Philip Moyer
Appearances
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
So what I'm seeing is that a lot of the stuff that's behind the firewall and behind the paywall is now getting video enabled and that it's going across every single division inside of an organization. And it actually dwarfs what I'll call kind of a lot of the content. We're going to see video show up in so many different ways and in so many different businesses.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Like people are starting to use video to be able to determine efficiencies like inside of quick service restaurants. They're starting to use video to be able to evaluate what's on a shelf and whether or not there's a stock out in the shelf. And so when I think about this, I don't think about it just in terms of like one segment of our organization.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I actually, you know, the beauty of Vimeo is that we're able to live inside and outside the firewall. And there's very, YouTube does not live inside of the firewall. Like we're able to hook in and sign a BAA, you know, like an agreement to do HIPAA for a doctor. YouTube's not going to do that.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then you think about all the interactions in the healthcare industry, you know, that actually can be video enabled. And so our upper bound to growth is, you know, I actually kind of feel like it's a larger opportunity than what YouTube is focused on right now.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I'm an underliner. I'm an underliner.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, I think there's a couple of dynamics that are happening right now. And this is what gets me so excited about this. It's one of the biggest things that brought me here is the barriers to video creation are dropping so dramatically, which leads to that like mass proliferation of video.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then the difficulty in being able to manage at that scale, like that's just foundation, like the market forces that are behind us. I always pause for a second. I always tell people, I'll be able to talk to you for a long time about artificial intelligence in a couple seconds, but let me talk to you about what's happening in video formats. You're 100% right.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Right now, mobile video, we're kind of in that era where mobile video is becoming much easier. People are becoming more comfortable. COVID really helped us get comfortable with dogs barking in the backgrounds and babies being inserted into frames. And basically, I'll just call it more casualness in video. Before, it was highly scripted, if you recall, highly scripted.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so culturally people are getting much more comfortable shooting video. The proliferation of tools has been extraordinary. Now we made some acquisitions of the past, you know, like Magisto was an example of this because we really felt that we had to make it easier and easier to be able to create video. Well, I have been thrilled with the proliferation of tools.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
We shot a video for our reframe conference. I shouldn't say shot a video. We actually like created a video using 16 AI tools. That didn't exist 18 months ago. And it was over $15 billion of venture capital had gone into creating those tools. That's just one small set of tools, but you're absolutely right. Is that you've got all these tools that are being created.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so we were thrilled about that, but simultaneously the format of video is also proliferating. And so you've got traditional like 10 68, you've got a 4k that's starting to become more commonplace. 8K is arriving. And when you do 8K, it's roughly about six times the size of a 4K. Well, 16K and 32K televisions are on the horizon right now.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You've got wide stream formats, you've got square formats, you know, for podcasting, you've got rectangular formats. And then, you know, we just recently released Apple Vision Pro support to be able to stream on Apple Vision Pro, which is 8K per eye, 36 frames per second. And so while simultaneously, while the tools are proliferating, the format types are also proliferating.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so your ability to be able to both accept video from any format, you know, in some cases you accept something that's an old, old format, you know, that you have to have improved or whether or not it's a super high quality, giant widescreen format that needs to be cut up for all the different areas that you're going to serve that video.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
What I would tell you is that it's becoming more complex on the creator about which tool to use when, and then how do I ensure that the right format gets served at the right moment? And so the two simultaneous things that are happening in our business are creative tools and formats are exponentially growing right now.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
They're exponentially growing the amount and a video that a creator has to deal with.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, it's really interesting. As you can imagine, I think square format is popping up a lot. We are seeing a lot of demand for 4K. 4K, you know, in live formats and in serving formats, I think people are, you know, people are starting to use demand that format more, which is obviously for us, we have to move more bits. We have to store more bits. We've got to, you know, transcode more bits.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so I would tell you, that's probably the thing that we're seeing spike the most in terms of like consumption, like the traditional mobile stuff is going to be there and it's going to be constant. I think it's kind of almost like growing at the speed of, you know, just I'll call them mobile phones basically.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
But like, I'm actually surprised about how many people are coming to us asking us for 4k.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
It may be the place that we sit in the industry. you know, as I mentioned at the top of our talk was that people have always come to us for quality, you know, and so it may just be that because we actually are, you know, we've been known for quality, we've been known for the quality of our transcoding, the quality of our stream, the quality of the serve that we do.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
It may just be that people are not finding that kind of support elsewhere and coming to us for it. But I would just say, I think that people are experimenting with those formats. I've been
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
pleasantly surprised with the sheer number of people that have come to us since we've launched the Apple vision pro and are coming to us with really interesting film projects to do 8k per eye, you know, stitching all the camera work together. So there's also some like really interesting stuff. And you'll see us talk a lot about this at South by Southwest about what we think.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I'm seeing some good excitement in those 8K formats as well, is all I'll say. But it might just be the position that we sit in the industry.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I don't know. When there's 16K for TVs out, I think people will be buying them.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I'll use the corollary of what's going on with token size inside of AI models, where everybody knows that the very first version of ChatGPT was maybe, I don't know, 100 million tokens, and then it popped over to a billion tokens, and will be up to a trillion tokens. The cost to be able to deliver all of that is going to come down over time.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
The cost of storage comes down, the cost of bandwidth comes down. And then even the innovations that are in the televisions, those costs are going to be coming down. When you think about the quality of the TVs we have now versus even just 10 years ago, it's like so discernibly different. And I think that as those costs come down, you know, somebody has to serve that content.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And, you know, our infrastructure, we have the infrastructure to be able to do it. And so some of us, we have to stay slightly ahead so that we are that place that's always viewed as quality. And so, yeah, I guess it has to be part of our DNA that we're always going to support those cutting-edge formats.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
There's a couple things. Anjali, she was supporting a lot of different businesses. I'll say as you went through COVID and as you went through kind of when video was hard, and I would say it wasn't as culturally ingrained as it is right now. I think she had to make a lot of decisions around the business.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
When I got here, a lot of people asked me this question, like, well, do we serve the consumer or do we serve the enterprise? Do we serve the filmmaker or do we serve the physician? When I really spent time down with who our customer was, I really had to get deep, deep, deep down inside and go, who really uses us? Show me the type of company.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Show me the names of the companies, the industries that we're in. you know, it was very clear to me that we serve the creator that is professional, somebody that is using video for their business, like professionally. It's not a hobby. It's actually like to get a job done.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, so being able to consensus around that creative pro, not trying to go and create a YouTube competitor or trying to create, you know, create a low cost, you know, tool for the hobbyist, but truly that we serve that professional creator and then being able to describe very succinctly
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, the fact that all of that comes together, that sometimes a professional creator wants to just be able to serve a single video. Sometimes they need to be able to manage thousands of videos. Sometimes they want to be able to go live. Sometimes they need a high quality. Sometimes they need help to be able to divide it, cut it up into rectangular or square formats.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I think one of the core things that I did when I got here was really obsess around the customer. Every meeting we start, we start by telling a customer story. I learned a lot of this. I would tell you between Google and Amazon, you know, Amazon is the, is, uh, I would say renowned for this, but we really tell the stories of who our creators are.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then really building the ability to be able to move quickly and listen to those enterprise requirements. You know, when you start a company and I, you know, I started at Microsoft in the very early days of Microsoft. It wasn't an enterprise company then, believe it or not. Amazon, you know, when I got there, there weren't a lot of financial services companies using the cloud.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I went through that transition and Google, I kind of, you know, it wasn't really known as like an enterprise grade cloud when I first got there.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so I've been through this transition and when you start, you know, when you start a product that is going to serve the enterprise, you know, what I always tell people is it's easier to get more complex, but it's really hard to get, be complex and get easier. And so we were starting from these roots as a kind of a consumer and filmmakers product.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And a lot of what I've focused on is really listening quickly, you know, to not just our individual customers, but like the entire spectrum and being able to say yes to those requirements. I also come with a tremendous amount of experience. As you can imagine, you could look at my background, it's years of enterprise experience. And so I also, I know what's required to be able to do HIPAA.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I understand what it is to be able to do GDPR. I understand compliance requirements. And so when we go into things like artificial intelligence, or we go into storage and distribution, like I have a lot of instincts around that. And so
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Spending the time to explain where we're going as a company to be able to serve both inside and outside the firewall, and then the requirements that we're going to have architecturally, and just explaining that to the organization and weaving together, hey, that filmmaker wants their content protected the same way that maybe the largest retailer in the world or that CEO wants their content protected.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And weaving those two messages together and building a product roadmap is going to serve both. I would tell you, I feel like probably the biggest thing that I've probably done since getting here is unify the vision into a single cohesive vision. And then the second thing is that really making sure that all of us are telling the stories.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Hey, did you know that this fertility clinic is using us in this way? Did you know that this school teacher is using us in this way? Did you know that this faith organization uses us in this way? Do you know that this, you know, the largest retailer uses us this way? Getting people to tell the stories internally, I think was an important.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
The last thing I'll tell you is that, you know, the company kind of like there was a little bit of a shine that came off the company after the IPO. And I think, um, given the company confidence and saying, let me tell you who's actually using us. I don't think that a lot of people really realized internally, even the broad array of customers.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And I put this in our shareholder letter where we have, you know, eight out of the top eight big box retailers, you know, we've got air, the top eight media companies that are using us internally. We've got, you know, huge numbers of insurance and financial services companies, companies that could use anybody. And they said, they're using us for a reason.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so getting some confidence back into the company that we actually are an incredibly valuable tool in a world of increasing complexity, I think has given the company a lot more confidence to be even bolder as we go forward.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, we had, in some cases, our technology organizations were incredibly siloed. How we did trust and safety, as an example. You know, in some cases, how we did data. In some cases, who owned what parts of engineering. They were actually broken up in a lot of ways. I think oftentimes our marketing organization had a mandate while the sales organization might have had another mandate.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
A lot of what I would tell you what was really important to me, like one of my first hires was the chief technology and product officer, you know, Bob Petrucelli. bringing an individual in that unifies product engineering and is able to have single-threaded leadership over top of parts of the business that are that important. They have to be working together well.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Some of the things that we're doing in trust and safety, we actually think we can turn around and expose that to our enterprise customers because it turns out they probably don't want things on their platform the same way that we don't want certain things on our platform. And so
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Getting that kind of like any internal function can become an external function and getting that kind of view that we all serve the customer in some way, shape or form super important inside of our, our product and technology organizations.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
One of the most important things I had to do as well, you know, our chief marketing officer that came in, you know, he has a really extensive experience in Charlie Ungersik in being able to both do marketing to individuals as well as to enterprise. We are going out and talking about how we can protect videos as well as serve videos as you know, as well as, um, provide AI to that entire audience.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so we had to get an individual that was able to, to oversee part same, both parts of the business.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I've also done some recent restructuring where we put an individual completely in charge of what we call our self-service business and to be able to move even faster in that part of the business and obsess on everything from the top of the funnel, all the way through, you know, when a subscriber comes in right down to what are we actually using in the product? And this is a big element as well.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And we'll tell you one of the other changes I didn't mention is that we're obsessing on use, like right down to the feature level where I look at those kind of reports on a weekly basis. Like how many people are using our edit feature? How many people are using our live feature? How many people applied permissions to a video? You know, did that increase week over week? What did we do?
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so that self-service leader is really now single threaded leader. And we just, you know, we had as well a single-threaded leader around our streaming business. And we really started seeing, you know, some of the results from that internally inside of the company. So giving single-threaded leadership, I will tell you, it is talked about a lot.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
But, oh, my God, it's beautiful to actually be able to call up somebody that owns the number, that owns the resources, that worries about it as much as you do, like every single day.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I was asked one time to give a talk on what it was like to work because, you know, at Microsoft, Amazon, and Google, you know, I got an opportunity to work directly with Gates and Vollmer, directly with Jassy, and then certainly with Thomas Curry and Sundar.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
One of the most important lessons I learned very early on, you know, at Microsoft was around having, like really establishing a strong single sentence vision for the entire company. about what we're trying to do in the future. And, you know, you wake up every single morning and I mean, I was there in the early days when the vision was a PC on every desktop in every home.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Now that was like extraordinary at the time. Now we have a PC in every pocket at this point, but we all knew that what we were trying to do was unlock information for the world by putting this powerful computing device in someone's hands. And so regardless of the divisions or otherwise, it all feathered into a common vision.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And it was a lot of what I had to do when I was, when I got here was I owed, you know, the company a strong agreement among everybody in the company of what we're trying to build. You know, are we trying to build the best live stream product? Are we trying to build the best marketing platform? Are we trying to build just a product for filmmakers?
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, we settled on this common vision and then, you know, being able to say, okay, this is the individual, you know, that owns this part of the business. There's a huge portion. from our individual business where people swipe a credit card and start using us or that register for free, huge number of those customers actually end up as enterprise customers.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, I called up one of the top retailers and I said, you know, I started talking to him about, you know, Vimeo. And he said, well, first of all, he goes, you don't have to tell me who you are. He goes, my son is on your, um, on Vimeo every weekend. He's an independent filmmaker. He goes, so I know who you are. He goes, why are you calling me?
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And I said, we, we have 2,600 accounts, self-service accounts that are on us. We
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Being able to explain to the organization how the two sides work together and being able to make decisions in a room between where we're applying more features, maybe in one part of the business or another, and how those features actually feather, how we might start them for an individual, but they have to grow to be, you know, for an entire enterprise, really, really, really important.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so I would tell you that starting with a strong vision that everybody buys into, that they understand their piece of it, really critical. And then each one of those leaders, I expect them to have a strong vision for how they're going to contribute to the overall vision. That's another important thing. You can't let their vision exist in the absence of the rest of the company's vision.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Thank you, Neil. Hey, it's great to be here.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
So you have to actively stitch those visions together.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
The other company I didn't talk about that I learned a lot from was Google. And one of the things that I would tell you that Google gave me was I think they managed something like 10 out of the top 11 billion user products in the world and really like thinking big. Actually like giving an organization like incredibly lofty goals that sometimes you only make like 80 to 90% of them.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
One of the things that I do, you know, first and foremost is that I, you know, I really am a believer that you've got to set these very high goals. You've got to have this vision and you've got to be willing to like put yourself out there to set extremely high goals.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then backing into that from a decision-making process, I would tell you that we've had to make a number of decisions around what products we focus on, what areas we deprecate. I come back to the customer.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And one of the things I really try to hold people accountable to, and I think it's really important, I think I learned a lot of this both at Google and at Amazon, but actually explaining the customer problem that we're trying to solve. And there's all kinds of studies that you can do. There's user studies, there's data and so forth.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
but truly being able to assess on like what that workflow looks like. You know, what are we trying to solve? What is the most challenging thing for the customer? What is actually frustrating the customer most?
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And really having a strong sense for your customer and the customer anecdotes, as well as what we call, you know, Google, we call it a customer empathy, like actually putting yourself in the shoes of the customer. One of the things that we ask all of our, everyone inside of Vimeo to do is be a user of the product. And so the things that are frustrating us, we actually are elevating our
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
those things into our decision-making process. And so we both bring the voice of the customer in, we bring our own voice in, and then we also are saying, okay, well, what's going to help us grow? You know, what's going to grow the next million users for us or what's going to grow us to 10X? And so I can't just kind of tell you it's like one thing.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
It's a little bit of a framework of the customer, making sure we're tethered to big ideas and really make sure that we're being innovative enough in how we push the team.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I don't know that I buy that.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I don't think that a lot of product companies love the fact that you got to go to YouTube to get some customer support for one of their products. And meanwhile, one of their competitors could be rolling right next to you. When I look at YouTube, you know, I was at, I was at Google and I spent a lot of time with customers and, you know, I really foundationally believe, like, I love YouTube.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I'll watch, you know, YouTube as much as the next person. And I think that what they're doing, you know, for I'll call it kind of the attention economy for what they're doing around content for democratizing access to more and more content. I think it's absolutely wonderful. And quite frankly, as I said, a lot of our customers are great YouTube customers as well.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, people will house their videos on Vimeo and post on YouTube in a lot of ways. But I really do think, you know, that there is in the same way that, you know, you don't do a lot of your business on Facebook or you don't do it on LinkedIn. You kind of do it behind closed walls. I think that a lot of the economy runs behind firewalls and paywalls.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so I think that we can go directly at that. The other thing I'm going to say is that, you know, think about what happened in content and why some of these platforms rose, you know, think about, and I, and, you know, again, I'm old enough to remember MSN and AOL. The reason why we went there was because news had to be consolidated. It was hard to create websites.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
It was difficult to find information. It had to be curated. Well, you know, Netflix and YouTube were born in an era where it was really hard to categorize content to say, Hey, this video is about a cat. This video is about how to, I don't know, plug a HDMI cord into the back of your LG TV. And so there was categorization that had to take place.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
That's fantastic. I have a lot of respect for Anjali and have to say a big thank you to her for all she built here. So it's wonderful to hear.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
There was standardization of the data and the metadata. And then recommendations, I don't know if you remember, but Netflix famously paid a million dollars to be able to write their recommendation engine. They went out and said, whoever builds the best recommendation engine will win a million dollars. Well, you know, with an AI model, I can categorize content in seconds now.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
with a recommendation engine, I can buy recommendation engines off the shelf. And quite frankly, the metadata that we can produce now out of a video is extraordinarily more detailed than a human being can even write.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Like I can tell you precisely when the purse like went left the beach and like, you know, who was carrying the purse and what the brand was of shoes that the individual was wearing, you know, all stuff that may be missed in a traditional human being have to entering all that metadata.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so what I see is that, you know, there is going to be kind of a democratization of content classification and content recommendation and context discoverability. You know, searches, there has been a single search place that you go to be able to get your content and your videos and your maps and, you know, pick your favorite things.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
But I think that there's billions of dollars going into another part of, you know, in other ways to be able to find and interact with information.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so I think that Vimeo can serve that kind of information outside of a traditional Google search in a lot of ways, whether or not you're inside an internet inside of a company, whether or not you're inside an AI model and you don't want to leave the ecosystem of the AI model. We can provide an answer to a question as well. And so I guess what I'd say to you is that I think YouTube is fantastic.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I love it. But I think that the discoverability, accessibility, indexing, and recommendations, there's a whole new era coming. And we intend to be part of it.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Yeah, it absolutely does. I mean, I would tell you, I have a lot of friends at Google. I really enjoyed my time there. You know, I don't wish them ill in any way. And I really hope that they, you know, sail through this, you know, this era right now of challenge for them, like in a really great way. But it does. I clearly, you know, I came here from Google because I saw the opportunity.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, I really did see the opportunity that we're about to go through a seismic shift. in accessibility of information in new ways to access, you know, to, to go and access it, whether or not you're using chat GPT, you're using anthropic, you know, whether or not you're using, you know, mistral, there are so many different ways to be able to discover information.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And the, you know, the notion of like the common crawl on the web, the ability to be able to crawl the whole web index it, and then be able to ingest it into, into these models, you know, it's just kind of showing that it's democratizing access to that information discovery. Video is a very important element of video.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And you can't imagine, I mean, I think you'd agree, you can't just imagine only one platform is going to serve all the video answers, you know, in the world. And so that's where I just see it's such a super opportunity for us at Vimeo.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, I think in a lot of ways, I mean, a little bit of what she started and a lot of, you know, what we're continuing here is going back to the roots of what Vimeo is known for. You know, people came to us because at the time, you know, 20 years ago, it was hard to upload video.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Yeah. That's a huge question.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I kind of call that, I'll say the second or third epoch of video was right around that time period where video files were getting bigger. It was hard to stream video. They were no longer just a single file. We were starting to get multiple formats.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Yeah, you know, I mean, I think the creator economy, we are, I think we are reaching saturation. I mean, I don't know when we're going to get to the post mobile phone era, like, but this is not a way we're going to live for the rest of eternity. So as human beings.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so on the creator side, yes, you know, there is a saturation point, but I also think that people are looking for a little bit of a higher quality experience. I think people are getting tired of like the doom scrolling. I think the mere fact that we name it, you know, the fact that we are now, you know, acknowledging that we get sent down rabbit holes.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I do think that people will like storytelling. I do think there's going to be, you know, really different opportunities. I get asked all the time, when will AI be able to take my favorite book and turn it into a movie? Now think about that. Think about how wonderful that would be.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Think about being able to take your child's favorite book and, you know, be able to turn it into a video as an example for them that has like an extended storyline. I think storytelling is as old as humanity and it's going to continue forward.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
They don't have the distribution monopoly. And I think there's like so many stories to be told. You know, if the creator of, you know, the giant robot gets paid, you know, for having now a movie and is able to be monetized, you know, and someone should perform in a really beautiful way, I actually think we're supporting storytellers in a foundational way. I think that's a decade away.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, I would say maybe five to seven years away. And so, you know, first and foremost, I do think that AI is going to help people create more stories. I think they are. I think they're going to be able to illustrate more stories. Let's put it that way. I talk to a lot of creative types that tell me that like, look, you know, AI is fairly disjointed right now. It's indeterministic.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so people came to us because of the quality of our transcoding and then ultimately our ability to be able to serve it directly to the person that was most important that they wanted to provide that video to.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I don't know what I'm going to get out of it. Human curation of AI creation is going to be a necessity. And, you know, the same way that shooting a green screen and then being able to put in a background for a movie
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
know is indeterministic until a human being decides what's on that green screen and so i'm not you know when i say this what i'm saying is that like i do think that longer form stories are going to be more compelling i think people are going to want to stay inside of a story a little bit longer that doesn't mean that the creator is going away it doesn't mean the human curation is going away i just think that we're going to be able to tell more beautiful stories in more ways
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
So I'll park there because we are pro-creator. We are pro-filmmaker. And we serve a lot of them. And they're not going away. We're going to uplift them and make them faster.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And a lot of what we're doing right now and what we've kind of taken that Anjali had started and extended pretty significantly is it turns out that lots and lots of organizations and individuals around the world want to be able to keep a video private or they want to be able to serve it only to an intended audience. They don't want to have someone collect data.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
One of our creators, Jake Olson, recently shot Currents, you know, for Apple Vision Pro. And when you shoot for an Apple Vision Pro, you know, you have to maintain perfect stillness in the camera. You'll shoot four to six cameras. And by hand, you have to stitch all these things together. If you get an opportunity to watch Currents, it's absolutely stunning.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You kind of look at it and go, oh my God, I've seen the future of filmmaking. I truly have. This is where I kind of say that I think we're going to get in a post, you know, mobile phone era. for watching content and creativity. And I think that we'll experience film in new ways. We'll experience stories in new ways.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I would tell you that I think that the best creators are going, I'm seeing them blend together, you know, the content, blend together AI usage, you know, with traditional techniques to make something incredible. Most filmmakers that I talk to start with something they've shot and then enhance it with AI. One of the things that is most interesting to me as well is in the marketing world,
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
the thing that's taking off the most right now are not avatars and avatars. I like to call them like nobody wants to talk to a robot. It's actually people that are kind of sitting there going, Hey, I just bought this piece of furniture. This looks really cool. Let me show you what it looks like inside of my house.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And it's like, actually authenticity in a world of robots, I think is actually like, I'm already seeing it. Like we've offered to a number of our customers, Hey, would you like us to do some avatars? And then we've also offered to them, Hey, we have this like super like down and dirty create tool where you can record, we can put a teleprompter up in front of you.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
So you can like do your own script and we can either make the avatar look perfect, or you can kind of like, you know, be sitting in your living room and do this quick thing about your product or about your service. And inevitably all of them go to the, the real human being doing this. And it's just, I'm just going to tell you point blank. I'm not seeing the robots take off. So I'm not seeing it.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And we've tried to serve both. And so humans have always kind of risen above, like they've always kind of brought through the authenticity. They've always brought through.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You kind of know when you're getting something and when you're not, like even in the chatbot world, you're like, how many people get frustrated when they're like talking, you know, in a chatbot online, they quickly want to talk to a human being. And so I don't know how to say it to you, but like there's, we sense that there's no ghost in the machine. So I don't know how to say it to you.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I studied artificial intelligence for a long time, and I'm very confident in the beauty of the human soul in the context of creativity.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
They don't want to have an algorithm that tries to like send them down a rabbit hole. Instead, they want to just literally be able to provide that video. And so we're seeing video today is about 82% of the world's internet. And we're seeing that same concept arrive inside of, uh, with private individuals, with doctors, with educators, with large organizations.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
When I was at Google, there were about 42 different regulatory bodies that were working on AI legislation. The last we checked, there's over 1,000 on a worldwide basis. And I'm raising that to kind of say that like when you do translations in certain states inside of the United States, like Illinois or Texas, you can't actually modify people's lips and put words in their mouth.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so that's like one of the, just one of the regulations, you know, over in Europe, you actually do have to identify that something's been AI enhanced or modified. I think we as humanity are wrestling with, you know, kind of like, when do we want to know, you know, that something's not real.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
the mere fact that that's coming from all over the world, that you're seeing that kind of like desire to know when something's not real, you know, I can't say whether or not that's good or bad, but I can tell you that it's actually a human desire. And so getting something done, like changing the credit card on my telephone bill, I'll deal with a bot to do that.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
But if I'm like really having a problem with my elderly father is, you know, father-in-law is having a problem. I actually do want a human being to pick up the phone and just talk him through it. I guess what I'd say to you is so I think in filmmaking as well, we've always used tools to tell our story. You know, it's been the invention of so many tools to be able to tell stories.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
AI is just another tool to be able to help us tell the stories. I would certainly like to know when characters aren't real.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, I haven't been asked this question before, but as I reflect on it, you know, for me, I would like to know that a particular character or a particular animal or something that's in that film is actually not real. That's completely made up.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Now you can tell that in animation, but like in a real film, if I know that a certain character or a certain scene is actually like completely fabricated with a single individual in it, I probably would like to know that. Or when there's dialogue involved where something's talking back to me, that's not for real. Like, you know, I probably want to know about it.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, when I look at some of the Marvel movies, clearly, then you start crossing the line. Well, you know, does the Fox, you know, in Guardians of the Galaxy do it? We all know.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Yeah. I mean, I got to tell you, like the thing that really does bother me right now is like these, the influencers that don't even exist. If I'm looking at something that's clearly animated, I'm okay with it. You know, I would love to know that somebody's voice was actually used for real in that, by that individual. It's going to be complex. And I wonder out loud, you know, will we stop caring?
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so, yes, I would say that what we're really becoming now is, you know, our goal is to become the largest private video distribution platform in the world because we think that there's an increasing demand.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, and at what point, you know, will we become comfortable that basically we're being, the whole thing is simply animated. Because that's really what we're talking about. We're just creating animation that's higher and higher fidelity in a lot of ways. But I think it should probably be noted that at some point the human doesn't exist.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I kind of feel like that's probably where I'd cross the line or that that dog doesn't actually exist. Especially if the dog's a main character. So you might end up doing it based on the classification of the importance of the character and whether or not there's actual true existence there and how much modification was done to the individual based on the class of character in the story.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I think I kind of like, as I sit here and protecting the Vimeo brand, I aspire to actually like be that place that people trust. When I first got here, we were approached to basically crawl our content, you know, as many companies were approached and we talked to the creators and creators said, listen, don't replace us, just uplift us and protect us.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
That video doesn't have to be public or it doesn't have to be algorithm driven, but instead it can be very personal and delivered at the right moment at the right time to the right individual.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Make sure that we're always, that Vimeo is always a place where we're protected. And that's why we come to you. And that's why we want to continue to come to you. And so we made a decision not to allow that crawling.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then we very quickly, like shortly thereafter, had to say, anytime you use AI on Vimeo, that we're going to actually guarantee that none of the AI models will actually improve based on your usage of it. Unless you say, improve based on my usage, like understand my storyline or understand my filters or understand my dialogue, my style of dialogue. We'll do that for you as an individual creator.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
We'll create your own private AI. Then we were actually approached as well to say, listen, we need you. A number of the creators said, we want you to help us identify when content has been generated by AI. We do a lot of business over in the EU. And so we said, yes, we're going to do that as well.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
The thing that I describe about AI was back when in the era of the production line, humans stopped being able to keep up in a lot of ways. And so we started creating robots. We started creating machines that turned on screws and so forth. And next year at this time, there's going to be more information created in the next year than there has in the history of mankind coming up until this point.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Humans are starting not to be able to keep up with the production line of information. And so we've invented these machines. I also think AI is going to help us identify these things and help us be able to filter and help us be able to say this is AI generated or this content cannot be verified from the source. We have to do some work around what we call KYC, like Know Your Creator.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I mean, some jurisdictions that we operate in, we have to actually say, yes, this is a human being that created this, this is the company that created this. I actually think we have an opportunity to serve as that, as like being a, yes, this was created by a real human, which actually stands out in a world of robots.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so I think there's a lot of opportunities to protect the viewer and protect the creator as well as, you know, serve them in helping them produce stories faster.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Sure. The answer is yes. I would tell you that I expect the cost of inference to drop dramatically. We were experimenting with some of the exact same things that DeepSeat claimed to do to be able to use really low cost chips to be able to do inference. And I do expect inference, the cost of inference is going to go through the floor.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I used the joke to say, you know, if I need to order a Frosty and a double burger at Wendy's, I don't need to wade through all of Taylor Swift's boyfriends and songs to be able to get through that. So distillations of models to be able to serve like at the exact moment of time that's necessary, like whatever the language is or whatever the function is.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I think that you're going to see distillation will help with this. You know, the most recent Blackwell chips that came up from NVIDIA were about a 4x more efficient. Lighter weight models are super important to us. And so we're going to solve a lot of the inference problems and the cost associated with inference. And I'm seeing it drop dramatically for what we do.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so it'll be very manageable over time. I think that the real big cost for a lot of these companies is the training of some of this stuff. And that is going to come in line as well. Like we'll get to a point of like kind of diminishing returns that like, do you really need to go to 10 trillion parameter models or
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Do you need something that's just lighter weight to be able to do chemistry or to be able to do biology or to be able to do security or coloration, as an example? So I think right now we're in the era of big models, and I don't think that'll last.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
We need to lay down a new infrastructure, silicon infrastructure. Like the silicon that's around the world right now is highly optimized for general compute, and this is a new mathematical model that has to be supported with silicon. Otherwise, we'd actually consume more power if we didn't have specialized chips that run this math equation.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so all that's happening right now is that, yes, we've got to run our current compute, and then we have a new algorithm we have to run, and we're going to have optimized silicon to be able to run that extra algorithm. So short answer is that we actually do have to duplicate the silicon around the world.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, I would tell you that we're doing a lot in evaluating quality across a whole spectrum. Like one of the things that, as I said to you at the very start, like we're obsessing on like how do our creators really want to use AI? Yeah. They don't want to be replaced.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so what we're doing is we're picking each one of these areas and actually establishing quality frameworks internally inside of Vimeo where we're saying, hey, this is high quality translation or, you know, this is what we need to do to be able to support like understanding what changed frame to frame. So a lot of what we're doing is that we're saying, okay, what's the best model for the job?
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
that is going to get that our creators are going to need to get done. And then under the surface, we're stitching all that together. So the creator doesn't know there might be multiple models that are supporting them. And we've, we've established quality and then also handoffs, you know, for that creator, because as I said to you, we're creating AI, that's going to be unique to that creator.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so we're going to remember whether or not it's over here in the translation world or whether or not it's over and ask a question or indexing or otherwise. We kind of stitch it all together for the creators so they don't even know that we might be using multiple AI. But it's establishing quality bars for each one of those things.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then also, you know, economics, like making sure we get the best economics and also the best performance, like queries per second from the model providers, you know, for that area. They can serve our massive minutes of video and our number of creators. So we're managing performance, cost, and quality on behalf of the creator across multiple models.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I'm probably most excited right now, as I mentioned to you, about the massive formats that are coming at the Creator. I'm super excited about what can be done with immersive formats. You know, I'm also starting to see a lot of people that want to kind of go back into these like sphere like experiences.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And I do think that that's going to be exciting and you'll see us continue to push the edge there. You're going to see us invest more in the filmmaking community. Like on Monday, I'm headed over to the Berlin film festival after hopefully my Philadelphia Eagles do well in the Superbowl.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so you're going to see us even do more around staff picks and celebrating filmmakers in every geography we serve around the world. I mean, it's been a, a fairly us centric, and you're going to see us get a lot more global and supporting filmmakers.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then also just, I would tell you, as we look over at our enterprise customers, we think we can support customers in their customer journey, this mass proliferation of video across every part of the organization in the service of customers. We're going to do really well at just in time videos, serving just the right video to just the right person at the right moment of the customer interaction.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so you'll see us like really come out with some exciting things about that between the format, and the AI that we can do to transform storytelling.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Okay. Thank you.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, we have hundreds of thousands of school districts that use us. Teachers want students to be able to upload video assignments, especially in a world of chat GPT and AI. They want to see that the student is actually doing the assignment.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
We've got tens of thousands of medical professionals that want to be able to send a video to a patient without having some algorithm capture the fact that their disease state or the question that they have.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
We've got lots and lots of marketing organizations that want to be able to serve their video over to an individual inside of a big company or to their client, and they don't want it to be public.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then what we're also finding is on the YouTube front, I think organizations that were hosting entire YouTube sections of their website, they're finding that YouTube is redirecting their customers over to some other place.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
I was meeting with a really large financial services company's CEO and the chief economist, I said, I took him to the website and I said, let me show you your chief economist speaking. And I clicked on the video and before the video We had to watch some advertising on some, you know, Bitcoin or something.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then we had to go over and like on the right hand side, it said, here's how the top three credit rating organizations are trying to control the world. This is the video you should watch next. And we're just trying to watch the economist's video. And so organizations are kind of getting tired of being redirected or having their data captured.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so a lot of organizations are starting to bypass what I call the big walled gardens. And in a lot of ways, we're kind of in the back of the MSN and AOL era for websites. That's where we are with video right now. And people want to be able to go directly to their consumer. They want to be able to serve the message in an unfederated way.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then ultimately, they just want to be able to ensure the highest quality and the most personalized experience. And so we're seeing that. tremendous demand for those kind of scenarios. And again, it's everything from the school teacher, the fitness instructor, in some cases the faith institution, all the way up to some of the biggest companies in the world.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And I do mean literally the biggest companies in the world are becoming customers.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, we get about 100 billion views of video a year on Vimeo, and only 20% of those are on Vimeo.com. We show up in e-commerce platforms. I was meeting with a physician. He is an independent practitioner, fertility doctor. And he records a video before his patients come in. He sends that video over to his patients in the fertility clinic. And so we have individual proprietors.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
We have individuals that want to be able to share a family video or something that they learned if they had been into a doctor's visit or otherwise. And so we have lots and lots of people that are using individuals. Now on the filmmaker side, what is most amazing to me right now is the sheer number of filmmakers that I have coming to me.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And this has really started kicking up since I've become CEO. I would tell you it's been a trend in about this past six months. I have so many filmmakers that are coming to me saying, you know, we don't like the deal. We don't like the deal that we have, you know, with the big studios.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
We don't like the fact that, you know, if we go to YouTube, as an example, they take 45 cents of every advertising dollar. Or if we want to try and you know, go onto, you know, one of the big platforms, they'll take like as much as 50 cents of every dollar. Is there a way for me to be able to sell tickets to my audience?
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
In some cases, some of these filmmakers that come to us, they have audiences that are bigger that they might get on one of those platforms. And so we're finding people want to go direct. Our streaming businesses like that, you know, when you post on some of these big platforms, I really encourage people to look at the terms of service of the big major consumer-based video platforms.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
It says in their terms of service, they're able to monetize your content any way they want to. They can reuse your content. You know, they can serve the content. And quite frankly, they're capturing 45 cents for every dollar, you know, in that process. And so a lot of these organizations want to be able to bypass that, those kind of economics and those kind of that IP.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
You know, it's been interesting because there is just this trend among streamers in particular, where they'll go to the large platforms, they'll get some following, and then when they want to be able to serve premium content,
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
That's where they'll come over and say, you know, we want to put a spot, we want to be able to put a gate in front of this, this content, or they might may want to go live or, and they may want to go asynchronous. And so they'll come to us and say, look, you know, we want to be able to have a common library so that people can see past live events. Plus they want to be able to serve new content.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
In some cases, we're getting some organizations that want to do more interactive. So like clickable videos, as an example. And so it's a whole variety of creators that are kind of saying, look, we might not want to adhere to the requirements or the, let's call it the compliance requirements or the economic requirements or the IP requirements of the big platforms.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
Give us an environment that we can control ourself. And that environment lives on their websites. Exactly. Look, I'll give you an example. Sidemen is a great example of a group. They're one of the biggest followerships over in the UK. They sold out Wembley Stadium in like two hours.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And they famously played a soccer match where when a yellow card was shown, one of the Sidemen held up an Uno Reversi card to the ref and it blew up the internet over in the UK. They serve on Vimeo. They have both content that they put on a YouTube or they put on Instagram, but then some of their more extended content they actually put on Vimeo.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And then that library lives on us as well, you know, for a lot of things. Dropouts is a great example of that. Try Guys is a great example of that. Zeus Networks, Martha Stewart, where they want a little bit more control, you know, over the content and they want control over the monetization more so than what the traditional platforms give you.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
No, not at all. I've worked for Google, Amazon, and Microsoft in my life, most recently at Google. I've worked in all manners of businesses and data problems. And I have this foundational philosophy that there's actually more data behind firewalls and paywalls than there is in front. There's more information behind those firewalls and paywalls than in front.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And, you know, when I take a look at the enterprise market for video, you know, in the past you'd have like a marketing video and it was hard, or you might have like a couple product videos, like for e-commerce, or you might have, you know, for example, the CEO's message. Video is coming to literally every single element of business. In the same way it's 82% of the internet, it's coming in.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so whether or not it's that e-newsletter, whether or not it's for sales, like you'd look at an organization like Seismic or Gong that records sales calls and then helps to coach individuals. If you watch a video, you're 67% more likely to buy a product.
Decoder with Nilay Patel
Vimeo CEO Philip Moyer is betting on the human touch — and AI
And so we've got, you know, very large e-commerce customers where they now have millions of videos on us that are serving to every single product on their website. And so what I'm seeing is quite frankly, that there is an explosion of video. It's such an engaging media. Like when you watch a video, you have 91% better retention than when you read something.