Paul Zemnitsky

Yeah, so my name is Paul Zemnitsky and I'm an independent diamond industry analyst. Paul Zemnitsky is like the diamond markets guy.

Culturally, Chinese consumers really didn't buy diamonds prior to, say, the 2000s. So they were kind of marketing that as a new area to drive diamond demand, and it started to really catch on.

Essentially, they were selling, you know, a lab diamond having the same maybe meaning, if you will, of a natural diamond.

Absolutely. That's the way I see it. They're essentially riding on their coattails.

There's really not anybody there. It's basically machines that are growing diamonds. They'll just be, you know, rows and rows of them.

I would describe it as like a bubble in production, a bubble in new supply that really became clear in, I would say, 2022 and 2023.

Oh, gosh. You said under $100. $100.

100%.