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Nick Stone

👤 Person
268 total appearances

Appearances Over Time

Podcast Appearances

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

My baby was up and I was just so looking forward to walking in here at five past seven in the morning and seeing a friendly face, seeing some people, new people, adults, and then listening to music and grabbing a great coffee. I just want to tell you what you do is essential to my world and my community. And then you're like, okay, all the challenges, wow, it's pretty cool.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

My baby was up and I was just so looking forward to walking in here at five past seven in the morning and seeing a friendly face, seeing some people, new people, adults, and then listening to music and grabbing a great coffee. I just want to tell you what you do is essential to my world and my community. And then you're like, okay, all the challenges, wow, it's pretty cool.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I'm really, really proud that I don't think we've compromised our company values or our product to chase potentially more lucrative outcomes. I haven't compromised on the importance of service and human connection. Like we could use automated coffee machines which reduced the skill of the barista. There's a lot of brands out there. There's one that has raised hundreds of millions of dollars.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I'm really, really proud that I don't think we've compromised our company values or our product to chase potentially more lucrative outcomes. I haven't compromised on the importance of service and human connection. Like we could use automated coffee machines which reduced the skill of the barista. There's a lot of brands out there. There's one that has raised hundreds of millions of dollars.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

They use an automated machine. They don't focus really on experience. They focus on convenience and getting product to people. that exists and that's very successful in the US. Like drive-thrus are very successful in the US. Having pre-made food, have commissary made food that comes in and it doesn't have the integrity of ingredients or quality.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

They use an automated machine. They don't focus really on experience. They focus on convenience and getting product to people. that exists and that's very successful in the US. Like drive-thrus are very successful in the US. Having pre-made food, have commissary made food that comes in and it doesn't have the integrity of ingredients or quality.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I could definitely add more sugar and more syrups and, I take shortcuts on beverages and really reduce the health components. So for me, I'm really proud that I've stuck to my guns. Yeah, we've had some LTOs. Are we like absolutely pure saints? No, we're not. We're practical.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I could definitely add more sugar and more syrups and, I take shortcuts on beverages and really reduce the health components. So for me, I'm really proud that I've stuck to my guns. Yeah, we've had some LTOs. Are we like absolutely pure saints? No, we're not. We're practical.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

We know what our consumers want, but I'm not prepared to be a candy store wrapped up with a coffee logo, which so many of them are. And I'm not prepared to just be a window which just shovels out product for convenience. I want to create community. I want places where we have locals, not customers, because ultimately that is what I'm looking for.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

We know what our consumers want, but I'm not prepared to be a candy store wrapped up with a coffee logo, which so many of them are. And I'm not prepared to just be a window which just shovels out product for convenience. I want to create community. I want places where we have locals, not customers, because ultimately that is what I'm looking for.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

And whether that scales, whether that reaches the economic potential that it should, or whether it makes as much money as it's necessary to be a public listed company and take on the world, I'm not sure. I don't know. It's really up to whether people value it or not.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

And whether that scales, whether that reaches the economic potential that it should, or whether it makes as much money as it's necessary to be a public listed company and take on the world, I'm not sure. I don't know. It's really up to whether people value it or not.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I think there's enough people out there that do, but I do think there's a huge way to go to educate and just to remind people that this is just not like a junk coffee. This is not just a poor quality bean, poor quality milk, poor quality packaging, environment, service, music, cleanliness, food. there's a really lot of heart and thought in this. And yeah, it might be 50 cents more expensive.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I think there's enough people out there that do, but I do think there's a huge way to go to educate and just to remind people that this is just not like a junk coffee. This is not just a poor quality bean, poor quality milk, poor quality packaging, environment, service, music, cleanliness, food. there's a really lot of heart and thought in this. And yeah, it might be 50 cents more expensive.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

It might be 25 cents more expensive. It might be a dollar, but look at the whole value you get at Bluestone Lane versus some of the others. And that can be a contrarian thought. And people might say like, Nick, you are a capitalist and a free market person. Yes, I am.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

It might be 25 cents more expensive. It might be a dollar, but look at the whole value you get at Bluestone Lane versus some of the others. And that can be a contrarian thought. And people might say like, Nick, you are a capitalist and a free market person. Yes, I am.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

But there's a point in time where I think that you got to recognize that some people are providing more value and it's well beyond just the price you're paying. So that's the thing I'm most proud of. Yeah.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

But there's a point in time where I think that you got to recognize that some people are providing more value and it's well beyond just the price you're paying. So that's the thing I'm most proud of. Yeah.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I've got one other thing that's in my mind that I'm just thinking about a fraction longer because, Alana, I did not read any of the pre-questions. I just want you to know this is a completely broad number.

Leap Academy with Ilana Golan
Bluestone Lane Founder: How Nicholas Stone Is Redefining the U.S. Coffee Culture With Zero Coffee Experience | E72

I've got one other thing that's in my mind that I'm just thinking about a fraction longer because, Alana, I did not read any of the pre-questions. I just want you to know this is a completely broad number.