Nick Perry

Bottom line is you'll do whatever it takes. Most people, they will start and then they'll be like, yeah, I ran out of funds or I can't figure this out. And they just give up. What is the failure rate in this business? Because you've probably... Oh, 98%. So you got to be that 2% that is resourceful, doesn't quit, and is willing to do whatever it takes.

Well, you know, mentorship is the secret hack to getting from point A to point B. There's not a lot of hacks in business. There's not a lot of shortcuts because I've tried. There's not shortcuts. There's no secret pill. There's no secret software. But I'll tell you one thing. A wise man will learn from his mistakes, but a brilliant man will learn from another man. That's right.

So, you know, I'm just a byproduct of having great people in my life, such as you and other great mentors, Sean Terry, guys like that have come in, put their arm around me. And you'll help me to avoid costly mistakes. And, you know, here we are now.

Absolutely. And the problems never stop, no matter where you're at. You know, if you're poor right now, you're scraping by, you got money problems or you're super rich, you still have problems and the problems don't go away. You just, you just get better.

Work long hours in the beginning and make it happen. Nobody's going to do this work for you.

That's the place where 80% of investors fail is on marketing. There's three... mountains that you're going to climb in this business. And marketing is the first one, learning how to do acquisitions and contract properties, and then dispositions. Those are the three mountains. And marketing is the largest mountain that you're going to climb.

And most people can never generate consistent, reliable, high quality lead flow for a sustained period of time. They just struggle with it. And so that was one thing that I was able to do early in my career. And that is why I've been able to do very well is I just really dialed in and focused on that aspect and becoming the best at it.

No, you don't have three to five thousand dollars a month to put towards marketing. I would not advise you go into PPC.

Well, the great thing about Google pay-per-click is there's no higher quality lead than somebody searching you out on Google and going to your website and asking for you to reach out to them. So your conversion rate is really good as opposed to cold calling, direct mail, TV. One out of every 20 leads on average is going to be a contract. If you're really good at sales, maybe one out of 10. Yeah.

So it doesn't take you a lot of leads to get a contract. Here's where there's people mess up in this business. Just because you have a contract doesn't mean you have money in the bank. The sales cycle for our industry is about 60 to 75 days. So from the time you put a dollar in your business to the time you've got a deposit in your bank account could be 60 to 90 days.

Dude, it's been a decade. This is where we started, Scottsdale, Arizona. It is. So to think that now you're in my house. That's right. Scottsdale, Arizona. Yo, full circle moment. Awesome to have it.

So you have to think about that and be able to financially forecast out at least three months of advertising budget to see a return on your ad spend.

You want to know what I did when I first started? Because it took me 11 months to get my first deal. So what I'm gonna tell you is gonna be very unpopular. I got a fucking job. So, right? So everybody's like, yo, how can I do this with no money, no credit? Like, can you go out and bootstrap this? Yes, but you wanna know the easier and faster way to do it?

have a job or some way that can generate income that can be your safety net while you're getting started so while i was you know uh working every night and on the weekends i was also doing real estate yeah so if you want this dream bad enough you will work for it the first three years of starting any business there's not going to be many vacations days off you're going to work your ass off and that's what i did for the first three years i worked

my 40 hour a week job. And then I'd come home and I'd work until midnight every night. And then Saturday and Sunday, all day, every day.

Bottom line is you'll do whatever it takes. Most people, they will start and then they'll be like, yeah, I ran out of funds or I can't figure this out. And they just give up. What is the failure rate in this business? Because you've probably- Oh, 98%. So you got to be that 2% that is resourceful, doesn't quit, and is willing to do whatever it takes.

Work long hours in the beginning and make it happen. Nobody's going to do this work for you.

Just follow me on Instagram, reach out. If you've got questions, I'll put you in contact with my team so you can talk shop with them. But super easy. You can find me. I'm on all the social platforms. Just Google like Nick Perry, REI, and you'll find me on the internet.

So I call the cartel is like getting your PhD in wholesaling. Okay. So go and, you know, learned. There's a lot of free education and good education online that you can take advantage of right now. There's a lot of entry-level groups that you can go become a part of, start getting your first couple of deals.

And then when you're ready to jump up and really start scaling your business, reach out to me and we'll take you to where you want to go.

No, but shameless plug. So when I first started my career, I was broke, busted, disgusted, didn't know what I was doing, had never run a business before in my life. And Justin was my first mentor.

Justin was the guy that ended up sitting down with me, helping me learn all the fundamentals of real estate, not only just real estate, but how to build a business, how to turn this in from just being a hustler to being an actual business owner. And that beginning was what catapulted me and set the foundation for the rest of my career.

So yeah, if you guys are looking for a good quality coach who practiced what he preaches, then you guys just do what I did is my recommendation.

But the decade, a lot can happen. I'm just getting warmed up. That's it. I'm just getting warmed up. So I'm grateful.

Yeah, let's run it up. Appreciate it, man. Let's go.