Nick Martel

He patents this design in 1968, and honestly, it's not that different from the Jacuzzis we see today. Yeah, it looks good, Jack. The price tag is about 800 bucks in 1968 or around $7,000 today. This change, it's more than just pivoting your marketing from like home health products to recreation.

He patents this design in 1968, and honestly, it's not that different from the Jacuzzis we see today. Yeah, it looks good, Jack. The price tag is about 800 bucks in 1968 or around $7,000 today. This change, it's more than just pivoting your marketing from like home health products to recreation.

Going from the J300 to Roy's Roman model, it's more like going from a $20 Mr. Coffee machine to a $2,000 barista grade espresso maker. This isn't just a marketing pivot. It's a pivot in product and strategy. Honestly, Roy's Roman bath is so different from the J300. This changes the entire company.

Going from the J300 to Roy's Roman model, it's more like going from a $20 Mr. Coffee machine to a $2,000 barista grade espresso maker. This isn't just a marketing pivot. It's a pivot in product and strategy. Honestly, Roy's Roman bath is so different from the J300. This changes the entire company.

Going from the J300 to Roy's Roman model, it's more like going from a $20 Mr. Coffee machine to a $2,000 barista grade espresso maker. This isn't just a marketing pivot. It's a pivot in product and strategy. Honestly, Roy's Roman bath is so different from the J300. This changes the entire company.

And Jack, Roy then does something really smart to actually get these Romans off the show floor and into the homes around the world. He takes the latest model to home builder and plumbing trade shows, and he gives the home builders a great deal. For every $700 Whirlpool tub they bought, contractors got to keep $350. He's sweetening the incentives in a major way.

And Jack, Roy then does something really smart to actually get these Romans off the show floor and into the homes around the world. He takes the latest model to home builder and plumbing trade shows, and he gives the home builders a great deal. For every $700 Whirlpool tub they bought, contractors got to keep $350. He's sweetening the incentives in a major way.

And Jack, Roy then does something really smart to actually get these Romans off the show floor and into the homes around the world. He takes the latest model to home builder and plumbing trade shows, and he gives the home builders a great deal. For every $700 Whirlpool tub they bought, contractors got to keep $350. He's sweetening the incentives in a major way.

Roy's idea turns home builders into his salespeople. Essentially. Yeah, that's what it does. You're right. And in the very first trade show, he takes home 50 to 60 orders. Not bad. Yetis, Jacuzzis, they are officially on their way to becoming a luxury product and a status symbol. Affordable to the well-to-do, envied by the up-and-comer, and soon an influential Hollywood makeover.

Roy's idea turns home builders into his salespeople. Essentially. Yeah, that's what it does. You're right. And in the very first trade show, he takes home 50 to 60 orders. Not bad. Yetis, Jacuzzis, they are officially on their way to becoming a luxury product and a status symbol. Affordable to the well-to-do, envied by the up-and-comer, and soon an influential Hollywood makeover.

Roy's idea turns home builders into his salespeople. Essentially. Yeah, that's what it does. You're right. And in the very first trade show, he takes home 50 to 60 orders. Not bad. Yetis, Jacuzzis, they are officially on their way to becoming a luxury product and a status symbol. Affordable to the well-to-do, envied by the up-and-comer, and soon an influential Hollywood makeover.

In the 1970s, the Jacuzzi as we know it really takes shape. After producing the Roman tub, Jacuzzi also develops fun innovations in fiberglass,

In the 1970s, the Jacuzzi as we know it really takes shape. After producing the Roman tub, Jacuzzi also develops fun innovations in fiberglass,

In the 1970s, the Jacuzzi as we know it really takes shape. After producing the Roman tub, Jacuzzi also develops fun innovations in fiberglass,

They're going full exhibit on this. Jack, they're pimping out the product. It's this development that creates the hot tub you probably see in your mind. Jacuzzi has gotten so big that even President Nixon has a jacuzzi installed in the White House bathroom. I mean, the stress of being the most important person in the world. Actually, the stress of the Watergate scandal. Yeah, good point.

They're going full exhibit on this. Jack, they're pimping out the product. It's this development that creates the hot tub you probably see in your mind. Jacuzzi has gotten so big that even President Nixon has a jacuzzi installed in the White House bathroom. I mean, the stress of being the most important person in the world. Actually, the stress of the Watergate scandal. Yeah, good point.

They're going full exhibit on this. Jack, they're pimping out the product. It's this development that creates the hot tub you probably see in your mind. Jacuzzi has gotten so big that even President Nixon has a jacuzzi installed in the White House bathroom. I mean, the stress of being the most important person in the world. Actually, the stress of the Watergate scandal. Yeah, good point.

Well played. So after he resigns and Gerald Ford becomes president, Ford has an outdoor pool installed and adds a second jacuzzi. Nothing crosses the political divide quite like a jacuzzi, Jack. But jacuzzi knows that sex sells. So it's time to go from PG to PG-13. So the company ups its product placement game to get steamy in a 1970s Warren Beatty film.

Well played. So after he resigns and Gerald Ford becomes president, Ford has an outdoor pool installed and adds a second jacuzzi. Nothing crosses the political divide quite like a jacuzzi, Jack. But jacuzzi knows that sex sells. So it's time to go from PG to PG-13. So the company ups its product placement game to get steamy in a 1970s Warren Beatty film.

Well played. So after he resigns and Gerald Ford becomes president, Ford has an outdoor pool installed and adds a second jacuzzi. Nothing crosses the political divide quite like a jacuzzi, Jack. But jacuzzi knows that sex sells. So it's time to go from PG to PG-13. So the company ups its product placement game to get steamy in a 1970s Warren Beatty film.