Nick Martel

You're visiting Matt's General Store. And you're playing the 8-bit hunting game that lets you bag wild rabbit, deer, and bear like it's nobody's business. And there's also a rafting portion. That's added as the final challenge of the game, because every pioneer needs, you know, another way to die.

You're visiting Matt's General Store. And you're playing the 8-bit hunting game that lets you bag wild rabbit, deer, and bear like it's nobody's business. And there's also a rafting portion. That's added as the final challenge of the game, because every pioneer needs, you know, another way to die.

After 14 years and countless hours of research and development, Oregon Trail is finally in its full glory, and generations of schoolchildren, including Nick and me, learn the proper spelling of cholera. But yetis, here's where things get fascinating. Because the Oregon Trail hits a sales milestone none of us knew about until we researched this story.

After 14 years and countless hours of research and development, Oregon Trail is finally in its full glory, and generations of schoolchildren, including Nick and me, learn the proper spelling of cholera. But yetis, here's where things get fascinating. Because the Oregon Trail hits a sales milestone none of us knew about until we researched this story.

After 14 years and countless hours of research and development, Oregon Trail is finally in its full glory, and generations of schoolchildren, including Nick and me, learn the proper spelling of cholera. But yetis, here's where things get fascinating. Because the Oregon Trail hits a sales milestone none of us knew about until we researched this story.

It became the number one educational software product in all of North America. Oregon Trail, a game that started out as a first-year teacher's after-school project, has become the top-selling game on the continent. All of this is great news for Mac and for our buddy Dale LaFrenz, who by now has become the company's president.

It became the number one educational software product in all of North America. Oregon Trail, a game that started out as a first-year teacher's after-school project, has become the top-selling game on the continent. All of this is great news for Mac and for our buddy Dale LaFrenz, who by now has become the company's president.

It became the number one educational software product in all of North America. Oregon Trail, a game that started out as a first-year teacher's after-school project, has become the top-selling game on the continent. All of this is great news for Mac and for our buddy Dale LaFrenz, who by now has become the company's president.

But Dale's reign as the king of this wild mountain, it's not going to last as long as he thinks. As anyone who's played the Oregon Trail has learned, when you're at your strongest is exactly when you lose a limb. This is the part of the story where the Oregon Trail makes a detour to Wall Street. Now, yetis, Jack and I should point out that Oregon Trail, it is a profit puppy.

But Dale's reign as the king of this wild mountain, it's not going to last as long as he thinks. As anyone who's played the Oregon Trail has learned, when you're at your strongest is exactly when you lose a limb. This is the part of the story where the Oregon Trail makes a detour to Wall Street. Now, yetis, Jack and I should point out that Oregon Trail, it is a profit puppy.

But Dale's reign as the king of this wild mountain, it's not going to last as long as he thinks. As anyone who's played the Oregon Trail has learned, when you're at your strongest is exactly when you lose a limb. This is the part of the story where the Oregon Trail makes a detour to Wall Street. Now, yetis, Jack and I should point out that Oregon Trail, it is a profit puppy.

At this point, it represents one third of Mac's $30 million in annual revenue. So Oregon Trail, this game, it's driving $10 million in revenue a year. It is the jewel in their crown. Oh, and that crown is... It is looking pretty shiny. Since taking over as company president, Dale of Friends has mostly run MEC with a steady hand.

At this point, it represents one third of Mac's $30 million in annual revenue. So Oregon Trail, this game, it's driving $10 million in revenue a year. It is the jewel in their crown. Oh, and that crown is... It is looking pretty shiny. Since taking over as company president, Dale of Friends has mostly run MEC with a steady hand.

At this point, it represents one third of Mac's $30 million in annual revenue. So Oregon Trail, this game, it's driving $10 million in revenue a year. It is the jewel in their crown. Oh, and that crown is... It is looking pretty shiny. Since taking over as company president, Dale of Friends has mostly run MEC with a steady hand.

In 1994, he oversees a successful IPO and watches MEC stock price double from $12 to $25 a share. That's right. Oregon Trail is publicly traded. Now, eventually, Mech and all its games, including Oregon Trail, gets gobbled up by a massive entity called the Learning Company. And guess who happens to run the Learning Company? Kevin O'Leary, pre-Shark Tank.

In 1994, he oversees a successful IPO and watches MEC stock price double from $12 to $25 a share. That's right. Oregon Trail is publicly traded. Now, eventually, Mech and all its games, including Oregon Trail, gets gobbled up by a massive entity called the Learning Company. And guess who happens to run the Learning Company? Kevin O'Leary, pre-Shark Tank.

In 1994, he oversees a successful IPO and watches MEC stock price double from $12 to $25 a share. That's right. Oregon Trail is publicly traded. Now, eventually, Mech and all its games, including Oregon Trail, gets gobbled up by a massive entity called the Learning Company. And guess who happens to run the Learning Company? Kevin O'Leary, pre-Shark Tank.

That's right, Mr. Wonderful acquired the Oregon Trail. But the craziest move is yet to come. That is wild. Because in 1999... Mattel. Yes, that Mattel acquires the learning company for $3.5 billion. That is more than Google spent acquiring YouTube. We're talking about the learning company selling for $3.5 billion. In today's money, that's $6.6 billion.

That's right, Mr. Wonderful acquired the Oregon Trail. But the craziest move is yet to come. That is wild. Because in 1999... Mattel. Yes, that Mattel acquires the learning company for $3.5 billion. That is more than Google spent acquiring YouTube. We're talking about the learning company selling for $3.5 billion. In today's money, that's $6.6 billion.

That's right, Mr. Wonderful acquired the Oregon Trail. But the craziest move is yet to come. That is wild. Because in 1999... Mattel. Yes, that Mattel acquires the learning company for $3.5 billion. That is more than Google spent acquiring YouTube. We're talking about the learning company selling for $3.5 billion. In today's money, that's $6.6 billion.