Rose Shocker

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

He had so many hot takes. And I feel like this episode is going to be so great for the boots on the ground marketers. I feel like they're going to be rejoicing when they listen to it. Because having just this expectation of volume over your head and no clear through line is no clear data, just produce, produce, produce is a recipe for burnout and high turnover.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

135.594

I feel like everything he was saying is just things people need to hear right now. Not only is customer experience embedded into every stage of the customer journey, but marketing's a huge part of customer experience. And as someone who's worked in marketing, I've never thought of it that way.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

1492.15

Can I ask a question about that?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

1493.691

Wouldn't you say with like a lot like high volume content marketing gives you more of an opportunity to illustrate your brand's personality and your values kind of broadly? Like, is that?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

1506.233

Sure. I mean, I mean, you're getting more that you're competing with all these other companies that are just I mean, you are throwing spaghetti at the wall and seeing what sticks. But there's so much out there all the time. So I could see the argument for what we need to we need to compete and have some edge and illustrate what are our values, what our personality is.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

1604.824

Do you think it's easy for legacy brands to have that kind of operating model? Like a startup might need to lean a little bit more heavily on broader content marketing that maybe doesn't have as clear of a through line just to stay relevant?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

239.834

You mentioned doing some research on Cisco and you found some cool things. Tell me about that.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

253.008

80%.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

2967.34

That's awesome. Is there an example of a question or a pain point that you would ask somebody in an interview? Like, you know, how do you feel about this? Or do you give them like a customer pain point and ask them to kind of illustrate it for you?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

3156.131

Do you find that that is commonly throwing people off? What? Is it often that it's throwing a candidate off, kind of, and they come in kind of needing to unlearn some more action-oriented mindset?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

3221.92

Would you say that's one of the biggest challenges in your role? Like having to help people unlearn things?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

3236.148

It's innate.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

4966.594

I have a question just surrounding collaboration and leadership with remote work. Have you seen – because in my head, remote work is like very humanistic. It feels empathetic because you're giving people their own space, their own flexibility, autonomy, and trust through remote work. But then it also – it sets this – It's giving a separation between you and your team.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

4993.92

Everything is digital and everything's already very digital in our lives. So have you seen it hinder empathy just internally or collaboration or is it the opposite?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5239.077

Especially if we got someone narrating. Yeah.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5243.049

We're going to do a fun little lightning round game. It's called Relevant or Ridiculous. And I'm asking both of you guys. So you can both answer. I'm going to give you a trend, a tool, a topic that's going to kind of be all over the place. And you can just say what comes to your brain first. OK. OK. Mascot marketing. Think Duolingo.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5273.031

Not relevant.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5274.652

Okay. Chat GBT. Relevant.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5296.425

LinkedIn thought leadership.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5373.746

Yeah.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5375.367

Okay.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5377.068

100% remote work. 100% remote work. Relevant. Agentic AI assistance. Agentic AI assistance. SMS marketing or SMS CX. SMS marketing or SMS CX.

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5411.21

I keep getting, Tom, come out to vote. I get them all addressed to my dad. I'm being called Phillip in my inbox all the time. I'm like, are you giving my number out?

Experts of Experience

This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

5434.292

My dad is just setting me up for it. Emoji use in enterprise comms. Emoji use in enterprise comms. Relevant. It's not on here, but I'm going to ask a similar question. Gen Z slang in enterprise comms for marketing.