Nick

And it's nearly three times more trusted than the Wall Street Journal. Honestly, Jack almost named his third child Frosty because of the Weather Channel. Okay. I had to tell the people, Jack. I had to tell the people. I mean, the story's about news trustworthiness. I'm going to have to fact check you on that one, Nick.

And it's nearly three times more trusted than the Wall Street Journal. Honestly, Jack almost named his third child Frosty because of the Weather Channel. Okay. I had to tell the people, Jack. I had to tell the people. I mean, the story's about news trustworthiness. I'm going to have to fact check you on that one, Nick.

But besties, despite that huge trust asset, the Weather Channel's business has been tossed around more than a used umbrella. But the Weather Channel started in 1982, when John Coleman, a meteorologist at Good Morning America, thought that weather could be the main event. And Jack, what was his pitch about weather being theater? A channel dedicated to 24-7 weather reports.

But besties, despite that huge trust asset, the Weather Channel's business has been tossed around more than a used umbrella. But the Weather Channel started in 1982, when John Coleman, a meteorologist at Good Morning America, thought that weather could be the main event. And Jack, what was his pitch about weather being theater? A channel dedicated to 24-7 weather reports.

But besties, despite that huge trust asset, the Weather Channel's business has been tossed around more than a used umbrella. But the Weather Channel started in 1982, when John Coleman, a meteorologist at Good Morning America, thought that weather could be the main event. And Jack, what was his pitch about weather being theater? A channel dedicated to 24-7 weather reports.

So he hired 100 meteorologists and snagged data from the National Weather Service. Before the iPhone, the Weather Channel is the one who innovated with geotargeting. And they did it with local weather on the 8s. That's right. That was personalized media for you before Facebook. Now, eventually, the Weather Channel got bought by Private Equity, NBC, IBM, even a comedian.

So he hired 100 meteorologists and snagged data from the National Weather Service. Before the iPhone, the Weather Channel is the one who innovated with geotargeting. And they did it with local weather on the 8s. That's right. That was personalized media for you before Facebook. Now, eventually, the Weather Channel got bought by Private Equity, NBC, IBM, even a comedian.

So he hired 100 meteorologists and snagged data from the National Weather Service. Before the iPhone, the Weather Channel is the one who innovated with geotargeting. And they did it with local weather on the 8s. That's right. That was personalized media for you before Facebook. Now, eventually, the Weather Channel got bought by Private Equity, NBC, IBM, even a comedian.

Even at one point, a comedian owned the Weather Channel for like a six-year period. And that's around the time... that they shifted their content to what we're calling weathertainment. Yeah, weathertainment. Like, you'd get one hour of forecasts, and then one hour of Storm Chaser Season 7. The most dangerous job on Earth, standing outside in a hurricane.

Even at one point, a comedian owned the Weather Channel for like a six-year period. And that's around the time... that they shifted their content to what we're calling weathertainment. Yeah, weathertainment. Like, you'd get one hour of forecasts, and then one hour of Storm Chaser Season 7. The most dangerous job on Earth, standing outside in a hurricane.

Even at one point, a comedian owned the Weather Channel for like a six-year period. And that's around the time... that they shifted their content to what we're calling weathertainment. Yeah, weathertainment. Like, you'd get one hour of forecasts, and then one hour of Storm Chaser Season 7. The most dangerous job on Earth, standing outside in a hurricane.

But the Weather Channel didn't stop innovating, Jack. Like, they were also the first organization to give names to winter storms. Starting in 2012 with Winter Storm Athena. Kind of a scare tactic, but it got me checking into the Weather Channel more in 2012. A profit puppy of a scare attack, a Well, now the Weather Channel is owned by private equity again.

But the Weather Channel didn't stop innovating, Jack. Like, they were also the first organization to give names to winter storms. Starting in 2012 with Winter Storm Athena. Kind of a scare tactic, but it got me checking into the Weather Channel more in 2012. A profit puppy of a scare attack, a Well, now the Weather Channel is owned by private equity again.

But the Weather Channel didn't stop innovating, Jack. Like, they were also the first organization to give names to winter storms. Starting in 2012 with Winter Storm Athena. Kind of a scare tactic, but it got me checking into the Weather Channel more in 2012. A profit puppy of a scare attack, a Well, now the Weather Channel is owned by private equity again.

So they're making their money with four different jet streams. I mean, revenue streams. First is aviation. They get paid by Delta and United for weather forecasts. Second is media. They got a streaming direct-to-consumer product, and they're still part of every cable package. Third is consulting. Vail Ski Resorts is probably a client.

So they're making their money with four different jet streams. I mean, revenue streams. First is aviation. They get paid by Delta and United for weather forecasts. Second is media. They got a streaming direct-to-consumer product, and they're still part of every cable package. Third is consulting. Vail Ski Resorts is probably a client.

So they're making their money with four different jet streams. I mean, revenue streams. First is aviation. They get paid by Delta and United for weather forecasts. Second is media. They got a streaming direct-to-consumer product, and they're still part of every cable package. Third is consulting. Vail Ski Resorts is probably a client.

But Jack and I think that we know the sunniest forecast for the Weather Channel's business of all. So Jack, we've got a low pressure takeaway system coming in with a 73% chance of takeaway. Can you please give us the takeaway advisory for our buddies over at The Weather Channel? The most undervalued element of advertising is the weather. Yetis, think about it.

But Jack and I think that we know the sunniest forecast for the Weather Channel's business of all. So Jack, we've got a low pressure takeaway system coming in with a 73% chance of takeaway. Can you please give us the takeaway advisory for our buddies over at The Weather Channel? The most undervalued element of advertising is the weather. Yetis, think about it.

But Jack and I think that we know the sunniest forecast for the Weather Channel's business of all. So Jack, we've got a low pressure takeaway system coming in with a 73% chance of takeaway. Can you please give us the takeaway advisory for our buddies over at The Weather Channel? The most undervalued element of advertising is the weather. Yetis, think about it.