Nick Martel

The comedian Rosie O'Donnell's daytime talk show starts booking a few Muppets, including Elmo, as regular guests. In the mid-90s, daytime talk shows are at the height of their powers. It's not just Rosie O'Donnell. Maury wants you to know that you ain't that baby's daddy. Ha ha ha! Oprah is giving away free cars to everyone who showed up to the studio that day. Daytime TV, it is thriving.

The comedian Rosie O'Donnell's daytime talk show starts booking a few Muppets, including Elmo, as regular guests. In the mid-90s, daytime talk shows are at the height of their powers. It's not just Rosie O'Donnell. Maury wants you to know that you ain't that baby's daddy. Ha ha ha! Oprah is giving away free cars to everyone who showed up to the studio that day. Daytime TV, it is thriving.

The comedian Rosie O'Donnell's daytime talk show starts booking a few Muppets, including Elmo, as regular guests. In the mid-90s, daytime talk shows are at the height of their powers. It's not just Rosie O'Donnell. Maury wants you to know that you ain't that baby's daddy. Ha ha ha! Oprah is giving away free cars to everyone who showed up to the studio that day. Daytime TV, it is thriving.

And Elmo is getting guest spots on Rosie. That is a big deal. Then, to kick off the 1996 holiday shopping season, the toy manufacturer Tyco sends Rosie a gift. A nice gesture for all the press she's given the little red guy. And some savvy product placement. The toy that Tyco gives Rosie is a stuffed Elmo with motion and sound tech that makes Elmo laugh. When you press his belly.

And Elmo is getting guest spots on Rosie. That is a big deal. Then, to kick off the 1996 holiday shopping season, the toy manufacturer Tyco sends Rosie a gift. A nice gesture for all the press she's given the little red guy. And some savvy product placement. The toy that Tyco gives Rosie is a stuffed Elmo with motion and sound tech that makes Elmo laugh. When you press his belly.

And Elmo is getting guest spots on Rosie. That is a big deal. Then, to kick off the 1996 holiday shopping season, the toy manufacturer Tyco sends Rosie a gift. A nice gesture for all the press she's given the little red guy. And some savvy product placement. The toy that Tyco gives Rosie is a stuffed Elmo with motion and sound tech that makes Elmo laugh. When you press his belly.

It's Tickle Me Elmo. Even if you never held one, you know exactly what we're talking about. You either love Tickle Me Elmo or he terrorizes your nightmares. Maybe we need a trigger warning before that clip. I don't know. Maybe we should throw that in. When Rosie shows this doll to her audience, it kicks off one of the biggest shopping frenzies in toy history.

It's Tickle Me Elmo. Even if you never held one, you know exactly what we're talking about. You either love Tickle Me Elmo or he terrorizes your nightmares. Maybe we need a trigger warning before that clip. I don't know. Maybe we should throw that in. When Rosie shows this doll to her audience, it kicks off one of the biggest shopping frenzies in toy history.

It's Tickle Me Elmo. Even if you never held one, you know exactly what we're talking about. You either love Tickle Me Elmo or he terrorizes your nightmares. Maybe we need a trigger warning before that clip. I don't know. Maybe we should throw that in. When Rosie shows this doll to her audience, it kicks off one of the biggest shopping frenzies in toy history.

Before the end of Black Friday 1996, every Tickle Me Elmo on the store shelves have sold out. These Elmo dolls turn out to be a huge success for Sesame Street. In the first year alone, Tickle Me Elmo grosses over $30 million in sales. Licensing its IP is right out of the Disney playbook. Classic Walt D. move.

Before the end of Black Friday 1996, every Tickle Me Elmo on the store shelves have sold out. These Elmo dolls turn out to be a huge success for Sesame Street. In the first year alone, Tickle Me Elmo grosses over $30 million in sales. Licensing its IP is right out of the Disney playbook. Classic Walt D. move.

Before the end of Black Friday 1996, every Tickle Me Elmo on the store shelves have sold out. These Elmo dolls turn out to be a huge success for Sesame Street. In the first year alone, Tickle Me Elmo grosses over $30 million in sales. Licensing its IP is right out of the Disney playbook. Classic Walt D. move.

It kicks off a licensing business that today makes up 20% of Sesame Street's total revenue. I like those numbers. They're bringing Elmo and all the other cast of Sesame Street from the television to the toy aisle. So it is Elmo, Elmo of all the characters, who pulls Sesame Street out of their mid-90s financial funk.

It kicks off a licensing business that today makes up 20% of Sesame Street's total revenue. I like those numbers. They're bringing Elmo and all the other cast of Sesame Street from the television to the toy aisle. So it is Elmo, Elmo of all the characters, who pulls Sesame Street out of their mid-90s financial funk.

It kicks off a licensing business that today makes up 20% of Sesame Street's total revenue. I like those numbers. They're bringing Elmo and all the other cast of Sesame Street from the television to the toy aisle. So it is Elmo, Elmo of all the characters, who pulls Sesame Street out of their mid-90s financial funk.

And with hundreds of millions of dollars in fresh licensing and toy cash, they fend off their potential buyers, Disney included. Now, Disney does do a deal with the Muppets, which again, is not the same thing as Sesame Street. But the mouse will never catch Big Bird or the rest of Joan Cooney's creations.

And with hundreds of millions of dollars in fresh licensing and toy cash, they fend off their potential buyers, Disney included. Now, Disney does do a deal with the Muppets, which again, is not the same thing as Sesame Street. But the mouse will never catch Big Bird or the rest of Joan Cooney's creations.

And with hundreds of millions of dollars in fresh licensing and toy cash, they fend off their potential buyers, Disney included. Now, Disney does do a deal with the Muppets, which again, is not the same thing as Sesame Street. But the mouse will never catch Big Bird or the rest of Joan Cooney's creations.

Now, after this Tickle Me Elmo commercial moment, Sesame Street goes all in on Elmo programming. There's Elmo's World, a segment that runs for more than 140 episodes. And he even gets his own Elmo talk show, the Not So Late Show. The Not So Late Show. Elmo's got a bedtime. It's understandable. And this is a little concept that Nick and I called Let Your Winners Ride.

Now, after this Tickle Me Elmo commercial moment, Sesame Street goes all in on Elmo programming. There's Elmo's World, a segment that runs for more than 140 episodes. And he even gets his own Elmo talk show, the Not So Late Show. The Not So Late Show. Elmo's got a bedtime. It's understandable. And this is a little concept that Nick and I called Let Your Winners Ride.