Rob Grazioli

And our poor decision-making put that at risk for the people that we hired and told we could help support them and their lives. That was easily the biggest mistake I've made to date, where you essentially put people's livelihoods at risk. It was terrifying. To fix that, we didn't pay ourselves. We invested in a beans and rice diet. We had just launched Density.

And our poor decision-making put that at risk for the people that we hired and told we could help support them and their lives. That was easily the biggest mistake I've made to date, where you essentially put people's livelihoods at risk. It was terrifying. To fix that, we didn't pay ourselves. We invested in a beans and rice diet. We had just launched Density.

And our poor decision-making put that at risk for the people that we hired and told we could help support them and their lives. That was easily the biggest mistake I've made to date, where you essentially put people's livelihoods at risk. It was terrifying. To fix that, we didn't pay ourselves. We invested in a beans and rice diet. We had just launched Density.

So we were running the services business and also paying for salaries that were working on what would become our future focus and not wanting to stop that, but simply not having the money to really support either.

So we were running the services business and also paying for salaries that were working on what would become our future focus and not wanting to stop that, but simply not having the money to really support either.

So we were running the services business and also paying for salaries that were working on what would become our future focus and not wanting to stop that, but simply not having the money to really support either.

The most amazing thing happened in that one of our business partners called everyone into a room and had this incredible moment of clarity, but he called us into a room and outlined basically like a three-step plan to reinvest in the clients that we had. We had to think about restructuring our team and ultimately split our team, divide it part density,

The most amazing thing happened in that one of our business partners called everyone into a room and had this incredible moment of clarity, but he called us into a room and outlined basically like a three-step plan to reinvest in the clients that we had. We had to think about restructuring our team and ultimately split our team, divide it part density,

The most amazing thing happened in that one of our business partners called everyone into a room and had this incredible moment of clarity, but he called us into a room and outlined basically like a three-step plan to reinvest in the clients that we had. We had to think about restructuring our team and ultimately split our team, divide it part density,

part the agency was called rounded at the time that was our first company rounded and claw our way back into profitability we took on debt we basically ran up a an amex bill that we had to pay off over time it was a super challenging period but it just took laying out all the different aspects of our business on the board and making decisions to try to change our future for the better and we did it it was cool but it really sucked and it was a huge mistake

part the agency was called rounded at the time that was our first company rounded and claw our way back into profitability we took on debt we basically ran up a an amex bill that we had to pay off over time it was a super challenging period but it just took laying out all the different aspects of our business on the board and making decisions to try to change our future for the better and we did it it was cool but it really sucked and it was a huge mistake

part the agency was called rounded at the time that was our first company rounded and claw our way back into profitability we took on debt we basically ran up a an amex bill that we had to pay off over time it was a super challenging period but it just took laying out all the different aspects of our business on the board and making decisions to try to change our future for the better and we did it it was cool but it really sucked and it was a huge mistake

And it's one that I will never make again. And I'll never take for granted the responsibility that I have to the people that I hire.

And it's one that I will never make again. And I'll never take for granted the responsibility that I have to the people that I hire.

And it's one that I will never make again. And I'll never take for granted the responsibility that I have to the people that I hire.

This is something I think more about now than when we first started at this and when I really try to ask myself why I'm doing this and why we're doing this. I think the way we build things and the types of companies that we build can be better. And I think the incentive structures aren't necessarily lined up to promote better businesses and better practices around building things.

This is something I think more about now than when we first started at this and when I really try to ask myself why I'm doing this and why we're doing this. I think the way we build things and the types of companies that we build can be better. And I think the incentive structures aren't necessarily lined up to promote better businesses and better practices around building things.

This is something I think more about now than when we first started at this and when I really try to ask myself why I'm doing this and why we're doing this. I think the way we build things and the types of companies that we build can be better. And I think the incentive structures aren't necessarily lined up to promote better businesses and better practices around building things.

And it's really, it sounds, it is super abstract, like what does better really look like? But I think going back to my big mistake, like better to me is just more responsible. And we've been part of this too. We raised a bunch of money.

And it's really, it sounds, it is super abstract, like what does better really look like? But I think going back to my big mistake, like better to me is just more responsible. And we've been part of this too. We raised a bunch of money.