Rolf

We had a campaign against Mattel, the maker of Barbie. What did Barbie do? Barbie was being manufactured in China and Indonesia, and in Indonesia, the box was being wrapped with illegal rainforest destruction. We did a fiber analysis on the paper, and there was actual rainforest fiber in there that wasn't supposed to be there.

We had a campaign against Mattel, the maker of Barbie. What did Barbie do? Barbie was being manufactured in China and Indonesia, and in Indonesia, the box was being wrapped with illegal rainforest destruction. We did a fiber analysis on the paper, and there was actual rainforest fiber in there that wasn't supposed to be there.

We had a campaign against Mattel, the maker of Barbie. What did Barbie do? Barbie was being manufactured in China and Indonesia, and in Indonesia, the box was being wrapped with illegal rainforest destruction. We did a fiber analysis on the paper, and there was actual rainforest fiber in there that wasn't supposed to be there.

We tested the boxes. There are people with microscopes who can look at fiber and tell if it's mixed tropical hardwood, which means they just raised the rainforest down, put it into a blender and made paper out of it and destroyed it forever. And this was something that was largely illegal as well. So yeah, we reached out to them. They didn't really have anything to say. Things escalated.

We tested the boxes. There are people with microscopes who can look at fiber and tell if it's mixed tropical hardwood, which means they just raised the rainforest down, put it into a blender and made paper out of it and destroyed it forever. And this was something that was largely illegal as well. So yeah, we reached out to them. They didn't really have anything to say. Things escalated.

We tested the boxes. There are people with microscopes who can look at fiber and tell if it's mixed tropical hardwood, which means they just raised the rainforest down, put it into a blender and made paper out of it and destroyed it forever. And this was something that was largely illegal as well. So yeah, we reached out to them. They didn't really have anything to say. Things escalated.

And so, yeah, we had like a 2,500 square foot banner on their headquarters in El Segundo near the LA airport.

And so, yeah, we had like a 2,500 square foot banner on their headquarters in El Segundo near the LA airport.

And so, yeah, we had like a 2,500 square foot banner on their headquarters in El Segundo near the LA airport.

Well, Ken was breaking up with Barbie because of her rainforest destruction. And Barbie was driving around in a pink bulldozer downstairs, obstinate. She wasn't going to change her ways.

Well, Ken was breaking up with Barbie because of her rainforest destruction. And Barbie was driving around in a pink bulldozer downstairs, obstinate. She wasn't going to change her ways.

Well, Ken was breaking up with Barbie because of her rainforest destruction. And Barbie was driving around in a pink bulldozer downstairs, obstinate. She wasn't going to change her ways.

Yeah, it was a little mini bulldozer. We painted it pink. My idea was I didn't have enough money to buy a bulldozer. I just made the pitch. I'm like, look, we can buy a bulldozer and then we can sell it later. Like, it's just a cash flow issue. Just give me enough money to buy one of these little bulldozers. Later, we tried to sell it.

Yeah, it was a little mini bulldozer. We painted it pink. My idea was I didn't have enough money to buy a bulldozer. I just made the pitch. I'm like, look, we can buy a bulldozer and then we can sell it later. Like, it's just a cash flow issue. Just give me enough money to buy one of these little bulldozers. Later, we tried to sell it.

Yeah, it was a little mini bulldozer. We painted it pink. My idea was I didn't have enough money to buy a bulldozer. I just made the pitch. I'm like, look, we can buy a bulldozer and then we can sell it later. Like, it's just a cash flow issue. Just give me enough money to buy one of these little bulldozers. Later, we tried to sell it.

And my associate was on the phone with someone who wanted to buy it. And she's like, oh, one last thing. We painted it. And the fellow said, that's fine. It's not pink or something, is it? And she had to break the news to him that it was, in fact, Barbie pink.

And my associate was on the phone with someone who wanted to buy it. And she's like, oh, one last thing. We painted it. And the fellow said, that's fine. It's not pink or something, is it? And she had to break the news to him that it was, in fact, Barbie pink.

And my associate was on the phone with someone who wanted to buy it. And she's like, oh, one last thing. We painted it. And the fellow said, that's fine. It's not pink or something, is it? And she had to break the news to him that it was, in fact, Barbie pink.

They did. And then Hasbro called up right away because we'd sent them a letter and they hadn't responded. They're like, hey, we want to talk to you. I'm like, that's good because you were next. And Disney and Lego did as well.

They did. And then Hasbro called up right away because we'd sent them a letter and they hadn't responded. They're like, hey, we want to talk to you. I'm like, that's good because you were next. And Disney and Lego did as well.