Nick

By the 1990s, teens were the target. And then in the 2000s, Nintendo introduced Wii, which entire families could play together. So it's been interesting tracking Nintendo's strategy here. Like Nintendo grew its advertising as you grew up. The marketing matured with us. But this latest Nintendo device, who does this one target, Jack? Everyone. That's right. Everyone with the internet.

By the 1990s, teens were the target. And then in the 2000s, Nintendo introduced Wii, which entire families could play together. So it's been interesting tracking Nintendo's strategy here. Like Nintendo grew its advertising as you grew up. The marketing matured with us. But this latest Nintendo device, who does this one target, Jack? Everyone. That's right. Everyone with the internet.

By the 1990s, teens were the target. And then in the 2000s, Nintendo introduced Wii, which entire families could play together. So it's been interesting tracking Nintendo's strategy here. Like Nintendo grew its advertising as you grew up. The marketing matured with us. But this latest Nintendo device, who does this one target, Jack? Everyone. That's right. Everyone with the internet.

Because the whole idea is that you can play together alone. In the commercial for the new Nintendo Switch 2, Paul Rudd, the oldest young man ever, by the way, is playing the device with a whole bunch of friends and his little niece. They're all playing together, even though they're all alone in their own separate living rooms. So Jack, what's the takeaway for our buddies over at Nintendo?

Because the whole idea is that you can play together alone. In the commercial for the new Nintendo Switch 2, Paul Rudd, the oldest young man ever, by the way, is playing the device with a whole bunch of friends and his little niece. They're all playing together, even though they're all alone in their own separate living rooms. So Jack, what's the takeaway for our buddies over at Nintendo?

Because the whole idea is that you can play together alone. In the commercial for the new Nintendo Switch 2, Paul Rudd, the oldest young man ever, by the way, is playing the device with a whole bunch of friends and his little niece. They're all playing together, even though they're all alone in their own separate living rooms. So Jack, what's the takeaway for our buddies over at Nintendo?

The typical video gamer in America looks like the typical American. And that's not what you'd expect. Yetis, the median video gamer is actually 36 years old, and the ratio is 53% male to 47% female. That's very close to the general population, whose median age is 39 and a 50-50 gender split. And that median video gamer, they're playing an hour and a half per day.

The typical video gamer in America looks like the typical American. And that's not what you'd expect. Yetis, the median video gamer is actually 36 years old, and the ratio is 53% male to 47% female. That's very close to the general population, whose median age is 39 and a 50-50 gender split. And that median video gamer, they're playing an hour and a half per day.

The typical video gamer in America looks like the typical American. And that's not what you'd expect. Yetis, the median video gamer is actually 36 years old, and the ratio is 53% male to 47% female. That's very close to the general population, whose median age is 39 and a 50-50 gender split. And that median video gamer, they're playing an hour and a half per day.

Now, you might have had an outdated picture of a stereotype in your head when you thought of a video gamer. Yeah, like a 25-year-old dude who still lives in his parents' basement. He's the one who's playing video games. That's not right. It's actually everyone who's playing video games. And Nintendo's evolution in marketing over the last 30, 40 years? shows it.

Now, you might have had an outdated picture of a stereotype in your head when you thought of a video gamer. Yeah, like a 25-year-old dude who still lives in his parents' basement. He's the one who's playing video games. That's not right. It's actually everyone who's playing video games. And Nintendo's evolution in marketing over the last 30, 40 years? shows it.

Now, you might have had an outdated picture of a stereotype in your head when you thought of a video gamer. Yeah, like a 25-year-old dude who still lives in his parents' basement. He's the one who's playing video games. That's not right. It's actually everyone who's playing video games. And Nintendo's evolution in marketing over the last 30, 40 years? shows it.

The original Nintendo was for kids, Super Nintendo was for teens, and Wii was for entire families. But the new Switch, it's for everyone. Because when you look at the data, everyone plays video games. And they play those games a lot. For our second story, the hottest new trend on TikTok, it's retirement accounts. 401ks have gone viral. So we have to share with you our favorite savings advice.

The original Nintendo was for kids, Super Nintendo was for teens, and Wii was for entire families. But the new Switch, it's for everyone. Because when you look at the data, everyone plays video games. And they play those games a lot. For our second story, the hottest new trend on TikTok, it's retirement accounts. 401ks have gone viral. So we have to share with you our favorite savings advice.

The original Nintendo was for kids, Super Nintendo was for teens, and Wii was for entire families. But the new Switch, it's for everyone. Because when you look at the data, everyone plays video games. And they play those games a lot. For our second story, the hottest new trend on TikTok, it's retirement accounts. 401ks have gone viral. So we have to share with you our favorite savings advice.

Here it is. Forget your account password. Just forget your password. On purpose. But yeah, it is. Nick and Jack here with you. Go ahead. This weekend, order another avocado toast and double-digit latte. You've earned it. Yep. Because your retirement account is living its best life right now. Here's the wild update.

Here it is. Forget your account password. Just forget your password. On purpose. But yeah, it is. Nick and Jack here with you. Go ahead. This weekend, order another avocado toast and double-digit latte. You've earned it. Yep. Because your retirement account is living its best life right now. Here's the wild update.

Here it is. Forget your account password. Just forget your password. On purpose. But yeah, it is. Nick and Jack here with you. Go ahead. This weekend, order another avocado toast and double-digit latte. You've earned it. Yep. Because your retirement account is living its best life right now. Here's the wild update.

More Americans than ever are saving what they're supposed to be saving for retirement. According to Fidelity Wealth Management experts, 401k savings rates should be 15% of your income. And right now, boomers are saving 17% of their income and millennials are impressively saving 13.5% of their income. In fact, Americans are saving a record high percent for their IRAs and their HSA accounts too.

More Americans than ever are saving what they're supposed to be saving for retirement. According to Fidelity Wealth Management experts, 401k savings rates should be 15% of your income. And right now, boomers are saving 17% of their income and millennials are impressively saving 13.5% of their income. In fact, Americans are saving a record high percent for their IRAs and their HSA accounts too.