Mr. Tobler
Appearances
Planet Money
The Land of the Duty Free (classic)
Theodore Tobler, Theodore Tobler, who... created the chocolate bar.
Planet Money
The Land of the Duty Free (classic)
The word comes from the combination, obviously, of his surname... Tobler. ...with the Italian word Torrone, which means... It's kind of like nougat. It's kind of like that nutty, chewy, toffee kind of complexion. We'd say nougat. Nougat? Sorry, that's my British.
Planet Money
The Land of the Duty Free (classic)
Nougat. I just called it nougat, but we can call it nugget.
Planet Money
The Land of the Duty Free (classic)
If you thought of duty-free as a country, it would be the ninth biggest chocolate market in the world.
Planet Money
The Land of the Duty Free (classic)
The ninth biggest chocolate market in the world, effectively just behind France and just ahead of India.
Planet Money
The Land of the Duty Free (classic)
So we've done dark chocolate Toblerone, milk chocolate Toblerone, crunchy almond Toblerone, fruit and nut Toblerone, messaging, for example, on the Toblerone sleeve.
Planet Money
The Land of the Duty Free (classic)
It would say, for example, I love you, or thinking of you.