Rick Caccia

other career, my main career, primary career. And for the past two years, those calls all seem to be some version of a mid-stage couple hundred employee private company that had stalled. And every time I'd talk to the entrepreneur, founder, CEO, they needed to restart marketing. They were usually technical guys who didn't really take marketing seriously.

other career, my main career, primary career. And for the past two years, those calls all seem to be some version of a mid-stage couple hundred employee private company that had stalled. And every time I'd talk to the entrepreneur, founder, CEO, they needed to restart marketing. They were usually technical guys who didn't really take marketing seriously.

They couldn't figure out why sales was struggling, why they didn't have pipeline, and why things had flatlined. Some signs pop up when this is happening. You get an entrepreneur CEO who thinks like the marketing people only make T-shirts or it's all about PR or the sales guys. They're just coin operated guys. They don't know anything. That's not how it works.

They couldn't figure out why sales was struggling, why they didn't have pipeline, and why things had flatlined. Some signs pop up when this is happening. You get an entrepreneur CEO who thinks like the marketing people only make T-shirts or it's all about PR or the sales guys. They're just coin operated guys. They don't know anything. That's not how it works.

They couldn't figure out why sales was struggling, why they didn't have pipeline, and why things had flatlined. Some signs pop up when this is happening. You get an entrepreneur CEO who thinks like the marketing people only make T-shirts or it's all about PR or the sales guys. They're just coin operated guys. They don't know anything. That's not how it works.

So I would say my advice if I were sitting on that plane would be if you've come up through the development side and you are fortunate to get funding and you have a hot technical company. Take sales and marketing as seriously as you take development. And all of it can have metrics and can be managed in the same way you manage building code.

So I would say my advice if I were sitting on that plane would be if you've come up through the development side and you are fortunate to get funding and you have a hot technical company. Take sales and marketing as seriously as you take development. And all of it can have metrics and can be managed in the same way you manage building code.

So I would say my advice if I were sitting on that plane would be if you've come up through the development side and you are fortunate to get funding and you have a hot technical company. Take sales and marketing as seriously as you take development. And all of it can have metrics and can be managed in the same way you manage building code.

And if your sales and marketing leaders don't give you those metrics, then something's wrong and dig in there early.

And if your sales and marketing leaders don't give you those metrics, then something's wrong and dig in there early.

And if your sales and marketing leaders don't give you those metrics, then something's wrong and dig in there early.