Rich Arnold
Appearances
Vine: Six Seconds That Changed The World
2. Vine Street Confidential
It was kind of like a big thing in the office that everyone just sort of was discovering it at the same time. We were like passing around the phone and playing around with it.
Vine: Six Seconds That Changed The World
2. Vine Street Confidential
Design where, you know, you hold anywhere on the screen and it records. And then like when you let go, you're creating these cuts. It was very like unique and interesting at the time. To be totally frank, my immediate first thought was like, OK, I got to rip this off or something.
Vine: Six Seconds That Changed The World
2. Vine Street Confidential
You know, tech in general is much more of like a California thing. I think one of the things that makes Vine and other companies of that era kind of fun for me is that they represent like a pretty unique time in tech in New York where they were sort of the first tech companies in New York where like things were starting to take off.
Vine: Six Seconds That Changed The World
2. Vine Street Confidential
The money had started to arrive and they were like serious companies here, but like the grownups hadn't shown up yet. So it was like a very fun, creative time in the space in New York. And it was meaningfully different than the way tech was operating in California at the time.
Vine: Six Seconds That Changed The World
2. Vine Street Confidential
I mean, from a design perspective, the capture methodology was, I think, really interesting and smart. Like very simple, like no UI, like there's no record button. I mean, that's like, you know, that was not a thing anyone was doing. This is like the sort of simplicity of it. You know, you could delete segments, but you couldn't edit the length of them. You know, you had to just sort of like...
Vine: Six Seconds That Changed The World
2. Vine Street Confidential
You record and you get what you get and then you let go and then you record something else and you get what you get and sort of created this like DIY kind of aesthetic. You couldn't upload from your phone, which was also nice. It was forced to do it in camera. And so it was this sort of like democratizing way of creating content where it just feels like this moment that you're living in.