Patrick Coffey

Essentially, marketers have a constant demand to produce more content.

Essentially, marketers have a constant demand to produce more content.

One of the main reasons is that a big part of marketing strategy now is to personalize everything, going from addressing each customer by name to using the data that they've collected to customize whatever you're showing them based on where they're located, what they buy, the interest they've expressed through their online behaviors and things like that.

One of the main reasons is that a big part of marketing strategy now is to personalize everything, going from addressing each customer by name to using the data that they've collected to customize whatever you're showing them based on where they're located, what they buy, the interest they've expressed through their online behaviors and things like that.

So marketers are increasingly turning to generative AI tools. And they do everything from creating websites to straight up generating ideas for campaigns and now making videos.

So marketers are increasingly turning to generative AI tools. And they do everything from creating websites to straight up generating ideas for campaigns and now making videos.