MrBeast
Appearances
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
There's a reason no one makes videos like me. Because no one wants to live the life I live or be in my head. They would be miserable. Are you happy? Um... I... I'm gonna be honest. So far, more unhappy than happy.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Of course.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, you just got to really love what you do and push through it. It's pretty brutal because then you compound that with always being sick. I just spent four days in a hospital in South Africa because I got the flu and it just takes me a lot longer to recover from certain things. Um, it's brutal.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that's where it's like, if I didn't work so much, I would spend more time researching Crohn's because surely there's a better way to stop it than just destroying my immune system. And ideally I don't do that deep into my thirties and forties.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I see it as a little bit of a bandaid, but, um, you know, I've met with the top Crohn's doctors in the world and so far they're like, this is just the answer. And you're just lucky you're, you know, gut isn't attacking yourself. Um,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
so but i don't know i i feel like the medicine they give people with crones is kind of silly and there's got to be a better way to treat it i mean the ultimate solution is they just cut me open and cut out a large part of my gi track and then there you go but you know
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, it's even worse when you're filming because you got this huge multimillion dollar set and 200 people waiting on you. And, you know, sometimes you don't know if you're going to have a flare, but you just got to go fuck it and just down some caffeine and crank it out.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You did?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I've been told, yeah, by a doctor I have ADHD. I mean, I'm not surprised because I just sit and obsess over things constantly. But I think I'm happy with however my brain is wired. I don't really care to change it. Like I said, I think one of my greatest superpowers is my obsession. And I think some people would view that as a weakness.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But if you just think about solving problems three times more than everyone else, you're bound to come up with different solutions.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean... It's all the typical stuff. You are obviously who you surround yourself with. Luckily, I just got around the right people in my later teenage years because I feed off the energy of the people probably around me. It's so obvious. I start to talk like them. I become interested in the things they're interested in. This is all obvious stuff. I'm sure you've heard a bajillion times. But
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I always have to be protective of the people I'm around because whatever they say is what I start thinking on, and that's what I start obsessing over. One of the best things that happened with Feastables is I just reached out to all the fastest-growing chocolate companies, all the fastest-growing snack businesses, and everything, and just became friends with a lot of the founders.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
That's what would have probably taken me eight, nine years to solve. After 18 months, I was probably one of the top 10 people in the world when it comes to running a chocolate company and understanding it deeply just because it's just cheat codes. What about detail? Sweating the small stuff?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I wrote that with some of my employees when I was probably 22. So there are some things that I read and I'm like, oh, wow, I was an idiot. But for the most part, most of it still stands the test of time. And I do think it's very helpful. You know what's funny? A lot of CEOs have actually told me that they make their employees read this.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Which is funny because I'm like, damn, I should make an updated version of it. So everyone... But yeah, the thing is, the core crux of it is extreme ownership and don't make excuses. And people always... Yeah, I mean, I'm getting a lot of deja vu from when I was writing that. It was just a different time back then, too, because I just I had no idea what I was doing when I was 21, 22.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I just found that I was constantly telling like teaching the same or teaching people the same things over and over again. And it was always just like, take extreme ownership, take accountability. Like, sure, I guess it was out of your control, but it could have been in your control if you just thought through it more, if you just really cared. And that's what I was just trying to convey in it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, it's just, I mean, does physics allow it? Then yes, it's possible. It just, do we want to put the time in? I mean, I feel like people overcomplicate a lot of things.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I think I've just, it's a good question. I've never, I don't know why, but when people tell me I can't do something, I don't know where this came from. It makes me just want to do it more, to be honest. If you tell me I shouldn't do something, that's fine. But if you tell me I can't, then I just, everything in my body just wants to go, fuck you. I obviously can.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I just I don't know if I should, but I can. And then I don't know. It's like the thing is like to go viral, you have to do something that's never been done before. I've told this story before of like, you know, if you're driving down the road and you see a cow, who cares? It's a fucking cow. But if you're driving down the road and you see a purple cow, you're, like, you've never seen that before.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's something you weren't expecting. You're going to go, holy shit. And you're going to go tell your friends about it. You're going to remember that. You'll probably even think about it randomly once every couple years. Why the fuck was there a purple cow? And it's, like, it's the same thing. Just one was a little purple. And, like, you can apply that same, like, analogy to ideas.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, when you're scrolling through social media to find a video to watch, there's things that, you know, have been done before. You've seen... It's, you know, roughly similar to stuff before. You're just gonna scroll past it. You'll never think about it again. Just like you'll never think about a fucking cow on the side of the road.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then there are ideas that are like the purple cow idea, which is what I try to do, which are things that make you go, what the fuck? I've never seen that. Like, I have to click this or I'm not gonna be able to sleep tonight because like, why is this video? No way they did this, right? But those typically are very hard. And usually to get that purple cow effect, they've never been done before.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And if something's never been done before, there's usually a reason because it's very fucking hard. So you just kind of have to train yourself to like not resent very difficult, complex, hard, original problems and actually run towards them because those are the ones that, you know, tend to have more of the purple cow effect where people have to watch it. And viewership is very exponential.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's way easier to get 50 million views on one video than it is to get a million views on 50 videos. Right. And so and because it like kind of goes exponentially and it's like, you know, Pretty winner take all on the top videos like you just really have to lean into that purple cow effect if that makes sense Makes perfect sense
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You got to be very coachable because whatever I teach you today is going to change, you know, a year or two from now. Always learning, always improving. Coachable, um... A big thing for me is you got to see the value in working here. This isn't like a job. This is a career.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
If you don't realistically see a world where you're working for me in 10 years, then it's pretty hard for me to invest into you at the level I want. I don't like training someone for six months. They work here for a year and then I lose them. What I like is I train someone for a year and And then I get nine years of dividends on the back end where they crush at their job.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I'm constantly paying them more because they're becoming more valuable with time. Like that is like the eighth wonder of the world is investing heavily in an employee. And then they stick around for a decade. You know what I mean? It's like there are some of my top guys that I spent three or four years in the trenches with training and working with.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, they're like Tyler, who writes a lot of my videos and directs them. I, you know, probably talk to him five, six hours a day every day for four hours. Yeah, around four years. And now, because I can't spend... He spends 100% of his time writing the videos, directing the videos, obsessed over that, whereas I could theoretically max spend 5% of my time.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So he's going to naturally just shit on me on it because he can spend way more time on it. And it's like... So, you know, I have full faith in him, but the dividends that I get off of him after all those years of pouring all that time and effort into him. And now he knows exactly how I think, what I value that I don't even really have to communicate with him.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Sometimes I can just show up to film and like, I just trust that it's good. You know, and I have a bunch of people across all my businesses like that, that it's like great. And if, you know, in a world where Tyler's still working here 10 years from now, I mean, the amount of value out of someone like that is unfathomable. It is quite literally the eighth wonder of the world for a business.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's like, that's what I want. But you only get those kinds of people that see the value for working for you. And so they have to deeply believe the more valuable I become to this company, the more I'll be rewarded. And they actually want to dedicate their life to the business. So that's very important. Because if I really don't get that vibe, then it's not fair to both of us.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because I'm not going to invest in you like I should. Because I don't think you're going to be here in 10 years. And then you're going to feel that. And it creates...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
uh coachable uh sees the value um obviously obsessed i i don't i just don't like working with mediocre people i i mean i really just can't stand it it's the fastest way to make me depressed um is if i have to work with someone who's just not all in and just loves what they do um there's just a lot of you know stuff like that that i'm sure if you listen to like a steve jobs interview or something that he talks about it's just the the typical traits obsessed coachable all in sees the value and what is the single worst trait
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, it's just like... Because they're not bad enough when you fire them, but not good. The problem is, like... I mean, and you see it in full effect. Great people just love working with great people. They do. And there's something about being around great people that pulls some kind of animal out of you that just makes you want to do more and push more and believe things are impossible. And...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I don't know, when you put me around a bunch of other successful entrepreneurs, I just turn into a different human than if you put me around, I don't know, a bunch of people who are just running small businesses and don't really care and don't really have much ambition. I'm like two completely different humans. And you see that same thing in full effect.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You put a bunch of A players around more A players. They just build off of each other. But you've like put two or three C players amongst a bunch of great people and they'll start pulling them down. They'll start making them not want to work as much and make work not as fun. And so everyone knows, get rid of the C players, right? Obviously get rid of people who aren't all in, blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's the ones that are like, they're not an A player, but they're not a C player. So it's kind of hard because you still feed off the energy. And if you get enough of them, it just drags the overall culture down. So those are like the worst. I mean, not everyone can be these like world ending monsters that, you know, there are a lot of mundane things like, you know what I mean?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
the book controller and accounting, I mean, probably doesn't have to be the best in the world, but you know, when it comes to like the mission critical things, like making videos and things like that, you like just the great people got to be surrounded. Like that's one of your number one jobs as leaders, just to make sure you're great people are working with other great people.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Cause that's like, that's like the number one reason why people leave jobs isn't money you know what i mean it's like number four on the list don't ask me to list them all i don't remember i just know the number one thing is do they enjoy who they're working with and people will leave their job because they hate working with people way before they'll ever leave because of money
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, my earliest years, I... I'm just stubborn, man. I just never give up. I mean, there was, there's no world where I ever would have quit. I just, I mean, if we're just jumping right into it, it's a great, no intro or anything, just boom. That's how you hold people. When I was 11, I just said, I'm going to be a YouTuber. I'm going to die trying. And I meant it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, because I just find the people that do.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah. There are so many people in my business. I mean, obviously, you have to take care of them and pay them well. They're not the kind of people that will just make the standard rate. But yeah, people like Tyler, Klitzner, Russ, and... You know, people on our editing team, I mean, they're putting in most weeks, same amount of hours as me, and they're all in, see the vision.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like, it's hard to find those kinds of people. But, you know, when you do, you got to treasure them and recognize that they're unicorns.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Probably, I think the production company were around 300, festivals around 100, and then probably another 40, 50 scattered amongst everything else.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, that's an understanding.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Of course.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, yeah. The worst part is I just have this very once in a – just very rare opportunity where I have so much attention and so many people watch my content, and I just wish I had more experience building businesses. I'm only 26, and this is my first – real business of... Every employee milestone we hit, it's my first time hitting that, right?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, when I hit 100 employees, that was my first time getting there. And this was my first time going from 100 to 200, 200, 300. And, like, with what I know now, I could have done it so much faster, obviously. And it's just, you know, it's a little brutal because, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And like scaling Feastables from, you know, zero to 100 was way easier than doing my production company because I had been through the ringer before and I learned a bunch and I get better with time. And it's just honestly the most annoying part is just ignorance, right?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like because a lot of things, mistakes I make, I look back and I'm like, oh, yeah, I probably should have brought in people with more experience working at a larger company earlier here. I waited a little too long here. I probably should have. And it's just like brutal because if I had known these things, I'd be way further along. But I mean, that's just how you learn.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You just got to make 10,000 mistakes.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's just like, so that's where, I mean, my big thing recently has just been trying to find people who have successfully skilled businesses and like bring them into my organization and learn from them because I'm just so tired of like being like, fuck. I should have known better, but I didn't because I've never done this before.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I'm trying to find a lot of great people who have been through it so they can kind of mentor me along the way so I make less mistakes, which has been really good. We brought in a new C-suite recently.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's always a hard balance because I try not to... In the past, decisions are kind of like pendulums, and I have a problem where I'll identify something and I'll overcorrect the pendulum one way, and then I'm like, oh, no, I should have just stopped in the middle. And my overcorrection in the past was like... Corporate people try to build too many systems and they kill innovation.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I was very anti people with too much corporate experience because they're going to just destroy all the creativity. But that's why we're making so many organizational fuck-ups because we don't have anyone who's actually built the business at this size. And so the pendulum was on the right and I swung it all the way to the left of... No corporate.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And now I think we're in the healthy medium where, you know, obviously the people in our C-suite and the leaders should have lots of experience managing people at this size and scale. But it's just finding the right people who can do it and build systems in a way where it doesn't crush creativity. And they actually value the product over ease.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And there was like, even if no one still watches my videos to this day, I would still be going. And so people hate it, but I'm just the most competitive, stubborn person you'll ever meet. And I just never give up. And where did that come from? I have no idea, to be honest. Honestly, it feels like it was just in my DNA, in my bloodstream. My mom hated it. Growing up, we'd always argue.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, you hit it on the head of, you know, I have four or five hundred people right now, but we've also worked with thousands of people in the past. And so I think it's just what comes with it. But at the end of the day, you know, as long as what we're doing is moral and ethical, like you said, they're going to throw arrows. But, you know, I I'm just a problem solver.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, boy.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like whenever I see the metaphorical arrow, I just go. you know, what's the problem? And if we did something wrong, how do we fix it? Or if it's not an actual problem, it's just rumors. I mean, it is what it is. And so, yeah, I think it just comes with part of it. I mean, it sucks. And it's unfortunate. But you also think like, most people don't like their jobs, too.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so it's not like this is even specific to our industry. Like, you know, just go ask 100 random Americans of all the jobs that worked in their life, how many did they deeply enjoy? And would they have nothing negative to say? So I think it's just Part of it, you know, it's almost like a pastime for a lot of people just to like trash talk their old jobs or whatever.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. I mean, all criticism all the time does. But I mean, the thing is, independent of that kind of stuff, it's just like, I mean, for me, we are averaging like 200 million views of video.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, you know, like, uh, most of it, unique viewers, like we're talking like two plus percent, um, sometimes 3% of humans alive watched every piece of content I put out, you know, depending on how well the channel is doing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so like, I mean, it's like you could, I could upload a video and then with 365 days later, you could grab 33 random humans anywhere on the planet, especially cause we do doves. You know, what's even crazier is there, you know, YouTube's not in China. So that's like two to three percent of humans alive, excluding China or China's mixed in there.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But if you just take people excluding China, it'd be more like three to four percent. But you could just grab 33 random people on the planet and one of them on average would have seen that video because the views are so fucking high. So, yeah, I mean, there's a lot of criticism that's thrown at me and
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The thing is, since our stuff's so global, sometimes transcends culture and not everyone views everything. And so everyone has different opinions and stuff like that, which is why it will drive you crazy at our scale if you try to make people happy. Because even if 99% of people are deeply happy, which is an insane hit rate.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like if you make a piece of content, 99% of people that watch it love it. That is wild, which that kind of stuff doesn't happen. But in our case, if just 1% is unhappy, that's 2 million people, which is more than anyone else even gets on views on video. So which will feel like an insurmountable amount of criticism and feedback. And it's very easy to like,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
She has this thing where once Jimmy sets his mind to something, he just never stops. It would always piss her off because when it was YouTube, she wanted me to be studying or things like that. I really don't know. It's just always been how I am. I think a lot of people have these weird tendencies and they tend to try to unlearn them. I had phases in my life where I was like, am I too extreme?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
trick your mind into thinking, damn, everyone hates me because you just, you know, focus on the 1% instead of the 99. So I just came to the point where, you know, I just have to have my own internal guidelines of like, do I think what I'm doing is good? Do what I think, you know, is moral, ethical? Do I believe in what I'm doing? If so, fuck it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like I'm never going to be able to make everyone happy. So I, and if you just, you let the whims of the internet kind of decide what is okay and what's acceptable and when you're being bad or good, then you don't have a spine, you don't have a backbone, you stand for nothing and it will just destroy you mentally.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so, I mean, I don't know what age I was when I kind of got in that mindset, but I just was like, I'm going to decide and I'm not going to let the internet decide, you know, what is okay and what's not. And then ever since I got to that point, you know, people criticize me for something and I'm like, I don't agree. Then I have like, it's easy for me to just go, oh, well, I don't agree.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Not going to make everyone happy. I believe what I'm doing is right. And just move on.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, it's not.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I've probably read comments or tweets or... I've probably in my lifetime read over 5,000 messages or comments or something telling me to kill myself. I mean, you know what I mean? You know, just like, and what would possess someone to tell you to like leave a comment where it's like fucking kill yourself. You know what I mean?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So agreed, like you're, we were not meant to receive this kind of feedback from basically anyone anywhere in the world. You know what I mean? Just all, you know, consistently day in and day out for my, in my case now over a decade.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah, of course. I mean, it does all the time. Or it used to all the time.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, back in the day, I wasn't as confident in my ability to be successful. And when you're probably 20 and you're hiring all these people, I have high risk tolerance, but I'm reinvesting every dollar I make. I'm hiring my friends from school. I've hired my mom. These people I really care about are depending on me. And then I upload a video and it does bad, and then people...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, I pour all my time and effort into it, but, you know, maybe it doesn't come across as well. Like, you know, some people might have interpreted as lazy and you read a comment being like, wow, what a fucking lazy. Like, I thought you made great videos or this this video sucked. And you read that and the video is underperforming and you're like, fuck, maybe I am being too reckless and.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, there's definitely times where I would cry just because I would just be like, fuck, am I not doing this right? Or they don't understand I put a lot of time into this or whatever. Sometimes you're like, fuck, does the algorithm hate me? Am I being suppressed or whatever back in the day?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
yeah probably there was like a a month probably last year where i i felt a little bit of that just because um you know just sometimes occasionally the rumor and drama mill gets spun up but you just gotta snap out of it and like i said just go do i believe in what i'm doing do i it's like it's hard because you know anytime i do anything good it's you know people are always like uh
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
People are very intimidated by me because I just am so obsessed with work and I'm so all in. Is this unhealthy? Should I try to be more like a normal human? Especially when I was a teenager. It's a lot easier... It's funny when when you're making lots of money, it's like admirable. It's respectable. It's like, look, those are traits we want.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
They try to we're like conditioned in America now when someone does something good, there's always some ulterior motive. And I've I've always been straightforward and just said a world where I help people is just better than a world where I don't like I don't try to come up with this crazy like story of of how, you know, someone helped me when I was younger.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And now I just want to give back and cry. I'm just like, yeah, I can make viral videos. And I think a world where I do viral videos that help people are better when I don't. you know, I just kind of, that's my answer. Um, but it always does suck when people try to just like, I don't know. It's funny. The more good you do, the more people think you're secretly evil.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's like, why can't I just help people? Cause it's fun, you know? So occasionally those will get to me and I'll just be like, guys, you don't even know me. Like, and like, you would think sometimes you'd read, like when I build wells in Africa or help blind people see or things like that, you would, you would read some of these things online. You would,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
think i'm hitler i mean it's crazy like how people portray it and i just i don't know i wish people just understand like in my opinion a world where i help people is just more fun than a world where i don't and it's really not that deep the people around you how does it impact them Oh, how does the drama and that kind of stuff impact them?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
To be honest, in my case, I don't think it hits them that hard because most things usually fall on me and people want to go after me because I'm the guy that does good, the quote unquote philanthropist. So usually I'm like the one that gets thrown under the bus quite a bit.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, the ironic part is the more I help people, the more shit I get, to be honest. It's so funny because the same day I'll drop a video where I'll help a thousand blind people see, some other YouTuber will drop a video where they just bought a new mansion, and it's like, Everyone's like, yes, you know, get that mansion. Good job.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then they'll be like, fuck you for curing blind people, Jimmy. Fuck you. You're using them. And I'm like, no, I just want to inspire people to do good. I mean, I can buy a mansion if you really want me to. So it is funny. If you're trying... This is a weird sentence, but if you're trying to be liked, I actually don't recommend you help people.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I actually think helping people will make the internet like you less than if you just buy nice cars and do the typical influencer path. We're just so conditioned in America to see it as a shield and no one actually does good because they just... find it fun, apparently. But, I mean, I don't care. Like I said, it's just more fun than if I didn't.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So, I mean, people can shit on me for helping people. It doesn't bother me anymore. But I wouldn't recommend you get into it if you want to be liked. Because I think it's negatively correlated now.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But when you're not successful, you know, you're a lunatic when you have all these traits. And so back then, I'd occasionally be like, man, like, should I try to be more normal? But I just could never do it anytime I tried to. I mean, I've mentioned this before, but one of the like.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It is so fascinating. It is... I swear to God, man. Like... It's... There are... I could just, I don't know, do these like $1 versus videos where I compare like a $1 boat to a billion dollar boat and all these other things and not help people. And I would just get way less shit. It's so funny because no one bats an eye when I post that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But when I give hundreds of thousands of people in Africa clean drinking water, it's like all hell breaks loose. And I'm like, guys, I'm just. trying to bring attention to a cause I don't really. But the thing is, I'm just going to keep doing it. And I mean, I think in my case, most people have realized I'm not going to stop. So they're just kind of over, you know, getting mad at me.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And they're just like, all right, Jimmy's just being Jimmy.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like I said, you have to know where your line is. And as long as you're on the right side of your line, then it is what it is. People on Twitter can say whatever they want. And I think that's the only way to really survive at this scale without going crazy, is you have to determine where the line is, not let the internet.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yes. Let me drink some water because of my flu. Well, the I don't know about the last seven days, but in general, we so we're filming a video where we're doing the I'm visiting the five most deadliest places on Earth. So one of the places was a safari in South Africa. So I flew to South Africa to spend time in a cage surrounded by lions. Sick content.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It was really good, which that was a bitch to get to. And then I got the flu and so spent a couple of days in the hospital there.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
um and then we were going to go to snake island to spend time there then the world's deadliest road and then we have a couple other places but that got postponed so instead got out of the hospital went to florida filmed with aaron judge then i went to or no went to north carolina we have this guy where i built a gym and i told him if he loses 100 pounds before he leaves the gym it has a big red circle around it i'll give him a
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Then worked on the coming up videos. It's a lot. And then flew to Florida, filmed with Aaron Judge. Flew here, just landed. Filmed with the reunion that you were at with the contestants for Beast Games. We're doing this podcast. What time is it? Like 1 a.m.?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
things that like I have a memory of that like really is burning my brain is like people one time like a high schooler told me when I was in middle school like all you do is talk about YouTube like do you like know how to do anything else like you're just like a freak and I tried to like watch South Park you know because that's what a lot of people in my school watch to fit in and I just couldn't I was like this is such a waste of time I don't like I could be working right now and I tried to do all these things to like fit in and I eventually just like stopped talking because I just didn't relate to anyone and um
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, 1 a.m. The latest podcast he's ever done.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
lightweight I always do my podcast at 1am my last podcast before this was like 4am like a couple weeks ago and then we're flying to San Fran to film with Steph then we're Steph Curry yeah Steph Curry then I think I'm going to Snake Island then the deadliest road and then I won't I'll basically I don't think I'll be home for another 16 days so I'm just traveling around filming for the next 16 days and then yeah I guess then I'll get home and then they'll make me
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Fill my home.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's been brutal. It's gone to shit the last couple of months. It's really killing me, to be honest. It was, like, so much easier when you're... Bro, if you don't travel constantly, life is so easy when you just wake up in your own bed and, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Waking up in your own bed and working 15 hours in your office or whatever, so easy compared to all this fucking bullshit where I'm like, I don't know the time zone I'm in. I don't know what place I'm in. I don't know where I'm going in two days. Some days I'm going to bed at 10 a.m. Other days I'm going to bed at 5 p.m. It's a mess.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I used to put up with it and figure out how to do the training, but it's just... I don't know. I need to... Truthfully, whatever's a priority, you'll get done. I just need to make it a priority again. I really do miss it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's just this... The hard part is putting Beast Games in the mix, because I was already basically working whatever, every hour my eyes were awake, but then Beast Games is such a monster of a project, and I have to maintain the same
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
youtube upload schedule and then i do a lot on festivals now and then i have a couple other businesses so i i just honestly something had to give and sadly it was working out but it's fucking stupid so i need to like reprioritize my life where i can get i mean it just only needs to be 45 minutes five days a week it doesn't doesn't need to be hard but the bigger problem is i'm just not sleeping like i used to because we got so much going on and so when i hit it hard in the gym and then i don't get enough sleep then that causes pretty extreme fatigue the next day so it's like i gotta fix the sleep first before that but
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, it's got a lot going on, to be honest. I'm dying.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Right now, honestly, fine. I'm jacked up on all that caffeine. But I mean, just in this feast, you know, the flu is not helping. It's it's making everything like 30 percent harder. So, you know, it's like life's like a roller coaster.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
There are going to be moments where like right now I'm going to answer this negatively, but I don't want someone to think that's indicative of like, oh, every and every time you ask me this, it's going to be up. But because of the flu and the lack of sleep, I mean, I'm struggling at the moment. Just a lot of grinding.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
a little happy because we just dropped the ending of beast game so it's like a little bit of emotional high but after this I'm probably gonna go crash be tired as fuck in the morning tomorrow which I hate but yeah I would say I'm on like the lower end I could use a couple good days to bring the energy back up
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I don't. Well, the thing is, here's the problem. Like it's if my mental health was a priority, I wouldn't be as successful as I am. I mean, and that's just like a sad fact. Like I obviously never would have buried myself alive for seven days, seven days of solitary, seven days on a deserted island, seven days. blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, it's like, you know, being consistently uncomfortable and like being able to consistently suffer over long periods. It's like arguably one of the deepest modes. Like there's a reason no one makes videos like me, like not even close because no one wants to live the life I live. I mean, there, there are months where I'm, you know, I'm
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I think there was one year where I was flying like 200 days, like I was on a plane. I mean, it was a fuck fest, but, you know, to get these videos done and do everything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's like, you know, when I wake up tomorrow and I'm going to be pretty fucking tired and feel like shit, I'm going to go... You know, something I always tell myself is how you feel right now is why no one else does what you want to do or does what you do. And if you push through this, that's just even, you know, more of a reason why no one will ever be who you are.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, people used to call me mute. Like one of my teachers literally asked like, if I was mute, like, cause that's how little I spoke because no one in the school I went to was entrepreneurial or wanted to build businesses. And I just didn't want to do anything else. And, um, yeah, eventually I started to succeed, found other lunatics and now life's great.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so it's like, I think being able to... push through unhappiness and do things you don't want to do consistently year after year over the course of a decade is like the ultimate advantage. Like, I mean, I think we'll hit a billion subscribers and I don't think anyone will be anywhere near close because like once you make a couple million dollars, why would you live the life I live? Like why?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Why would you not take weekends off? Why would you not just film locally even if it means less views so you can be on the right time schedule? Why would you not, you know, prioritize your sanity and that kind of stuff? It makes no sense, but that's why no one else does it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I think those have gotten a little better. Mental breakdown sounds extreme. It's more, I'm like, fuck, why am I doing this? This is so fucking hard. Because it's just a lot, man. You're just going constantly. It's like, because what's funny is, I think I said that years ago, but that was back when all I was really was doing YouTube.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Now I run this chocolate company, and we have the show, and we have a couple other stuff, so... I think the hardest part really is gear shifting. And so I try to bucket these things correct. If I'm on set and I have a 15-hour film day, ideally the things I'm doing in between filming are related to main channel because I'm in the frame of mind of that. And that's one thing that's really helped me
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
not feel like my head's gonna explode. Like if I'm in Chicago at the Feastables office and we're going through Feastables marketing, and then you come in and you go, what do you think about this bit for this coming up main channel video? Then I have to like shift my frame of mind. And then like that constant gear shifting It'll make my fucking head hurt if I'm bouncing around too much.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's also just very not core to who I am. I love obsessing over certain things. And I find obsessing over things within a business isn't like switching back and forth between marketing and product. In the same business, it's pretty easy. There's a long way of saying one thing that's helped with that is just really...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
organizing my schedule in a way where it allows my natural state of mind to like obsess over a certain business, finish that, then move on to the next one. Whereas before it used to be like 30 gear switches a day. And that's just miserable. It's just not even fun, to be honest.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
yeah so two questions there do you think the average person would like to be in your head and secondly are you happy uh well no the average person does not want to live the life i live or be in my head they would be miserable because you're just working all the time and they they would probably just ask themselves why am i working all the time why don't i why don't i do literally anything else i mean because they're i mean obviously i'm not a robot there are times where i'm like fuck i really want to play this strategy board game i want to do this thing and i'm
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But, you know, I like to tell this story when I'm on podcasts, because if you have a younger viewer who's in that same spot, you're not the problem. It's your environment and you just gotta put yourself in a better environment.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I look at the schedule and I'm like, oh, maybe I could do that in four days. And the hard thing is you really have to be delicate with the framing of your mind because it's very easy in moments like that to go, fuck, I'm like a zoo animal. I don't have free will. I'm like a little robot to my businesses. And so you have to be very careful.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And sometimes those emotions take over, especially because I'm a very defiant kind of guy. And I'm like, but I really want to do this thing. But I can't because I got to go film this video and I got to do this and I got to speak at this conference and I got to do this networking thing and blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so, yeah, I think most people, when that feeling comes up of like, am I just a fucking animal? Like, do I have any free will? They would probably get very depressed. But I've been able to like work through those and just I always try to – Your brain, you just got to control your thoughts and be like, well, this is the life I chose. You want success. You want to change the world.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You want to do this and this. This is the price you have to pay. You should actually see this as a good thing because this is why, which is why I'm very diligent about how I frame things in my mind. This is why no one else will do what you will do. And this is a good thing. This is what you are feeling right now is your moat. You're lucky it's hard. Push through it and you'll be happy you did.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so that's kind of how I try to view it. But no, I don't think most people would be happy living my life. They would be like, oh, let's just grab a couple million dollars and be happy. Are you happy? It depends what day you ask me. Right now, I'm having a good time. Other, you know, when I had the flu in Africa, sitting in a cage of lions, fuck no.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
This year, probably, so far, more unhappy than happy. And it's just, there are just things you got to do that just aren't fun. You know, but I think... I really deeply enjoy working on Feastables, and I'm trying to spend more of my time building it. The problem is it's just opportunity cost because I'm the only one who can be in front of the camera and film.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that's what's brutal, especially with Beast Games, is I'm just filming so much. It added so much shit to my yearly filming, like doing this giant show. on top of already having the largest YouTube channel in the world. And I was already filming some months, 25 days a month. So I'm just like, that's just the rough part is because it's like, it just all rests on my shoulders.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. No, I don't. I didn't get it from them. What influence did they both have on you? Well, I don't really talk about my dad much. That's a long story. Don't need to get into it. But my mum, honestly... It was, it wasn't, it's great now. Me and my mom have a phenomenal relationship, but on the come up, it was, it was pretty rough because in 2008, they were over leveraged.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And if I don't film, there is no content. Like the channel just literally ceases. Like if I stopped filming. And so, you know, I have found more and more that I'm finding more joy in entrepreneurial things and building businesses. And I do think I'd be happier if I could spend more time doing that. But it's just like weird because I could literally hire anyone in the world to do that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Whereas I can't hire anyone to replace me on camera.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, of course. All the time.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. I feel like that's what half this podcast has been about, about how I don't want to do things, but I push through and do it. I think they're just reasonable humans. A lot of them are chasing a goal of like, oh, I just want this money so I can take care of these things. It could be noble things like retire my mom or just not have to worry about money.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then they go, well, why would I suffer now? I'm good.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, man, probably countless times. I mean, when I was in solitary confinement for seven days, I mean, that was fucking miserable. I mean, I did quit a video. I've quit a lot of videos.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, I guess I never truly would have quit. I mean, my biggest thing would be I just would have quit for like a week and been like, Fuck, let me sleep nine hours a night and, like... But, like, I spent... We did a video where we spent seven days on a desert island. First time we filmed it, on day two, I woke up on the beach, and I had literally... I didn't know sand fleas were a thing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I had, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
700 bug bites up and down my legs all over my body I was sunburned I was like a little bit of me was like damn am I gonna die like this is crazy how much like bug bites are everywhere and my skin was so red and I was like couldn't see straight and so I ended up quitting on day two um which is brutal because you spend all this time and money and you have the crew out there and you flew out there and
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know, it's, it's opportunity costs. It's like, that's a seven day window. We could have got a video and uploaded it. And now we don't like it's, you know, canceling a video like that is literally the worst thing that could happen from an opportunity cost perspective. And that was like, you know, and you have moments like those and it's like, fuck, like this isn't even fun. Fuck this shit.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, but,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, you're running on a treadmill cranked up to the max, especially if you want to be a top tier creator like me. And it's just like, who can stay on the treadmill the longest? Because it never slows down. If anything, you're making it faster. But no, I mean, I don't think there's ever unironically a time where I actually would have quit. It just breaks probably would have been nice. Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah, of course. I don't have any intention of ever stopping.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, it was on Christmas Day.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because her family was in town, so I proposed. Okay.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
She's literally... You could probably count on your hands the amount of people on the planet that actually would make a good partner for me, and she's just one of them. She really understands that work is what... you know, is what I live for, what keeps me going. And she supports me and she understands how important it is.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's, the big thing is hanging out with Tia, my fiance is, is so frictionless. We play the same video games. We watch the same shows. We're very interested in the same things. She loves learning like I do. So, you know, it's exciting to see what, you know, lecture she listened to online that day or like whatever weird book she's reading. And she just like,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Everything about being around her is very frictionless, which is great because like, obviously I don't have much time at the house. And so like the last thing that I need is to come home from work and there be friction. And so we don't, we don't fight. It's I, you know, I, sometimes I'm like, wow, this is like my best friend and she's hot. This is great. You know?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So we literally went bankrupt. And so they, you know, had properties that they used to get other properties. And then when everything collapsed, they lost basically everything. And so my mom was working two jobs and, you know, barely getting by. And so we... I didn't see her that much because when I was coming home from school, she was doing her second job.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, and so it's like, it, it feels weird sometimes.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that, but the beauty is she gears her schedule around mine. So like she'll work when I'm working and then she'll just travel with me. And so honestly, a lot of it is on planes. A lot of it's in car rides or... you know, an hour before bed or in the morning, that kind of stuff. But it's like, because there are pockets of breaks on set and things like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So it's just, you know, having, it's really hard to find someone who is intelligent, actually has their own hobbies, things going for them, independent, that's also intelligent.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, I'm only 26 and we have the largest YouTube channel in the world. And Beast Games is going to shatter some pretty crazy records. And we do nine figures of festivals. But a lot of that stems from being a very confused child that's not fitting in, that feels like a... Plus, I really wanted to take care of my mom, because when I was 11, we literally went bankrupt and lost everything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
willing to mold their life around mine and not see it as a demeaning thing because like yeah if she was just like well i have this thing going on and i have to prioritize my life i would never see her but because she's willing to you know mold her life around mine uh in my work schedule that that you know is that's everything um and it's rare that someone's willing to do that while you know being as in my opinion at least from what i've seen as intelligent and independent as she is
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah. And that's the thing. My lifestyle right now would not work for kids. So I want kids, but I want to wait as long as possible because if I'm going to have kids, I got to be a great dad. I really, really enjoy mentoring people. I love mentoring younger entrepreneurs. And like, I've told this, I think I told this story on Joe Rogan.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I helped one of my friends go from like 40K a month in revenue to 400K on YouTube. And I do kind of stuff like that all the time. I just like, one of my other friends has a snack CPG brand and I helped him grow it to eight figures in revenue just for fun. I would just call him a couple of times a month. And it's like, there's something so satisfying about helping other people succeed.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I would love to have a couple of kids and just like really mentor them into like
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, we do nine figures in Feastables. I mean, we can say that, yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Overall, I mean, you could do something like that, yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So it was a lot because she was a single mom raising us. She's working all the time. My... I don't talk about a lot of this. I have Crohn's disease, so I was very sick growing up. My brother also had issues as well. And so we're not the healthiest kids in our teenage year. She's just trying to get by and take care of us. And then...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
On paper, yeah. But I mean, in my actual bank account, I have less than a million dollars.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
A little bit, but I also have some assistance and things like that. So it's like I try to just pay myself what I spend personally a month just to stay even.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Money is fuel to grow a business. And then you make money from the business and then... To keep growing. Yeah. And then you find a business that you enjoy that is better for Mother Nature or Earth or people. And there you go. You have a fulfilled life. That's my theory. I just don't... When I'm 70, I don't want to look back and have regrets, you know?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Such a cliche question that I'm asked a lot. Enough like building the business? Never. I mean, I just want to keep like building a business is like a video game. It's just fun. You know, like with Feastables right now, you know, we're the largest ethically sourced chocolate company in America.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And like, it's just fun to like look at something that's been done the same way for 100 years and go, how do we just flip this on its head and fuck up this industry? And How can we pay our farmers a living income, not use child labor, et cetera, et cetera. And so it's like, I think if I was just doing mundane things like everyone else, I probably would be bored as fuck.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
no I mean I do wonder you know sometimes should we be doing more but I've really found a good groove with Feastables I'm very I keep looking over there because there's Feastables sitting over there I do feel like I've hit a good groove with that and the ethical sourcing on it and the
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I mean, yeah, obviously I get a bajillion opportunities, but just, you know, right now this, like I think I said earlier, this is one of the few things in life that I've, it's scratched the same itch as YouTube where building Feastables is equally as fun as making videos for me. It is so delicious.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, big chocolate in America. Well, the big thing is when I got into chocolate, I didn't know any of these things. We used to source our cocoa from Peru, cacao, which ethical sourcing is not really an issue there. But the problem is majority of the world's cocoa comes from West Africa. And so as we got bigger... You know, everyone's like, hey, you need to switch your supply chain to West Africa.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm like, cool. And so then I started studying and reading up about it. And I noticed that 46% of labor in West Africa on cocoa farms is child labor. And I was like, that's not... That can't be accurate. And then I started digging deeper and deeper. And I was like, holy shit. It's just... almost half of labor is child labor.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I started talking to all the big chocolate companies or not all of them, but as many as I could get ahold of. And I was like, so what do you guys do about this whole child labor thing? And they, they're constantly just telling me like, it just is what it is. That's how chocolate always has been. I was like, Whoa, you guys make like a billion dollars a year in profit. You don't,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
she comes home and she just has this brat that's being annoying and like, I want to be a YouTuber. And she's just begging me. Sometimes she would literally cry and beg me to do homework. And I mean, I was, I was, I was like, I didn't, I didn't mean it in a mean way, but I mean, I, even one time I literally told her, if you want my, my homework done so bad, why don't you just do it?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You don't see an issue with that being on the back of little kids? And they're like, no. And then I have this crazy clip on it. I have a documentary guy. I think you saw him, Jeff. He follows me around. Crazy clip where I'm meeting with like a big – I got to be as big as possible because they're going to murder me. But like a big supplier. We'll just leave it big like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I asked them, I was like, so do you have any way I can pay extra to not use child labor or anything like that or any options? And they were just like, no. And I was and I my literal documentary guys is like filming and I'm in like this big boardroom and I look at the camera. I'm like, holy shit. They just said that on camera. And and so I did all this research and it was just like, yeah, no.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And especially in America, like there there's some European chocolate brands that, you know, try. But in America, like really no one really cared. I mean, there's plenty of options and plenty of time to fix it, plenty of money to fix it. So that just kind of honestly pissed me off. And like that. So then I just was like, how do we solve this? And
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So then it sent me down the rabbit hole that everything points back to, like, you know, to the reason chocolate in America is so cheap is because they just don't, you know, not the reason, but one of the reasons they just pay the farmers so little. Like, farmers make less than a dollar a day.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, it's 1.5 million. You're joking. Yeah, it's over a million. It's crazy. So what we need to do is we need to, in my head, get to a billion dollars a year in revenue as fast as possible while being ethically sourced and being profitable. A big part of it is we have to be profitable while doing it because then I can point and go, look, we achieve scale ethically and we're making money.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's not that you can't do it. You just don't want to. And maybe... Maybe we give them the benefit of the doubt. Maybe they just truly don't know how to do it at scale and maybe it'll open their eyes and they'll be like, oh, I guess it is possible and they'll start to change their ways. More than likely, they won't.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But over time, I hope we can just shine a light on it using my platform and just show the model works and then... I don't know. Something I would love to do in the long run is like, you know, how there's like the fair trade logo. Maybe I make my own version of it and I help other chocolate companies source their cacao ethically and or something.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, you know, and I just educate people on like if it doesn't have the symbol, it's probably using child labor and something. I there's some way where I could play my cards over the next 10 years where we get over a million kids out of child labor on cocoa farms. And so I just got to connect the dots and figure out the correct way to do it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I've been on these farms. I don't want to get rich on the back of little kids. I feel like it's kind of obvious. Maybe to other people in chocolate they don't care, but the first thing when I heard about it, I was like, why? Why is this a thing?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, like that's, that's what I told my mom. Yeah. What am I doing? I don't know. I was just like, I don't care. I just want to be successful. I want to build businesses. So it was like, bless her heart. Luckily, it worked out. So now I spoil her. She's great. She has her second home. Anything she could ever want, she has.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Hell no. I ain't selling that shit. You're never selling it? No, because the first thing they would do to up the margins is they'd just drop the ethical sourcing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, yeah, I've been offered a billion dollars here or crazy amounts of money there. But I mean, it's you know, what's funny is Zach got that famous billion dollar offer for Facebook. And he said, what was it? He was like, why would I sell the social media platform? I would just take the money and start a new one. And I kind of like the one I have. So why don't I just keep it?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I every time I get which I haven't in a while. But, you know, back in the day, I used to like jokingly poke around just to see what people would offer me. And I would get those offers and then I would always just be like, yeah. I mean, I would just do the same thing I'm doing now. So I might as well just keep doing what I'm doing now. You know, the money wouldn't really change anything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm thinking of updating. Yeah, I mean, if you hand them to me, like, hand me a couple bars. There's a lot of stuff that... The problem is, like, if you look at this and this, you know, from a distance, you can't tell really the difference between the flavors. Like, this is dark sea salt. This is just dark chocolate.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I'm about to update the wrappers where we're going to put, like, colored tips here so you can tell the flavors from far away. I think that's very important. Another thing, too, that I... There's just a... You made a mistake. You put these in front of me.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The other thing, I've been experimenting, and the newer renders are looking good with putting, like, right here, every bite helps get kids out of child labor, putting that on the front. And then we're messing around with different machinery. I feel like the images of the chocolate on the front could be a little higher quality. The back is pretty ass.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I want to put some more messaging on the back of it. There's a lot that needs to be, like the white tips here, it just makes it so obvious from far away what this flavor is, whereas all these blend in, and so, yeah, brutal, gotta fix it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You're going to fail a ton. I mean, when I first started Chocolate, I mean, it was hilarious how bad I fucked up. Our original...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
bars were like very thin there's a reason why like chocolate bars have these like break points here where they like break easily i didn't know that um and so mine was just one solid sheet of chocolate but that's almost like a piece of glass whereas if you drop it it just shatters into like a bunch of little pieces And I also didn't know that there's a thing called a package engineer.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so the first thing I did was start paying my mom, take care of her once I started making money because she gave everything to get me where I am. And I wouldn't be where I am now, but it was like me and her spoke different languages when I was younger. You know, she she didn't want me to end up like them, you know, and, you know, get screwed and not have much money.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And can you hand me a box of Feastables? My original chocolate box, when you pop these open and put it on a shelf, this obviously, the problem's fixed. But if this was sitting on a shelf, when you grab this one, these would all slide forward and then they would fall out of the box. Or the box would fall off the shelf because of the weight, because there wasn't right balance at the bottom.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And the lips here, this didn't used to be a thing. So these were open and there's just the bottom lip here. And so they would fall out like that. And then the bars, because we didn't have the natural break points, would shatter like glass.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, me, and the thing is, this is an old team in pieceables. I would tell them, like, there's too many broken bars. When I go into Walmart, I'm seeing too many that are broken. They told me, like, ah, you're worrying about this too much. It's not that big of an issue. It happens to everyone. And I got to the point where it was just...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
fucking pissing me off because I hated, like, grabbing a bar off the ground or seeing on the shelf all these, like, shattered chocolate bars that I put, like, I paid people to put GoPros in, like, a bag of Lays chips pointed at, because I couldn't get, I tried to get Walmarts to give me the security camera footage and they wouldn't.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I put hidden GoPros in a bunch of random Walmarts just to point it at the Feastville bars just to see why are they fucking breaking so much. There's so many shots of, like, you know, like a mom grabbing a bar and then she'd be looking at it literally like this and then you'd just see the box just go, And it would just fall off the shelf.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then they'd just put it up and some of the bars would be broken. And it would just happen over and over and over again because we didn't engineer the boxes correctly. They didn't do anything wrong.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The amount of people who tried to tell me that was illegal, I was like, bro, I don't fucking care. I just need to know why my bars are breaking. Like, I'll delete the footage. Oh, and so I that and, you know, I did a bunch of just data. And I actually so there's a company called Acosta where you can pay people to go into Walmart.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So then I I started paying wherever every week I would send someone into every single Walmart in America to buy all the broken bars, fix up the boxes. It's pretty expensive. I think, you know, it's like one hundred thousand dollars just to send someone into every single Walmart to clean them up. Twenty eight dollars a pop times five thousand. Walmarts.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And yeah, so I was sending people into Walmart to clean up the broken bars. But I was paying so much money. It was $100,000 a week just to send people in. And then I was buying all these broken bars because I just really didn't want people to go into a Walmart and to buy a broken Feastival bar. That is literally the worst consumer experience you can have.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And yeah, and then I learned what a package engineer is. And I was like, holy shit, this is your full-time job to make it where my boxes don't fucking fall over? Where have you been?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I probably spent thousands of hours obsessing over this product. I mean, I know it doesn't feel like it because it's just chocolate. But yeah, I mean, it's a problem. From the ethical sourcing to every little thing about it. Like, I don't do anything half-assed. And then you drive to a ton of Walmarts, don't you? Oh, all the time. That's what I do every day. Oh, fuck. We should go hit a Walmart.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And like the path I was going down was just basically like, oh, I'm going to be a homeless drug addict. And like her brain couldn't compute the world I saw in my brain, couldn't compute the world she saw. And it was constant friction.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
We didn't even go. Ah, he's got a plane he's got to catch. Yeah, it's my favorite thing to do is like sometimes I'll spend all night in a Walmart just scanning products and looking at the daily velocities and sales. It's like I had a layover in D.C. I live in North Carolina. Then I was like, wait a minute. I could just rent a car and hit like 30 Walmarts on the way home and just drive home.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so then I drove home from DC to North Carolina and visited every Walmart on the East Coast in like the middle of America, just to like go look at the chocolate aisle and see all the statistics and things like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Fuck, I wish we could go visit a Walmart. You know how fun that would be? It's like, I would love to educate you on the chocolate aisle.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Usually what I do is I just bang on the door and they let me in.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
100 million followers on TikTok.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, well, and I go in the back when I'm there if it's not on the shelf and I'll go scan it in and help the employees. And is that the difference? Well, you just got to know everything going on. I mean, it's just first principles. I hate when someone in my business tells me something that I don't agree with, but I'm too ignorant to be able to challenge them.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because then it's like, well, who am I to, you know, I guess I got to just take them on the word. But most people tend to pick the easiest route or conform to the status quo. And if I want to lead real innovation and change the industry, then I got to know every little facet of everything. And so, I mean, at the end of the day, you know, the shelf is where people buy it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I got to intricately know everything going on at the touch point of the consumer and how it gets there, how it's being stored at the distribution centers and then the retailer and then on the shelf and what does it look like? What's the experience and everything? Because all these little things add up.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, that's the thing. I used to think, which I've said a couple times, it was just content, but I've realized it's just everything I do. I just want to be the best at it. It's weird, man, because you just look at this chocolate bar, and you'd be like, who the fuck cares? But that's the thing. I've really enjoyed the last two years is I've gone as in-depth on this as I have YouTube.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's been every bit as fun. I mean, it's very, very fucking difficult and hard, especially the ethical sourcing. And like I recently spent a week in West Africa and I went from the bean all the way to the bar and like you worked on the farm and followed the entire QC supply chain and everything. And it's not, it's like, it's equally as hard as my YouTube channel, but it's also equally as fun.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Me and my brother. We were just there. I was just making videos.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that was just, that was a big eye-opener for me because I never thought I would enjoy something as much as my YouTube channel, and that's what I was saying earlier. I've come to realize I deeply enjoy building businesses and solving hard, complex problems, even though I know this is just chocolate, but I get the complex thing from the ethical sourcing side just on a daily basis.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, that's fun.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's what allows us to do everything. Like most people buying this aren't buying it because of Beast Games.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
They haven't gone down yet. They haven't gone up every year for 14 years.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No. I mean, because it's like we... I don't know. I just upload a video and then the next day I look at the retention and the CTR. And if we fucked up, I just, you know, well, what we do is we call them after action reports. I get all the smartest people in my company. Like, well, like we actually just did one. I wish I had it on me.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But like, well, we I have I pay this guy to just do a very in-depth breakdown of like, here's the retention chart. Here's every time someone clicked away. Here's where it was the flattest. Here's where it's the worst.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know, we'll take like, so if I upload a video that's 20 minutes, we'll take our last 10, 20 minute videos and we'll go, you know, uh, the median retention on the last 10, 20 minute videos was 10 minutes and six or 55 seconds is the median. So if the retention on this new video is 11 minutes or above, we did a good job. If it's below that, then we did below average and blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
11.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. So I'm 26 now. I can't really remember life before YouTube. My earliest memories are basically when I started making videos.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, and he just does like a giant like presentation. And so usually I have two weeks after we upload, we'll, we'll look at that with all my top people. And then we'll just be like, what'd we fuck up? What'd we do? Well, cool.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
All the time, you know, but a lot of that stems from insecurity. I mean, because the thing is, of course, we had a video recently, every minute someone is eliminated and didn't perform the best. Our intro was a little repetitive. It was a little dark. We brought back losers from Beast Games to compete in a main channel video, but the problem is some people thought it was Beast Games.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
They're like, oh, I've already seen this. There's just a lot of rookie mistakes there, and it's very easy for me to...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know get insecure and and like be like fuck this is why i need to be in the weeds but at the end of the day it's like it's not like when i was calling all the shots i was perfect either so as long as it's like as long as when people make mistakes they learn from them i have a saying like that i tell people all the time like like whenever our new creatives fuck up i'll look at tyler i would go tyler's literally cost me tens of millions of dollars in bad decisions like this isn't going to be the first time you fuck us out of a million dollars as long as you learn from it it's fine
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so as long as like, that's where these after action reports are important because as long as we, when we mess up, we articulate why and it doesn't happen again, then it's just part of it. But yeah, I mean, if the same thing was happening over and over and over again, then I'd be like, fuck, I need to get step in. But my guys are just good. Like they don't make the same mistake twice.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
very much and that's the thing like that every minute video like it flopped you know and that was your your highest chance of flopping is when you do something new like really really new uh one of our bigger flops before that too is we did this video where it was like 10 minutes this room will explode we built this giant tower had a guy start at the top he had to make it it was a real-time shoot down press a button yeah it was just didn't perform that well people didn't really like it um it was kind of complicated blah blah and it's like you have to be careful because you know um
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I want a culture where people feel comfortable experimenting and trying and feel fine failing. And so when that video failed or when every minute someone's eliminated, I don't go and yell at people or call them idiots or anything like that. I just am like, what did we do wrong? All right, here's all the facts. Just make sure it doesn't happen again.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Not going to be the first time you cost me a bunch of money. It's all good. I see this as investing in you guys, and let's just learn from it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm okay with my people failing. I'm okay with the video being 10 out of 10. As long as we actually took an honest, good try at it, You know, and as long as we failed because we made the wrong shot call, not because we were lazy, not because we didn't put the effort in, et cetera. As long as it's just like we made an educated decision to test something or try something and it just didn't work.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm cool with that. We can do that all day. And like they know that. And I don't yell at people, you know, or get mad at them when they accidentally mess up like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Don't worry about it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, exactly. They didn't have the best relationship. I mean, that's a topic for another day. Honestly, kind of a sour way to start it off. But yeah, my mom is great. I love my mom.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, you know, largest sets in history, most world records in history, largest cash prize in history, most winners in history, most contestants in history, most cameras. Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I know, because every Thursday I got to look forward to, like, seeing the internet's reaction to Beast Games, and now I'm going to wake up next Thursday and I don't get to see what people think. It's over.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I mean, I'm not. I mean, I guess I'm playfully sad, but it's fine. I have so much shit going on, I don't even really get to think about that kind of stuff.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, so we'll... Amazon, let's get season two in the books already. Come on, let's sign a contract. Can't really talk about it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
A lot of things. She would cry because I wouldn't put money away. When we started making money, she thought it was too risky. I mean, the thing is, nothing she would say was unreasonable. Looking back at it, she was perfectly reasonable in what she was doing. I'm just a deranged lunatic and was way too obsessed with building the business and way too all in. Um, like it's very cute.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, no one wants to do something like that. I mean, because it's fucking hard, man. Those sets and... The thing is, the reason why a lot of reality TV doesn't feel that way, and we could have obviously done much better storytelling, and we will when we do future iterations, but the...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
At its crux, like, what people don't see is, like, to have 1,000 cameras recording, the amount of infrastructure... Like, we broke a world record for most camera cables, Rand. Like, the most miles of camera cables.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, like... And the millions of dollars we had to spend on storage and millions of dollars on the control room and the millions upon millions of dollars of hardware to edit it and, like, having to bring in Adobe to custom change the Adobe software where you could actually have that many multicams. It's, like, it is the...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The actual infrastructure to actually be able to do that is incredibly, incredibly difficult. And that's why usually what they'll do is they'll be like, all right, here's a one hour. Like if you're filming a reality show, here's a one hour window. You know, they'll send out story producers. They'll put a camera on you. They'll be like, yo, can you say this line? You're kind of our villain.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
This is what we're looking for. They'll kind of tell you what to say. And then they'll write the notes down and they'll catalog it for the editors. Whereas we're just like. fuck it. We're going to be filming, you know, 24 seven, all these cameras, you guys be yourselves. We'll just capture it because you don't know when someone's going to do something weird.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You don't know when someone's going to whisper to someone in form of an alliance. You don't know. So you literally have to just be rolling and you need these to be acceptable angles. So you need multiple and a cam and a B cam and all this coverage, which creates a monumental fuckload of footage. But that's what allowed us. That was, I mean, amongst many things, that's one of the
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
biggest uh competitive advantages we had when filming beast games is we put in the effort to to set up all this infrastructure we could actually capture it and just tell the story how it is instead of having to use story producers to put words in people's mouths but it's a fucking nightmare man like i had over 150 people editing that i mean we were
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
combing through unfathomable amounts of footage and everything. And I mean, even things from like the computer network and our local IT constantly crashing because there's just so much footage there. And like, if I were to send all the Beast Games footage to just one editor, it would probably be like $300,000 in hard drives. And you know, and if you have 150 editors, it's just impossible.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So you spend millions of dollars and you build a central server room. And so we have our own server racks and everything. And then you have them remote and
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
there but even then just due to the sheer volume of footage adobe and everything was constantly crashing and it's like it was it was a nightmare on the back end but it's great because that's why we were able to tell what actually happened why it feels different because we were recording non-stop 24 7
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But that didn't affect them. I lost a ton of money filming the show, so that came out of my pocket.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, we spent way too much money on it. I lost tens of millions of dollars on that show. Really? Yeah. I'm an idiot.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, so episode one, we spent over $15 million on those towers, building them all. Like that was the most towers ever built, the most hydraulic press or whatever used. I mean, that set was fucking crazy, man. We had to build a thousand towers that were 10 feet tall. safety test them all, get it where they actually work.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
We had to literally hardwire them all and build our own software where we could drop people. We had to put up all the screens. I mean, that's arguably one of the largest sets ever built in history. That was just episode one. And that's just like the construction of the set. That's not including, like you said, we gave away over $20 million. I think over $2 million was in episode one.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
One time she, like when we had, I don't remember, like some month or made like a hundred grand and I'm like, okay, perfect. Now I can spend a hundred grand this next month on videos. And she like took like 5,000 of it and put it away for me in my own bank account without telling me. But in case, you know, I ever went, you know, was over leveraged or went bankrupt like they did.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then episode two, we have the city, which that was a $14 million set build. And that was huge. I mean, because that was a real city that they were living in, you know. And then I could, yeah. But just between the 20, whatever, $2 million we gave away, plus those two sets, I mean, already right there, you're at over $50 million. How much did the whole thing cost?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Luckily, it worked out. And it's because I'm really good at obsessing over one thing more than anyone else on the planet. Like, I lost tens of millions of dollars on these games. But it's about making season one as good as possible, and I just really love solving complex problems. Like, how many kids do you think are in child labor in West Africa, just on cocoa farms? That's 1.5 million.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
That I have been advised not to say because people will hear big number and be like, oh, well, I could have made a good show if I had that kind of money. But the thing is they couldn't because money isn't everything. Building and managing it is infinitely harder.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, of course.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, I just told you how we spent $50 million and we're only two episodes in. So how out of pocket are you? Tens of millions. Yeah, it was not a good financial decision to make Beast Games. I lost money. I would have more money if I didn't film it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
any regrets no no it's great i mean but for for me i was it was about making season one as good as possible you know i can't let the youtube community down because that you know creators don't have a good rep when it comes to doing stuff on streaming platforms and you know i'm getting 200 million views of video on average over the course of the first year and i'm going to talk to these streaming platforms and they're like yeah we've been burned by creators before i'm like
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
bro, I'm not a TikToker that dances. I have a production company and I routinely make spectacles. And even me, these streaming platforms, they weren't taking serious. So I was like, fuck, like if I fail, it's over. Like no one's ever, no streaming platform is ever going to touch a YouTuber ever again. So my big thing was just making sure this crushed and,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know now the doors are opening up i mean i'm getting calls from creators left and right and they're like oh yeah streaming platforms they wouldn't talk to me before now they're coming like i would try to get a meeting with them and they were like no now they're like begging to like have meetings with them and i already know of two creators that have signed deals um just on the back end success of these games and probably i mean hundreds of hundreds of millions of dollars is going to flow into creators pockets just because of these games in the next year
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. The problem is I have to wait for them to do a press release.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, I'm just talking about... I got you. I told him I'd be a good boy and not leak things.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It was their number one unscripted show of all time. And then, yeah, I mean, it's... I don't think they'd mind me saying it's very... The show's very evergreen. Like, usually these shows get a lot of attention and then kind of, like, teeter off. But ours is, like, over 700,000 new unique viewers are watching it every single day.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, um, I found out about it and, uh, she's like, please don't take this money. Just let me set aside anything. Stop spending everything on videos. And I was like, no, this is perfect. Now I can spend more. Like, this is awesome. Thank you, mom. And like, but to me, I don't, I don't really feel risk. Like I, if anything, it like risk excites me and like, I, I have very high threshold for it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, which is pretty crazy because if we maintain that, like, yeah, it's going to shatter some pretty crazy records.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because I put all this effort in and I want people to see it. Yeah, I don't get paid. All the promotion I'm doing now, I'm not getting paid for.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But, I mean, I guess the upside would be the better season one does, the more money I get for season two, three, four, five, et cetera.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You're 36 at that age. I already know what you're going to ask. Yeah, I mean, I hate that kind of stuff because if you ask me... The problem is if you asked me this like five years ago, I never would have said anything about Feastables or a lot of the stuff I'm doing now. And so the honest answer is I don't know.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, I think in what I'm doing, you know, hopefully by then I have 2 billion subscribers on YouTube. You know, Beast Games is... bigger than we ever imagined. Hopefully, Feastivals has gotten over a million kids out of child labor by then. And, you know, I probably will have two or three other businesses that I'm very passionate about that are hopefully crushing. And, yeah, just, I don't know.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Maybe I'll have a kid by then. I don't know. I mean, only time will tell. It won't be until I feel like I could actually have enough time to be a good dad, but I don't even know, man. I don't think about my personal life. I just think about winning and got to build.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, okay. Holy shit, is this me or my brother?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
These are on the internet?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I don't...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I don't. I was just thinking like, what house am I even in? I might be at a military base potentially. Cause when we were younger, my, both my parents were in the military, so they were traveling a lot. So this might just be like some random house. Interesting. I do recognize this, that this photo in the background, I'm sure you've thought of on screen.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I think that, that, that was, yeah, that's on the hallway beside her bathroom. I haven't been to my mom's house in so long. Um, Interesting.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
What was it, like two pennies back then? No. I wouldn't say anything if you gave me a microphone to talk to him because the problem is I'd be worried that it would change the outcome of how I became. Even though I know earlier on I probably sounded a little depressed because shit's hard, but I am happy with the position I am in, and I would be worried that...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
This is definitely a very confused child that's not fitting in, that feels like a fucking freak. Not this young one. I don't know what the fuck he's thinking. But this one right here probably is around the age where I was like, fuck, I'm just a fucking weirdo. I don't fit in with anyone. Why does no one want to build businesses and succeed? But I think going through that journey was important.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it just gives me a lot of conviction with things. So I probably, if I wasn't allowed to say buy Bitcoin, I just wouldn't say anything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, to my mom, I would... I mean, this was... What's funny is these are two different photos of my mom. Like, this version of my mom, I don't think there's anything I could say that would... I mean, because she's in the military, and they just beat, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
systems and order into your head and she this is probably right around the time where we lost everything and so this you know and she's at a very low point in her life and so I don't think there's anything I could say that ever would have like convinced her that her lunatic son is heading down the right path and you know but You can see the difference here.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, so yeah, we just literally weren't communicating the same language, but. I don't remember what age it was, but eventually after I took enough risks and figured it out, my mom just said to me, you know what? I'm going to trust you. I have faith.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's almost indicative where she's smiling in this photo. This is when I gave her $100,000. This is after we made it. This is after we had the whole conversation where she finally was like, okay, I'll trust you. There's a – whatever, 12, 13 years between these two photos was a very hard journey, especially when I stopped going to college and I got straight zeros. I mean, she thought –
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
his life's fucking over. I just wasted 18 years of my life, you know? So, same thing. I don't think there's anything I could say that would have changed anything. If anything, it would have just gave her a heart attack.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, and she's very happy and, like, yeah, we're in a really good spot now. I love my mom. I mean, because obviously I wouldn't be here without her, you know what I mean? If she didn't work multiple jobs and do all the things she did to... put me where I am. I mean, even little things like, you know, she would give me like some months, like, you know, 20, $30.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then I would take that money and use that to like buy stuff to like help make videos or, or whatever. And even just the fact that we had internet, you know what I mean? And things like that, which, you know, I mean,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
pretty basic now it wasn't as common back then you used to get a phone call and you're like house internet i don't know if you would go out yeah and so like you know um it wasn't the best position but she gave me all the tools i needed to succeed not you know on purpose but she must be so shocked well she's used to it now but yeah i mean on the come up i mean it was yeah i mean imagine being her you know i mean she used to
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
When I turned 16, she couldn't afford to buy me a car. She couldn't afford... The minivan we had, it was a fucking piece of shit. Needed a repair. She couldn't afford it. Smoke was coming out the front of it. She was an absolute mess. And then she comes home and I'm just like... I'm making YouTube videos. Fuck math homework, mom.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And everything got so much better after that point when she stopped staying up all night worrying about me and worrying whether or not I was making the right decision when she's just like, Jimmy, I trust you. I know you think about this all day. I'm going to just follow your lead. And our relationship has been perfect ever since that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, you know, and she's just like she I think she was making $40,000 a year because I we didn't talk about finance as much when we were younger. But I remember I got a $40,000 brand deal. And then she told me that's how much I make in a year. And I was like, holy shit. I didn't at the time. I was like, I thought you made way more than 40 grand a year.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then I was like, why the fuck are you working? Like, I'm getting paid this per video now on brand deals. And so.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
yeah what an incredible woman i know she's great from everything she went through to now she she just needs to be happy i try not to stress her out she's been through enough stress like her her job is i've been making her not me i mean she wants to do it but like exercise routinely do all the like system like body health scans and you know get on the vitamin grind and everything because like
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm not having kids anytime soon, but obviously when I do have kids, I really want her to be involved and she needs to be able to play with them and things like that. So I'm like, you know, stress is going to kill you. You're not allowed to be stressed. You need to do all these health protocols.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You need to be like, cause you know, you might be in your seventies when I have kids, like you need to be able to move around, which means you might potentially be 80 when they're like 14 or 15, like, come on. Like what you do now is indicative will represent how active you'll be able to be in my kids' lives. So like, And we do have these conversations in a playful way.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So she's taking her health very serious for the future.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, exactly. I mean, she'll just never die. My mom's going to live forever. We'll be fine. Brian Johnson.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Okay. Do I get hit with the question first?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Ooh. I assume if I chose body, then that would be like dementia or something on the mind. That's hard. Sound body or sound mind? I mean, what are you if you don't have your mind? I would say mind, to be honest. Amen. Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Uh, 10, I don't know. But if you asked me at like 12 or 13, I probably would have been like, fuck, like no one watches my videos. I just really want to be a YouTuber. I, um, I gotta, I gotta make this work.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
All right, let's see if we can break into it one more.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I think it's more to do with just, I found out that when I was at a young age, probably around 11, that there were YouTubers that are making hundreds of thousands of dollars a year. And I was just like, oh, that's it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, of course. Because back then we didn't have money. And I really wanted to take care of my mom and just my family in general. So it was like everything. It was like, this is what I love doing. I've never had as much joy doing something as I do this. Plus, I could see a path where I could actually retire my mom, take care of her, pay her back for...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know, all the nights she worked so long so we could, um, live comfortably and things like that. So it's just kind of, the thing is I've, one thing that irks me is when people try to like put someone's motivation into like one little bucket, like we're very complex creatures and like, you know, you have a girlfriend.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so, with Feastables, we were trying to get over a million kids out of child labor. But the ironic part is the more I help people, the more I get. Like, I've read over 5,000 messages telling me to kill myself. I mean, there's definitely times where I would cry, but if my mental health was a priority, I wouldn't be as successful as I am. This is the price you have to pay.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I, I, I would never say, Oh, you just like her because she's pretty, but you like her cause she's pretty, but you probably also like her cause she's smart. You probably also like her because you know, she's fun to be around. She likes similar shows, blah, blah. You probably, if we sat here for 10 hours, you could probably give me a thousand reasons why you like your girlfriend because
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So it's like it's very annoying when people try to put why you like doing a certain job or building a certain business into one bucket. Oh, you just do it because of money. What if I do it because I like money and I enjoy it and it's a way to do this and it's a way to communicate with people and community and these other things, you know what I mean? And I think that's a common flaw we try to do.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like it's not that simple.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. And so... And I don't know how I... I agree, because it's very weird, like, how, like, I have...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
extreme obsession to the point where like I just think about stuff the same like for me it's much easier to think about something 16 hours a day for seven days straight than it is like to like gear shift constantly I'm like really good at just obsessing over one thing more than anyone else on the planet if I were to say what's my superpower it's that I can just obsess endlessly about something and I can just have the same thoughts over and over and over and over again it's very weird like it's it was it wasn't like it was work for me grinding YouTube for those 10 years or whatever where no one was really watching it
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's just like kind of who I am.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Joined a Skype call with my friends and we're reverse engineering why certain videos do well or whatever. And I remember that call being over 18 hours long. And then I hung up, went to bed, woke back up the next day and instantly got back on the call and picked back. That was the level of hours we were putting in. I mean, I didn't know anything besides just trying to make it happen.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So at that age, no. I would say from 11 to—well, 11 to 15, it was a mix of YouTube and baseball. But when I turned 15, I got Crohn's, and I went from like 190 pounds down to 139. I lost all the muscle I had, and so I was like, all right, I'm not playing baseball in college anymore. So then I was like, fuck it. It's just all in on—
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
uh, YouTube and, um, and then up until really Feastables, it was basically just YouTube versus whatever. I never thought I would find like this kind of love for building.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I thought it was specifically video making, but I have found over like the last two or three years, just in general, I just enjoy entrepreneurship and I've been really deeply loving getting like obsessed with Feastables and other things. And so, which was very weird. Like, When I first started a chocolate company, it was like kind of a side thing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Honestly,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But the more I started to work on it, I got a lot of the same highs I got when I was making videos just in different ways. And so now I'm like, I know way too much about the chocolate industry. I'm like, it's pretty crazy. I never imagined I would have put the thousands of hours I poured into building festivals.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I think just in general, it's just I just really love solving consistent, complex, hard problems. I think that's like what gets me out of bed. And like the harder the problems, the more exciting it is.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. So Crohn's disease is when your immune system attacks itself. So yeah, when I was 15, I just started going to the bathroom eight, nine, 10 times a day, not digesting any food because my GI tract is like literally just attacking itself. It's very weird. Your immune system in your gut thinks your gut is a foreign invader. And so it just starts attacking itself.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Which if you're just using the bathroom 10 times a day, not digesting food, that's why you drop weight rapidly. And it hurts like crazy because it gets very inflamed. And it feels like someone's stabbing you in the gut with like a knife constantly when it's really, really bad, which is what I had. So I lost 50 pounds, which is crazy because I was already relatively lanky.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And we were just trying different medicine. And then eventually I'm on a pretty extreme medicine called Remicade where just basically you nuke your immune system, which is why my voice sounds a little off right now because I just got the flu. I got COVID six times. I got shingles.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like I get sick all the time because for me to have my GI tract stop attacking itself, we basically have to shut down my immune system. So I have like a really weak immune system. So I just get sick all the time. So I have like random rashes and things like that. So it's pretty brutal, to be honest. And then it randomly flares up sometimes and just makes you very sick, very tired.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I just live life on hard mode, to be honest. If you wake up and you have energy, you're already leaps and bounds ahead of me. It makes things way more difficult.