Phillip Godkin

What is it that you're going to do consistently? And then you just pick one thing and do it. And then when you go to add it, then add something else to it. Right. But yeah, the massive option was just doing something.

Yeah.

Just met with the guys, started realizing like, holy crap, this world of real estate investing, this is something I should have done 10 years ago. And of course, it's the next best time to plant a tree right now. And I just, I went to a, I went to a, yeah, right. I went to a real estate investment association meeting in Nashville.

So one of the deals I got was through a good friend of mine who's an attorney. But the deal would never have happened if I'd not had the conversation with him about this is what I'm doing and this is what I'm looking for. Right. These are the opportunities. These are the types of things that I'm willing to, you know, go do. Right. So.

I was talking to him one day and he was like, hey, bro, I got this. I think I got something you might be interested in. I'm like, well, what is it? What do you got? You know, he's like, well, I've got this property and there's folks that are getting evicted and it's got to get listed. And I'm like, whoa, whoa, wait, wait, wait. Don't list it. Let me. Let me see it. Let me get in there.

Let's have a conversation, but please don't list it yet. Let me have a crack at this. And so that's how that one came about. And the other one came about from calling foreclosure lists, which I get it. It's not a fun conversation. It's not a pleasant conversation. And this is, again, where all these verticals were like, oh my God, there's just so many of them. But You know what?

I was just willing to pick up the phone and call and have that conversation. And I look at it a lot like, hey, the worst thing I get out of this is practice.

But if I'm not doing it, I'm not learning anything, right?

And so you make the call and you go, okay, well, that one didn't work out. What, what did I learn from it? And what am I going to do differently? You pick up the phone again, call the next one, you know? All right. What did I learn? What did I do differently? And, you know, eventually you come across someone who's like, yeah, I can, I could use your help.

The room was filled with people, big players, guys that, you know, have been doing it 20, 30 years. and really just got my eyes peeled back to the world of real estate investing. I mean, the verticals were just mind-boggling, you know, from fix and flipping to rentals to multi-units to, like, I met the gentleman who is building the high-rise buildings in downtown Nashville, right?

Yeah. So actually, well, so the one deal, you know, it was a little bit, it fell in my lap, right? With my attorney friend, because we talk often enough, right? But I've made 117 calls for 10 conversations, right? So to hit that 10 conversations took me 117 calls.

And and then I got the one that should be wrapping up here on the 25th.

That came out of that 10. So when you think about it, OK, one out of 10 people and it turned into an opportunity. I'll take that every day.

And say, Jesus, do all you guys have the same list?

Yeah, it was absolutely invaluable to not only watch how you do the comps, you know, and just go through all those steps and see how your brains are going through the calculations and what you're looking at, you know, and all that. And then seeing you on the phone, listening to how you have those conversations. And then as you do, when you hang up, you're like, OK, what'd you learn?

Like, yeah, just amazing. And it was then I said, you know, that's it. I'm getting into real estate. I'm just going to look learn whatever I can learn, however I learn it, but I'm not stopping and I'm not giving up.

what's the takeaway?

And literally I would, you know, right. As hopefully good students do, we take notes and I look back and I'd read through those notes at the end of the day. And I'd like, and I just started, you know, in my head kind of thinking or thinking like I'm thinking like Justin Colby, you know, like, okay, what would Justin say? What would he say right here?

So, you know, here I am back in Milwaukee, working with you in your REI Live, you know, science of flipping was something, you know, that I saw and I looked at and, you know, just all that whole fix and flip. And in reality, Justin, I was like, I don't have the crews. I don't know that I want to manage the crews.

Absolutely. Absolutely. I didn't make one call. I had conversations. But they were all with people who were already doing it and within that space. They weren't prospects. They weren't opportunities. Yeah, absolutely. Totally. I mean, overwhelmed and paralyzed. Yeah, absolutely.

It was that conversation with you that basically gave the very specific direction of call five realtors, you know, on listings that are right there, out there on the MLS, you know, Zillow, Redfin, whatever. Right. But call a real property, a real realtor that's on a listing. That's older than 60 days, 90 days. Right. So you gave some very specific outlines to or filters to set five new ones.

And then the next day, you know, call five new ones. And then after, you know, I think for me, it was three weeks. I have my calling five old ones. Realtors, not old realtors, but previous contacts. Every three weeks I rotate back in because two weeks to me is a little too frequently. One month seems like a little too, you know, too far off because I mean, there's a lot of activity.

There's a lot of action. These realtors are hustling for their own self, you know, and surprisingly, they're hustling for us. crapload of real estate investors like us. I mean, their opportunity to sell a house a lot of times can be before it's even listed.

They got a half a dozen people that can call and go, bam, this baby's gone, right?

Yeah.

Well, I would for sure say join REI Live because you have five opportunities, one every day, to sit in front of people who have been doing it, experts, and learning from it. And don't waste that opportunity. And then... Find out what it is that you want to do for your strategy to go start to take action on. And you mentioned it before. You can't just do busy work. You can't just do stuff.

You know, I would ask myself, is this going to move the needle? Right. Your words. Is this going to move the needle? Is this going to get me where I want to go? Is this going to get me where I want to go? What I'm doing actually matters. Moving me in the direction of getting a deal. Right.

I don't know that I want the downtime carrying costs of when, you know, the crew doesn't show up. All these pitfalls. I mean, yeah, I get it. You make money when you solve people's problems and you're going to run into these pitfalls. But I just wasn't really willing to do it. But I had this attitude that I was not ever going to give up. In fact, I had a bracelet.

And so whatever, you know, wherever you're going to get the lists, you know, I'm I wasn't I don't have the budget to do pay per clicks and stuff like that. So to me, it was the real thing was just call an agent, call a listing, have a conversation.

just you know yeah but the thing is is i wouldn't have had any of that confidence and knowledge had i not sat on the calls on rei live and listened to how you do it and then once it was like i started going well if he can do it i can do it i mean you know right but it's like right i mean but that's how you should feel like i'm not saying any you know algebraic equation

Yeah. You know, you give us a script. Lots of people have scripts. Yours, to me, felt a lot more just kind of real, just kind of like chill. Some of the other scripts are like, oh, geez, come on, you know? Yeah. Can we just talk to each other like we're people? Probably. We all know that a deal is going to be made somewhere.

How does that happen? How does that look?

So it's definitely keeping the activity level and increasing it when I can, when I have the available time to do it. And time meaning during the workday hours, but I've called realtors after hours, you get their voicemail and I do leave a message. And part of it's because, you know, they got a call. I'm just going to take a pot shot at it. Maybe they call you back. Maybe they don't. I don't care.

But they're on my list. I'm going to call them the next day that I have working hours available that, you know, they should be answering the phone. That's another thing that blows my mind is how many realtors they don't answer their phone. Like, I mean, when my phone rings, I answer it and it's am and scan, whatever. It's like, OK, hang up. Yeah. What's that take? Three seconds out of your life?

I don't know. So in the world of realtors, it just blows my mind that they don't answer. And I get it. They might be busy. But are they really?

I mean, I'm not calling the big players. I'm calling... I mean, because I know my market and I know the names of the big players and, you know. So you see someone, I've never heard that realtor's name before. Whatever. That's fine. I don't care. I want a conversation.

I don't have it on right now, but it says never give up, you know. And so I would look at that every day. And, you know, we all have. You know, we all have our reasons. Right. And one of the big things is they're like, what's your what's your why? What's your why? What you know. Right. What is it that make you get up every day? Well, you know, I have my reasons.

Yeah, well, we all know that there's people that transition out of their W-2 into being full-time, into building their own business, real estate investing, whatever it might be. I mean, when I was a young kid, I started a business, but I started the business with some of my own money and some bank money, and it was retail.

All right, so different because you just open the doors and customers come to you. This is a lot different. You truly got to go hunting.

Yeah. Excellent. Thank you. Thanks for the time. Appreciate it. Good talking with you.

I have my whys, you know, and it's always family. And at least it should be right to provide a better a better life for your family. Right. Maybe provide something for your children. Yeah, if they buy into what you're doing and they want to get involved, maybe that idea works. But it's really just to provide a better life for my family.

Hey, Justin. Good to see you, my man.

I can tell you at any time, right? Just making it happen. But don't give up.

Absolutely. Yeah. Fair statement. For sure.

So really, all along, as I was just kind of looking at all of these opportunities out there in the Internet world and the, you know, YouTube education, et cetera, it was it was something that always kind of. Where is the coach? Right. Because I'm I personally am a coach. Right. And I work tight with my athletes. Right. I mean, we have our communication timeline.

So you're not just completely being bombarded by him. But, you know, right. Whether it's once a week. Texting, phone call, whatever. There's a schedule set up. But it's the coaching component that really made the difference. Because a lot of them are like, you know, you join our program and you join our community and we're going to teach you every step of the way. And it's like, not exactly.

What are you doing? But you don't get access to them. You get access through the community and the community is the Facebook page. A lot of times it almost felt like the blind leading the blind a little bit. Yeah, there were definitely seasoned people who had deals and could do deals, but

It wasn't their program, so they didn't have a huge vested interest in really, really helping you understand it, right? Right. And so then I saw you out there. I watched a bunch of your videos, all that kind of stuff, and signed up for Science of Flipping, right? Right. And then you reached out to me with this special offer.

Like, I'm going to take one person from the program, kind of bring them under my wing. So that was a huge opportunity for me. And maybe not everybody gets that. But when you go back to just what you offer in the Science of Flipping, just the library of everything and the daily calls that the Science of Flipping offers. And then...

Here we are with REI Live, and that is more of a bring a deal and we'll make the calls. We'll walk you through it. You're going to learn by example. You're going to listen to us. You're going to just see it all the way that you guys do it, right? And so that's invaluable to just, yeah, you got to carve out that opportunity.

time in the day to get on the call and sit in front of your computer with your video on and get into the conversation, right? But you got to commit to learning. And oftentimes, Justin, I would think to myself, we go to higher education, right? We go to some course to learn it. And we kind of blindly go into that course knowing that if we finish it, we're going to be set up for success, right?

Not necessarily. You get all the education you need, but you still got to execute when you graduate, right? You still got to go find that job. You still got to put in the time for your employer, et cetera, et cetera. And we're all so willing to do that, right?

Yeah. Yeah. Yeah. And so I would think back to that, like, OK, you know, I just blindly went to college. I mean, not blindly, but I went to college with a goal and an objective and just, you know, that's what you do. And you're going to come out on the other end and you're going to get a job and you're going to go to work. And it works. It works. It does. I mean, it works. So why not here?

Why can't it work here?

So it really, it all started for me in Nashville. I'm back in Milwaukee now, but I was in Nashville in 2022, 2023, first part of 23. And I answered a bandit sign. I just called the number and it turns out it was some wholesalers. Yep. Net worth realty. Anyway. Yeah.

Now, in all fairness, you are tied to that salary. So you have that obligation.

You're what we call unemployable.

Yeah. Interestingly, one of your pillars is take massive action. And I totally understand what that is. And I kind of had to define it in my own world because it wasn't like I don't have 10 hours a day, day in, day out to commit to it. But my massive action was committing every day to doing something.

So, right. I, you know, instead of missing a day and what's that massive action going to be, meaning what's the activity level, right. And that's one of the things that, you know, I think it might've, it might've taken me a few weeks of being in the program to really sink in was the, the, the call five new realtors and call five that you've, made contact with. Right. So what is it that, right.