn't just forget how to close.

It's always a record. Always a record day. The best 30 bucks spent.

It's always a record. Always a record day. The best 30 bucks spent.

Yeah. And I think it goes back to, Like for us, we're doing a couple of things. So, you know, we're taking a company trip to Cancun in a couple of weeks. So that's going to be fun. You know, a lot of our employees go to church together or they're in Bible studies together. And so... And part of it is not even with the attempt to make it better for the business. It's just, that's what we do.

Yeah. And I think it goes back to, Like for us, we're doing a couple of things. So, you know, we're taking a company trip to Cancun in a couple of weeks. So that's going to be fun. You know, a lot of our employees go to church together or they're in Bible studies together. And so... And part of it is not even with the attempt to make it better for the business. It's just, that's what we do.

Dude, I think you covered it, man. Love Jesus. I think that was the only thing not in the bio, but everything else is there, man. And you're based out of Vegas. What brought you to Vegas? Born and raised. Yeah. Born there, you know, went to high school. When I played baseball, I got to travel the world. So, you know, I've lived here in Phoenix when we were in spring training. I lived in Canada.

Dude, I think you covered it, man. Love Jesus. I think that was the only thing not in the bio, but everything else is there, man. And you're based out of Vegas. What brought you to Vegas? Born and raised. Yeah. Born there, you know, went to high school. When I played baseball, I got to travel the world. So, you know, I've lived here in Phoenix when we were in spring training. I lived in Canada.

That's what we want. That's the culture. That's why people want to work for us. They're attracted to that. They're already maybe doing something like that. And... I mean, if you can get everybody bought into the mission beyond just doing garage doors or flipping houses or whatever else, like the mission of, man, how do we really value everyone's life? Not just, you know, their job. Right.

That's what we want. That's the culture. That's why people want to work for us. They're attracted to that. They're already maybe doing something like that. And... I mean, if you can get everybody bought into the mission beyond just doing garage doors or flipping houses or whatever else, like the mission of, man, how do we really value everyone's life? Not just, you know, their job. Right.

It's like people will buy into that. And, you know, one thing I always tell people too, is like, you're going to pay with either the financial paycheck or the emotional paycheck. And it's like, People value both. It's not just people work because they're going to make so much money. They work because, man, what kind of fulfillment and purpose does this give me?

It's like people will buy into that. And, you know, one thing I always tell people too, is like, you're going to pay with either the financial paycheck or the emotional paycheck. And it's like, People value both. It's not just people work because they're going to make so much money. They work because, man, what kind of fulfillment and purpose does this give me?

And man, if you're not working on the emotional side, it's going to be hard to keep people.

And man, if you're not working on the emotional side, it's going to be hard to keep people.

How many weird jobs do you have? You're the chief inspiration guy, and then you have the dream officer.

How many weird jobs do you have? You're the chief inspiration guy, and then you have the dream officer.

Like if you get fat and out of shape and you go get diabetes and like, dude, it's going to screw up the rest of everything you do. If you got marriage problems, it's going to screw up the rest of your life and business. If you got problems with faith and you're not feeling purposeful and you feel void and empty, guess what? That affects everything.

Like if you get fat and out of shape and you go get diabetes and like, dude, it's going to screw up the rest of everything you do. If you got marriage problems, it's going to screw up the rest of your life and business. If you got problems with faith and you're not feeling purposeful and you feel void and empty, guess what? That affects everything.

Yeah, I mean, there's once again, different aspects of life, right? You named them faith, family, fitness, finance, all those things. So like the way that most people perceive wealth is financial. And for me, it's not, I mean, it's a piece. It's not the only piece, right? Like I want to have a great marriage. I want to have great faith. I want to be in great shape. I want to make a lot of money.

Yeah, I mean, there's once again, different aspects of life, right? You named them faith, family, fitness, finance, all those things. So like the way that most people perceive wealth is financial. And for me, it's not, I mean, it's a piece. It's not the only piece, right? Like I want to have a great marriage. I want to have great faith. I want to be in great shape. I want to make a lot of money.

Like I want to do all those things, right? Well-rounded. Yeah. Like I don't want to be deficient in any of them. And whenever I see people who are deficient and even just one of them, like you can tell, you just can. It's like, dude, I mean, you know, you go meet these rich guys who are out of shape and it's like, bro, like, This ain't it. I wouldn't trade places with you.

Like I want to do all those things, right? Well-rounded. Yeah. Like I don't want to be deficient in any of them. And whenever I see people who are deficient and even just one of them, like you can tell, you just can. It's like, dude, I mean, you know, you go meet these rich guys who are out of shape and it's like, bro, like, This ain't it. I wouldn't trade places with you.

I don't care that you got a hundred million more dollars. It doesn't matter to me. I wouldn't want that. So I think it's just this reshift in people's minds of like, well, like let's first prioritize what's the most important, like how much money do you actually need at the end of the day? Right.

I don't care that you got a hundred million more dollars. It doesn't matter to me. I wouldn't want that. So I think it's just this reshift in people's minds of like, well, like let's first prioritize what's the most important, like how much money do you actually need at the end of the day? Right.

I've lived in Dallas. I've lived in the Northeast. So, you know, I've kind of lived everywhere. And after experiencing it all, It's kind of like nothing like home. So I like Vegas.

I've lived in Dallas. I've lived in the Northeast. So, you know, I've kind of lived everywhere. And after experiencing it all, It's kind of like nothing like home. So I like Vegas.

And you know, not for you, you're going to keep doing you, but like for the normal person, like, yo, like what's the number?

And you know, not for you, you're going to keep doing you, but like for the normal person, like, yo, like what's the number?

Well, the normal everyday person I think is probably could live a great life in most places for like 20 grand a month, right?

Well, the normal everyday person I think is probably could live a great life in most places for like 20 grand a month, right?

If you're just talking about reoccurring income, yeah. Yeah, for sure. Like if you bring it in 20 grand a month, you can pretty much have most decent things in life, right? 50 grand a month. I mean, it's hard to spend 50 grand a month like and truly live that way. So you start to like reverse engineer it and you're like, okay, well, How do I make 20 grand a month? Right.

If you're just talking about reoccurring income, yeah. Yeah, for sure. Like if you bring it in 20 grand a month, you can pretty much have most decent things in life, right? 50 grand a month. I mean, it's hard to spend 50 grand a month like and truly live that way. So you start to like reverse engineer it and you're like, okay, well, How do I make 20 grand a month? Right.

How can I make it actively first? Okay. Then from there, how do I start making it passively?

How can I make it actively first? Okay. Then from there, how do I start making it passively?

And it's like, you just reverse engineer that. So like people don't even know what their number is. They just keep going. And then it's like, okay, cool. You hit the number. You don't have to stop making money. That's not the whole point. It's just like, okay. Are there other priorities now that you would rather have? Would you rather trade instead of growing to make 50 into 100?

And it's like, you just reverse engineer that. So like people don't even know what their number is. They just keep going. And then it's like, okay, cool. You hit the number. You don't have to stop making money. That's not the whole point. It's just like, okay. Are there other priorities now that you would rather have? Would you rather trade instead of growing to make 50 into 100?

Would you rather now start spending more time with your family? Would you rather start taking Fridays off to golf? Would you rather start vacationing more? Because now you have options. And I think everyone's default thing is because we're always working so hard as entrepreneurs is, oh, grow. We got to keep making more money.

Would you rather now start spending more time with your family? Would you rather start taking Fridays off to golf? Would you rather start vacationing more? Because now you have options. And I think everyone's default thing is because we're always working so hard as entrepreneurs is, oh, grow. We got to keep making more money.

But it's like, for me, that's not my default thing of like, let's spend every hour optimizing my time to make money. It's, all right, let's spend every hour doing the things that I feel like I'm supposed to do in my life.

But it's like, for me, that's not my default thing of like, let's spend every hour optimizing my time to make money. It's, all right, let's spend every hour doing the things that I feel like I'm supposed to do in my life.

Well, and the truth is, too, the reason we work on finance first is because you do need it for most of the other things to even work, right? Like, you got to pay rent or have a mortgage or whatever, right?

Well, and the truth is, too, the reason we work on finance first is because you do need it for most of the other things to even work, right? Like, you got to pay rent or have a mortgage or whatever, right?

You got to make money.

You got to make money.

We can't do anything, right? So like money definitely is a huge piece of it. But it's like, you know, most entrepreneurs, they don't adapt as they grow. They just kind of like, like Dan Martell brought it up even with you. He's like, why don't you have a chef? This doesn't make sense. And it's like, well, this is how I've always done it. This is what got me to this point.

We can't do anything, right? So like money definitely is a huge piece of it. But it's like, you know, most entrepreneurs, they don't adapt as they grow. They just kind of like, like Dan Martell brought it up even with you. He's like, why don't you have a chef? This doesn't make sense. And it's like, well, this is how I've always done it. This is what got me to this point.

And he's like, well, you want to get to the next point. This is what it is.

And he's like, well, you want to get to the next point. This is what it is.

I love it.

I love it.

Probably all the same reasons you like Phoenix, right? I mean, it's great for business. You know, I like the weather. I like the desert. Yeah. It's convenient, you know, flights, lots to do, lots of great food, no income tax. The affordability is good. People are always in Vegas. So for business, like podcast events, like nobody has a problem coming to Vegas. It's super good for that.

Probably all the same reasons you like Phoenix, right? I mean, it's great for business. You know, I like the weather. I like the desert. Yeah. It's convenient, you know, flights, lots to do, lots of great food, no income tax. The affordability is good. People are always in Vegas. So for business, like podcast events, like nobody has a problem coming to Vegas. It's super good for that.

Yeah. Yeah. I have a saying too. It's kind of a bad saying, but it's true. It's like, assume everyone is stupid. Like, yeah, it's true. I don't mean it in a derogatory way, but if you do that with your marketing, you'll always keep it simple. You always make sure they know the main point of what you're making.

Yeah. Yeah. I have a saying too. It's kind of a bad saying, but it's true. It's like, assume everyone is stupid. Like, yeah, it's true. I don't mean it in a derogatory way, but if you do that with your marketing, you'll always keep it simple. You always make sure they know the main point of what you're making.

And then when you're doing it with employees or anyone else, you're just not letting anything be assumed that like they would understand what you know. It's like, no dude, like let's explain this from the ground level. Yeah. This is the shirt you wear this, like, this is how you would talk to a fifth grader, but it's, you have to do it.

And then when you're doing it with employees or anyone else, you're just not letting anything be assumed that like they would understand what you know. It's like, no dude, like let's explain this from the ground level. Yeah. This is the shirt you wear this, like, this is how you would talk to a fifth grader, but it's, you have to do it.

And the same thing with your kids, like you would never assume they know that because you just know they don't. You know, I was talking to the leader of our nonprofit with wealthy kingdom. And I was telling Justin this on, on the way here on the flight, but you know, we were just talking about budgets and he's like,

And the same thing with your kids, like you would never assume they know that because you just know they don't. You know, I was talking to the leader of our nonprofit with wealthy kingdom. And I was telling Justin this on, on the way here on the flight, but you know, we were just talking about budgets and he's like,

yeah, like I just didn't realize how much money we have to raise to do the things we want to do. I'm like, where did you think this thing was getting funded from? Like, how did you think we were throwing these events and like hiring these people and doing like, where else is the money coming from? And he's like, yeah, I just never knew.

yeah, like I just didn't realize how much money we have to raise to do the things we want to do. I'm like, where did you think this thing was getting funded from? Like, how did you think we were throwing these events and like hiring these people and doing like, where else is the money coming from? And he's like, yeah, I just never knew.

I'm like, well, yeah, because I've been funding it the whole time. But we need to replace what I do. And, you know, we need to get millions of dollars in donations to really hit all of our goals. Yeah. Right. And we can't just rely on me to be the guy like other people. We got to get other people to buy in because it only goes so far if it's just me. He's like, yeah, like it makes sense now.

I'm like, well, yeah, because I've been funding it the whole time. But we need to replace what I do. And, you know, we need to get millions of dollars in donations to really hit all of our goals. Yeah. Right. And we can't just rely on me to be the guy like other people. We got to get other people to buy in because it only goes so far if it's just me. He's like, yeah, like it makes sense now.

But it just shocked me that I'm like, dude, you haven't raised any money. Do you even think like where your salary came from? Yeah. And how it's happening?

But it just shocked me that I'm like, dude, you haven't raised any money. Do you even think like where your salary came from? Yeah. And how it's happening?

Yeah, I literally was yelling at our sales team yesterday because I just I randomly went and looked at all their CRMs. Right. And I'm like, so tell me, what do you think is the most important, you know, smart view you have or pipeline? I got five different answers. And I'm like, why do you guys all have these custom views that mean nothing?

Yeah, I literally was yelling at our sales team yesterday because I just I randomly went and looked at all their CRMs. Right. And I'm like, so tell me, what do you think is the most important, you know, smart view you have or pipeline? I got five different answers. And I'm like, why do you guys all have these custom views that mean nothing?

I think next year, obviously everything's localized market wise, but overall I think it's going to be better than this year. I don't think it's going to be crazy. Like I wouldn't call it great in terms of like, if I think of great, I'm thinking like 2020, 2021, early 22 where things were like crazy.

I think next year, obviously everything's localized market wise, but overall I think it's going to be better than this year. I don't think it's going to be crazy. Like I wouldn't call it great in terms of like, if I think of great, I'm thinking like 2020, 2021, early 22 where things were like crazy.

Like, well, I thought this would be a good way to prospect leads. I'm like, we give you the leads. You're not even prospecting. There's new leads coming in every day. And we just start going through it all. And their notifications are all different on their phones and their tasks. Everything is different. And I'm just like, so none of you guys can tell me what's the highest priority lead.

Like, well, I thought this would be a good way to prospect leads. I'm like, we give you the leads. You're not even prospecting. There's new leads coming in every day. And we just start going through it all. And their notifications are all different on their phones and their tasks. Everything is different. And I'm just like, so none of you guys can tell me what's the highest priority lead.

Nobody can tell me how they look at their leads in day-to-day. And I go, all right, here's what we're going to do. I'm gonna explain what views I want everyone to have, and we're gonna child lock them. You can't even create a view anymore. You can't even create, these are what you're gonna work out of, because clearly you guys just don't even know.

Nobody can tell me how they look at their leads in day-to-day. And I go, all right, here's what we're going to do. I'm gonna explain what views I want everyone to have, and we're gonna child lock them. You can't even create a view anymore. You can't even create, these are what you're gonna work out of, because clearly you guys just don't even know.

And it was like, this seems common sense, but it's not to most people. So to me, the most important lead you can get is right now somebody that you're assigned to, it's your lead, that sends you a text. Like right now, they want to talk to you right this second. Like, let's hit those people. They're texting you right now a question or they're ready. They want to buy. That's my first lead.

And it was like, this seems common sense, but it's not to most people. So to me, the most important lead you can get is right now somebody that you're assigned to, it's your lead, that sends you a text. Like right now, they want to talk to you right this second. Like, let's hit those people. They're texting you right now a question or they're ready. They want to buy. That's my first lead.

My second would be, okay, people that, you know, you're working, you're following up with, whatever the case is. Or actually, I take that back. That would be the third. The second is your brand new leads that just came in that day. Like, let's hit the leads as they come in, right? Right.

My second would be, okay, people that, you know, you're working, you're following up with, whatever the case is. Or actually, I take that back. That would be the third. The second is your brand new leads that just came in that day. Like, let's hit the leads as they come in, right? Right.

So, you know, you got people that have text you, you got new leads that you haven't made contact with, but they've been assigned to you. Then you got your follow-ups. Then you have, you know, we call it for grabs, just like anyone can hit these leads. You know, that's pretty streamlined of how it should go down. Nobody had that. We have people hitting up for grabs first.

So, you know, you got people that have text you, you got new leads that you haven't made contact with, but they've been assigned to you. Then you got your follow-ups. Then you have, you know, we call it for grabs, just like anyone can hit these leads. You know, that's pretty streamlined of how it should go down. Nobody had that. We have people hitting up for grabs first.

It's like, oh, well, you know, I figured like I come in for the day. I'd go hit, you know, some leads, try and get some new. I'm like, but dude, you have new leads sitting there that have been assigned to you.

It's like, oh, well, you know, I figured like I come in for the day. I'd go hit, you know, some leads, try and get some new. I'm like, but dude, you have new leads sitting there that have been assigned to you.

Right. So I don't see that, but I see definitely better.

Right. So I don't see that, but I see definitely better.

That makes sense. Yep.

That makes sense. Yep.

Yeah. 10 car garage, you're going to be a huge job.

Yeah. 10 car garage, you're going to be a huge job.

Yeah.

Yeah.

Yeah. As far as the influencer stuff goes, you got to actually do something worthwhile for people to listen to you. So... Like most people haven't done anything yet to, you know, like, why would I listen to you? Like, what's your track record? What have you done? Right. So I think people are trying to like jump the cart before the horse on that front.

Yeah. As far as the influencer stuff goes, you got to actually do something worthwhile for people to listen to you. So... Like most people haven't done anything yet to, you know, like, why would I listen to you? Like, what's your track record? What have you done? Right. So I think people are trying to like jump the cart before the horse on that front.

So for me, it's like, I had flipped hundreds and hundreds of homes before I ever got on social media. And it was like, all right, I'm gonna start talking about the thing I actually know about. And that's what I'm gonna talk about. And then as time went on, I talked about other things and this and that. And it's just like, I can only talk to what I actually know. And even with my team,

So for me, it's like, I had flipped hundreds and hundreds of homes before I ever got on social media. And it was like, all right, I'm gonna start talking about the thing I actually know about. And that's what I'm gonna talk about. And then as time went on, I talked about other things and this and that. And it's just like, I can only talk to what I actually know. And even with my team,

They're like, man, how do we grow your following more? What's the next thing? And I'm like, honestly, the next thing is just getting better at business. There's no other way around it. There's a certain amount of people who will listen to me based on my current success.

They're like, man, how do we grow your following more? What's the next thing? And I'm like, honestly, the next thing is just getting better at business. There's no other way around it. There's a certain amount of people who will listen to me based on my current success.

But to get to the next level requires me to have... I'm not going to all of a sudden just talk about smarter things because I just theorize them out of thin air. I got to actually go cut my teeth doing the next thing. So anyways, they got to get better at first. right? Especially if they're going to be like in business influencers, which I would assume we're talking about.

But to get to the next level requires me to have... I'm not going to all of a sudden just talk about smarter things because I just theorize them out of thin air. I got to actually go cut my teeth doing the next thing. So anyways, they got to get better at first. right? Especially if they're going to be like in business influencers, which I would assume we're talking about.

And then the second part is like, I guess what thing to do, whether it's e-com or wholesale or any of these things, there's lots of different like side hustles and things that people are doing online. There's always going to be things that are trending at the time. Every time I've ever done a trend, it always burned me.

And then the second part is like, I guess what thing to do, whether it's e-com or wholesale or any of these things, there's lots of different like side hustles and things that people are doing online. There's always going to be things that are trending at the time. Every time I've ever done a trend, it always burned me.

So I wouldn't go for trendy things that don't like real estate's been around forever.

So I wouldn't go for trendy things that don't like real estate's been around forever.

It's going to be interesting to see how people play out because I see it only playing out one of two ways. One is people move and work remote. You can go move to the Midwest and it's cheap, right? Right. The second option is, man, technology kind of changes the game. And you would know more about this than anyone with all your guys' businesses. But it's like...

It's going to be interesting to see how people play out because I see it only playing out one of two ways. One is people move and work remote. You can go move to the Midwest and it's cheap, right? Right. The second option is, man, technology kind of changes the game. And you would know more about this than anyone with all your guys' businesses. But it's like...

garage doors and service businesses have been around forever you know like do things that have longevity yeah and not fidget spinners yeah like don't get me wrong you can make a bunch of money like but it's like what do you do after that it's quick yeah in and out so is there any books that have blown your mind and completely changed the way that you thought about business life relationships and

garage doors and service businesses have been around forever you know like do things that have longevity yeah and not fidget spinners yeah like don't get me wrong you can make a bunch of money like but it's like what do you do after that it's quick yeah in and out so is there any books that have blown your mind and completely changed the way that you thought about business life relationships and

I mean, obviously, as a Christian, the Bible. One book I've been reading a lot lately is called Driven by Eternity.

I mean, obviously, as a Christian, the Bible. One book I've been reading a lot lately is called Driven by Eternity.

It's by a guy named John Bevere.

It's by a guy named John Bevere.

Yep, Driven by Eternity. So that's a really good faith-based book. As far as, let's just say, business books go... Man, I was just with Jeremy Miner, who you know, and he was telling the statistic about books. He was like, yeah, after a week, you retain 19% of the book. And then after 30 days, you retain 2% of the book. That's just how books are. And then he made this analogy of...

Yep, Driven by Eternity. So that's a really good faith-based book. As far as, let's just say, business books go... Man, I was just with Jeremy Miner, who you know, and he was telling the statistic about books. He was like, yeah, after a week, you retain 19% of the book. And then after 30 days, you retain 2% of the book. That's just how books are. And then he made this analogy of...

You know, if you listen to a song, you can recite every, every, you know, line in the song. Right. I was like, that is interesting. Cause yeah, when I think about all the books I've read, I've read hundreds of books. I can't like recall too many of them really in depth, but I remember, oh, they were good. Or at that point in my life, they were really impactful for where I was, what stage.

You know, if you listen to a song, you can recite every, every, you know, line in the song. Right. I was like, that is interesting. Cause yeah, when I think about all the books I've read, I've read hundreds of books. I can't like recall too many of them really in depth, but I remember, oh, they were good. Or at that point in my life, they were really impactful for where I was, what stage.

But you had mentioned a book that I think is actually very underrated that I give to a lot of people. 10x is easier than 2x. And kind of your thought process with that reminded me of that of like, well, if we get to 20k or, you know, yeah, 20k average ticket and we get to this and that, you know, that gets us to 100 billion. And it's like, that is the thought process that that book is teaching.

But you had mentioned a book that I think is actually very underrated that I give to a lot of people. 10x is easier than 2x. And kind of your thought process with that reminded me of that of like, well, if we get to 20k or, you know, yeah, 20k average ticket and we get to this and that, you know, that gets us to 100 billion. And it's like, that is the thought process that that book is teaching.

And it's like, yo, if you want to, like, it's actually easier for you to go think that way than it is to be like, oh, how do we get from 500 million to 700 million?

And it's like, yo, if you want to, like, it's actually easier for you to go think that way than it is to be like, oh, how do we get from 500 million to 700 million?

why do you want to be so huge? What's your goal? Like what's the motivation? Just be able to just, I don't know.

why do you want to be so huge? What's your goal? Like what's the motivation? Just be able to just, I don't know.

I think at some point they find a more efficient way to build homes, a way to do it way cheaper. You know, Phoenix, it's not like there's a lack of land in Phoenix, right? You can just keep building on the outskirts and keep expanding. So I think somebody is going to start as time goes on, figure out 3D printing or whatever.

I think at some point they find a more efficient way to build homes, a way to do it way cheaper. You know, Phoenix, it's not like there's a lack of land in Phoenix, right? You can just keep building on the outskirts and keep expanding. So I think somebody is going to start as time goes on, figure out 3D printing or whatever.

Yeah. Yeah. I want to win. Yeah. I want to go off. You want to be number one.

Yeah. Yeah. I want to win. Yeah. I want to go off. You want to be number one.

It's going to be tough. You can't even swing the club anymore.

It's going to be tough. You can't even swing the club anymore.

You might be able to putt.

You might be able to putt.

Well, that's why I was asking how big do you want to be because there's just different goals for everything. For me, I do want lower body fat for sure, but I would rather – I don't want to be – I love golf. I can't be massive. I don't know.

Well, that's why I was asking how big do you want to be because there's just different goals for everything. For me, I do want lower body fat for sure, but I would rather – I don't want to be – I love golf. I can't be massive. I don't know.

They can follow me on social media, Ryan Pineda everywhere. For those who are interested in real estate, then go to wealthyinvestor.com and we can help them out.

They can follow me on social media, Ryan Pineda everywhere. For those who are interested in real estate, then go to wealthyinvestor.com and we can help them out.

Yeah. Everybody here is in home service and everything else. I would just say, man, everything we talked about today with building your business, at least have the goal in mind of what you're trying to get to. Reverse engineer it. Reverse engineer it. And then once you hit it, don't be afraid to now change whatever it is you're going to do. Don't just keep doing the same thing.

Yeah. Everybody here is in home service and everything else. I would just say, man, everything we talked about today with building your business, at least have the goal in mind of what you're trying to get to. Reverse engineer it. Reverse engineer it. And then once you hit it, don't be afraid to now change whatever it is you're going to do. Don't just keep doing the same thing.

habits and things because your life changes. You have kids, you get married, you hit the goal of the money that you're trying to make. It doesn't mean you're a failure because now it's just like, oh, well, I keep making more money. That's not always the default option.

habits and things because your life changes. You have kids, you get married, you hit the goal of the money that you're trying to make. It doesn't mean you're a failure because now it's just like, oh, well, I keep making more money. That's not always the default option.

For me, I look at, as far as money goes, I do want to grow in how I make money every year, but I'm looking at it more so in how do I increase what Dan was talking about, my hourly rate. If I can just make my hourly rate so much more valuable, If I can work half the time and make the same, that's a win. If I could work the same amount of time but make double, that's also a win.

For me, I look at, as far as money goes, I do want to grow in how I make money every year, but I'm looking at it more so in how do I increase what Dan was talking about, my hourly rate. If I can just make my hourly rate so much more valuable, If I can work half the time and make the same, that's a win. If I could work the same amount of time but make double, that's also a win.

But it's the option to do either.

But it's the option to do either.

I actually agree with you. So yeah, I hate on people all the time who are like, dude, made a little bit of money. I want a rental. I'm like, no, reinvest your money back into you. Like learn. First, you're the best investment. The second best investment is your business. Then real estate and the passive thing, whatever else you want to invest in. So don't buy a rental, invest in your business.

I actually agree with you. So yeah, I hate on people all the time who are like, dude, made a little bit of money. I want a rental. I'm like, no, reinvest your money back into you. Like learn. First, you're the best investment. The second best investment is your business. Then real estate and the passive thing, whatever else you want to invest in. So don't buy a rental, invest in your business.

Absolutely.

Absolutely.

You know what I'm talking about? That kind of do the cement. I think that that's the only way it starts to go down.

You know what I'm talking about? That kind of do the cement. I think that that's the only way it starts to go down.

Yeah, and what would end up happening is all these, you know, right? I mean, like, the city is built. So all those properties that are already done the way they are, they're going to retain their value, right? But then there's going to be all these houses on the outskirts that are new, cheap, different kinds of builds. And I think that that's how they solve it.

Yeah, and what would end up happening is all these, you know, right? I mean, like, the city is built. So all those properties that are already done the way they are, they're going to retain their value, right? But then there's going to be all these houses on the outskirts that are new, cheap, different kinds of builds. And I think that that's how they solve it.

And Martel, we were talking about.

And Martel, we were talking about.

Oh man, this is a good question. Let me add, before I answer that, about something you just said about, you know, you spoke at my event, Ed has spoken at my event. I've had a lot of these guys. One thing people probably don't know about you that I would know because I've had everyone is that you're bigger as far as business and everything goes than almost all of these guys.

Oh man, this is a good question. Let me add, before I answer that, about something you just said about, you know, you spoke at my event, Ed has spoken at my event. I've had a lot of these guys. One thing people probably don't know about you that I would know because I've had everyone is that you're bigger as far as business and everything goes than almost all of these guys.

And, you know, they may have the social media following everything else, but as far as business and acumen and everything goes, you've done way more than pretty much everyone. And that actually was apparent to me at the last WealthCon you spoke at because you had no ego about how your speaking slot was.

And, you know, they may have the social media following everything else, but as far as business and acumen and everything goes, you've done way more than pretty much everyone. And that actually was apparent to me at the last WealthCon you spoke at because you had no ego about how your speaking slot was.

So there are a lot of guys who have extreme ego with when they speak, how many minutes they speak, their topic, who they're speaking before and after. Like, dude, you deal with kind of like a lot of divas, right? Yeah. We were running late on time because one guy was going way over, if you remember.

So there are a lot of guys who have extreme ego with when they speak, how many minutes they speak, their topic, who they're speaking before and after. Like, dude, you deal with kind of like a lot of divas, right? Yeah. We were running late on time because one guy was going way over, if you remember.

Yeah, and we were like, no, that ain't happening, right? And you were speaking next, right? And this guy hasn't done anything you've done or anything else. And you were like, hey, you know what? I'll just speak for like 15. It's all good. You're like, I don't care. Yeah.

Yeah, and we were like, no, that ain't happening, right? And you were speaking next, right? And this guy hasn't done anything you've done or anything else. And you were like, hey, you know what? I'll just speak for like 15. It's all good. You're like, I don't care. Yeah.

And you know, you're over here running a, you know, multi nine figure business and you're coming out to speak just for this event. And you're still like, Hey, whatever's best for the event. I'll cut my time short. It's all good. Very few people do that. Like very few.

And you know, you're over here running a, you know, multi nine figure business and you're coming out to speak just for this event. And you're still like, Hey, whatever's best for the event. I'll cut my time short. It's all good. Very few people do that. Like very few.

And so I just want people to know that like that type of stuff that I see behind the scenes, like always reminds me why someone is so successful. Cause whenever I get the guys who are like ego driven, I'm like, this guy doesn't get it.

And so I just want people to know that like that type of stuff that I see behind the scenes, like always reminds me why someone is so successful. Cause whenever I get the guys who are like ego driven, I'm like, this guy doesn't get it.

John Maxwell, right?

John Maxwell, right?

He was, so like speaking to speakers, he was in my office a month ago and he was doing a workshop and he talked about that law. I'd never heard him talk about it. I'd heard of the idea, but I never heard it, you know, law of the lid. And yeah, he was just talking about that. Like, man, dude, people are only going to go to the level that you are as a leader.

He was, so like speaking to speakers, he was in my office a month ago and he was doing a workshop and he talked about that law. I'd never heard him talk about it. I'd heard of the idea, but I never heard it, you know, law of the lid. And yeah, he was just talking about that. Like, man, dude, people are only going to go to the level that you are as a leader.

You know, you ain't going to attract somebody better than you. Why would they work for you? Yeah. And it's like, well, how do you get better? You just get mentors. You go see what everyone else is doing. And that was one reason I brought all these guys with me. I'm like, bro, we got to see what Tommy's doing. How did he build this thing that he's built? And what does it look like?

You know, you ain't going to attract somebody better than you. Why would they work for you? Yeah. And it's like, well, how do you get better? You just get mentors. You go see what everyone else is doing. And that was one reason I brought all these guys with me. I'm like, bro, we got to see what Tommy's doing. How did he build this thing that he's built? And what does it look like?

That's why I'm always asking questions. I'm like, so why are those people there? What's their benefit? Why are you doing it? I want to know all these things. So yeah, I love it.

That's why I'm always asking questions. I'm like, so why are those people there? What's their benefit? Why are you doing it? I want to know all these things. So yeah, I love it.

So, you know, I've had like all these guys on my podcast and at my events. And same thing. It's the same way we all, you know, you and I have connected. I mean, you've been on the show. You've been at the events. Now I'm here at your shop. Like... if you treat people right, they're in turn going to want to do more with you. Right.

So, you know, I've had like all these guys on my podcast and at my events. And same thing. It's the same way we all, you know, you and I have connected. I mean, you've been on the show. You've been at the events. Now I'm here at your shop. Like... if you treat people right, they're in turn going to want to do more with you. Right.

You know, that's literally what you said with the, why those people are there, right? Show them a good time, man. If they want to use stuff, great. If not, they still had a great experience. They're going to tell people about us. Right. And that's what we've always done with the podcast, with the events, with everything else. And again,

You know, that's literally what you said with the, why those people are there, right? Show them a good time, man. If they want to use stuff, great. If not, they still had a great experience. They're going to tell people about us. Right. And that's what we've always done with the podcast, with the events, with everything else. And again,

Even with John, it came from a guy, Michael Francis, who's a big mob guy. And he spoke at one of my events, great Christian dude. And he was like, hey, my friend John Maxwell needs a place to hold his event. I think your office would be great for it. And I was like, okay, like, let's do it. I ain't going to charge him anything. Let's roll. And he's like, great.

Even with John, it came from a guy, Michael Francis, who's a big mob guy. And he spoke at one of my events, great Christian dude. And he was like, hey, my friend John Maxwell needs a place to hold his event. I think your office would be great for it. And I was like, okay, like, let's do it. I ain't going to charge him anything. Let's roll. And he's like, great.

So, you know, we opened up the office for them on a Saturday. John came, I got to meet him, talk to him. I spoke at the event too, helped him out and it was great. So, you know, and whatever door that leads to, it leads to, you know, I never met John before. So it's a first impression.

So, you know, we opened up the office for them on a Saturday. John came, I got to meet him, talk to him. I spoke at the event too, helped him out and it was great. So, you know, and whatever door that leads to, it leads to, you know, I never met John before. So it's a first impression.

Where's my referral fee?

Where's my referral fee?

Yeah. I don't even do affiliates. Like, I just am like.

Yeah. I don't even do affiliates. Like, I just am like.

Yeah. Dude, we got some dope gear. We got the Make America Wealthier. I thought you did. Oh, yeah. My my pants. Yeah. My suit and pants. Yeah. Yeah. Well, that's not even affiliate. They came to me and they're like, bro, like I was already a fan of their clothes. And they're like, well, what if we did a line for you? I was like, I'm down. What does it look like?

Yeah. Dude, we got some dope gear. We got the Make America Wealthier. I thought you did. Oh, yeah. My my pants. Yeah. My suit and pants. Yeah. Yeah. Well, that's not even affiliate. They came to me and they're like, bro, like I was already a fan of their clothes. And they're like, well, what if we did a line for you? I was like, I'm down. What does it look like?

And they're like, well, we'll pump the ads. We'll get you all your custom line, all this stuff. And I was like, I don't even care. Like, I don't even need to make money on it. Let's do it. And so, yeah, I haven't even ever made money on that. For me, it's just about, I love the product. I still wear it and it's free advertising for me.

And they're like, well, we'll pump the ads. We'll get you all your custom line, all this stuff. And I was like, I don't even care. Like, I don't even need to make money on it. Let's do it. And so, yeah, I haven't even ever made money on that. For me, it's just about, I love the product. I still wear it and it's free advertising for me.

Like you just said, like I didn't put two and two together when you said that you've seen those ads, but there you go. And I didn't pay for them.

Like you just said, like I didn't put two and two together when you said that you've seen those ads, but there you go. And I didn't pay for them.

Yeah. I think there is ways you can incorporate content into what you do that would really scale it.

Yeah. I think there is ways you can incorporate content into what you do that would really scale it.

Yeah. Yeah. I think you absolutely could. My guy right now has glasses on their Ray-Bans. Yeah. So that'd be an easy one for them to do. Right. That's just right off the bat. But, uh, no, I just think that attention is the most valuable currency there is right now because it's really the only limited currency. It's like, when you think about attention overall, it's like,

Yeah. Yeah. I think you absolutely could. My guy right now has glasses on their Ray-Bans. Yeah. So that'd be an easy one for them to do. Right. That's just right off the bat. But, uh, no, I just think that attention is the most valuable currency there is right now because it's really the only limited currency. It's like, when you think about attention overall, it's like,

Okay, we know there's unlimited money, right? They're just gonna keep printing. With attention, there's only so many humans, we all have 24 hours, it's capped. And when you actually think about discretionary attention, that's not really changing with people. Because if we all work, just call it nine to five, right? The average human has about four hours of discretionary time per day.

Okay, we know there's unlimited money, right? They're just gonna keep printing. With attention, there's only so many humans, we all have 24 hours, it's capped. And when you actually think about discretionary attention, that's not really changing with people. Because if we all work, just call it nine to five, right? The average human has about four hours of discretionary time per day.

That's remained pretty fixed. And so what are they doing with it? Well, it's literally competing for everything. Books, podcasts, Netflix, social media, YouTube. Working out, everything. Everything. It's discretionary. So... The competition for those four hours is growing more and more fierce as time goes on and it's getting more expensive.

That's remained pretty fixed. And so what are they doing with it? Well, it's literally competing for everything. Books, podcasts, Netflix, social media, YouTube. Working out, everything. Everything. It's discretionary. So... The competition for those four hours is growing more and more fierce as time goes on and it's getting more expensive.

That's why marketing, I mean, dude, you know, marketing and ads, they're going to just keep going up. They're not getting any cheaper.

That's why marketing, I mean, dude, you know, marketing and ads, they're going to just keep going up. They're not getting any cheaper.