Rick Caccia

You think of people, product, market, right? Do you have the right people? Things are going to change. Can the people adjust when things change? Are you in a big enough market that it's worth doing? And then are you building a product that is different enough that it's going to win?

You think of people, product, market, right? Do you have the right people? Things are going to change. Can the people adjust when things change? Are you in a big enough market that it's worth doing? And then are you building a product that is different enough that it's going to win?

You think of people, product, market, right? Do you have the right people? Things are going to change. Can the people adjust when things change? Are you in a big enough market that it's worth doing? And then are you building a product that is different enough that it's going to win?

From the people side, we really jump started with a set of engineers that our CTO, co-founder, had worked with previously. And that's usually how it goes, right? You can't start on day one with total strangers. It never goes that way. You always start with people you know. Our software combines AI analytics, security, and kind of high scales web services operations.

From the people side, we really jump started with a set of engineers that our CTO, co-founder, had worked with previously. And that's usually how it goes, right? You can't start on day one with total strangers. It never goes that way. You always start with people you know. Our software combines AI analytics, security, and kind of high scales web services operations.

From the people side, we really jump started with a set of engineers that our CTO, co-founder, had worked with previously. And that's usually how it goes, right? You can't start on day one with total strangers. It never goes that way. You always start with people you know. Our software combines AI analytics, security, and kind of high scales web services operations.

So we needed people with skills across all of those areas. So we looked at the team, we said, we need someone who has depth in AI or depth in security or depth in building sort of high volume web services. You're never going to find someone who has all three, but you're looking for someone who has depth in one and aptitude in learning the others.

So we needed people with skills across all of those areas. So we looked at the team, we said, we need someone who has depth in AI or depth in security or depth in building sort of high volume web services. You're never going to find someone who has all three, but you're looking for someone who has depth in one and aptitude in learning the others.

So we needed people with skills across all of those areas. So we looked at the team, we said, we need someone who has depth in AI or depth in security or depth in building sort of high volume web services. You're never going to find someone who has all three, but you're looking for someone who has depth in one and aptitude in learning the others.

The AI person may say, I'm going to build this new analytics engine, but I know it has to work at this level from the platform side or else I'll never get deployed. Second, we went remote from day one. And right now at about 25 people, it's manageable. It'll remain to be seen if that still works at 100 people, but it's working so far.

The AI person may say, I'm going to build this new analytics engine, but I know it has to work at this level from the platform side or else I'll never get deployed. Second, we went remote from day one. And right now at about 25 people, it's manageable. It'll remain to be seen if that still works at 100 people, but it's working so far.

The AI person may say, I'm going to build this new analytics engine, but I know it has to work at this level from the platform side or else I'll never get deployed. Second, we went remote from day one. And right now at about 25 people, it's manageable. It'll remain to be seen if that still works at 100 people, but it's working so far.

We have an amazing team in Cairo, actually in Egypt, that have worked together and worked with our CTO before. Super, super smart team. And they happen to work off cycle relative to our time zone here in the U.S. So we end up getting round the clock development as a company.

We have an amazing team in Cairo, actually in Egypt, that have worked together and worked with our CTO before. Super, super smart team. And they happen to work off cycle relative to our time zone here in the U.S. So we end up getting round the clock development as a company.

We have an amazing team in Cairo, actually in Egypt, that have worked together and worked with our CTO before. Super, super smart team. And they happen to work off cycle relative to our time zone here in the U.S. So we end up getting round the clock development as a company.

So those are the kind of things we looked for, like people with strong depth in one of three areas, aptitude and willingness to learn about the others, the other areas. And then we got lucky that it so happens that these teams are on different time zones so we can work 24 by 7.

So those are the kind of things we looked for, like people with strong depth in one of three areas, aptitude and willingness to learn about the others, the other areas. And then we got lucky that it so happens that these teams are on different time zones so we can work 24 by 7.

So those are the kind of things we looked for, like people with strong depth in one of three areas, aptitude and willingness to learn about the others, the other areas. And then we got lucky that it so happens that these teams are on different time zones so we can work 24 by 7.

We put a lot of effort early into go-to-market, how we structure sales, how we're going to do pricing, all the underlying marketing operations. Because what tends to happen a lot of times with these enterprise startups is you get a bunch of early traction, you bring on a bunch of sales reps, and then the thing hits a wall somewhere around $10 or $15 million of sales and about 150 employees.

We put a lot of effort early into go-to-market, how we structure sales, how we're going to do pricing, all the underlying marketing operations. Because what tends to happen a lot of times with these enterprise startups is you get a bunch of early traction, you bring on a bunch of sales reps, and then the thing hits a wall somewhere around $10 or $15 million of sales and about 150 employees.