Michael Maoz

Number one rule, do not be creepy. And that's a real thing because you can know something about a person or a business, but should you know that? And should you let them know you know that? Sephora doesn't really know you. They have to make everything as operationally efficient as possible or they can't make a profit. But what do they do? Then they say, but... How can I make this personal?

Number one rule, do not be creepy. And that's a real thing because you can know something about a person or a business, but should you know that? And should you let them know you know that? Sephora doesn't really know you. They have to make everything as operationally efficient as possible or they can't make a profit. But what do they do? Then they say, but... How can I make this personal?

Number one rule, do not be creepy. And that's a real thing because you can know something about a person or a business, but should you know that? And should you let them know you know that? Sephora doesn't really know you. They have to make everything as operationally efficient as possible or they can't make a profit. But what do they do? Then they say, but... How can I make this personal?

If I trust you, I will pour out 400% more information, accurate data about myself than if I don't trust you, just like in a relationship. You're either building the brand or you're killing the brand. I don't care if it's the person doing billing, but if every person in the business, that's your customer success. If one person is rowing out of sync, you're just going nowhere.

If I trust you, I will pour out 400% more information, accurate data about myself than if I don't trust you, just like in a relationship. You're either building the brand or you're killing the brand. I don't care if it's the person doing billing, but if every person in the business, that's your customer success. If one person is rowing out of sync, you're just going nowhere.

If I trust you, I will pour out 400% more information, accurate data about myself than if I don't trust you, just like in a relationship. You're either building the brand or you're killing the brand. I don't care if it's the person doing billing, but if every person in the business, that's your customer success. If one person is rowing out of sync, you're just going nowhere.

Service is not a department only. Customer service is us. It is what we live for.

Service is not a department only. Customer service is us. It is what we live for.

Service is not a department only. Customer service is us. It is what we live for.

Likewise. Thanks.

Likewise. Thanks.

Likewise. Thanks.

OK, that's terrific. And you yourself, when you started, you said AI. And then you qualified it with generative AI. And that's the thing. I was covering AI for probably 10 or 12 years. And if I mentioned it, eyes would glaze over. No one cared because it was predictive. And predictive AI was just, what are you doing? It's inferential reasoning on a data set.

OK, that's terrific. And you yourself, when you started, you said AI. And then you qualified it with generative AI. And that's the thing. I was covering AI for probably 10 or 12 years. And if I mentioned it, eyes would glaze over. No one cared because it was predictive. And predictive AI was just, what are you doing? It's inferential reasoning on a data set.

OK, that's terrific. And you yourself, when you started, you said AI. And then you qualified it with generative AI. And that's the thing. I was covering AI for probably 10 or 12 years. And if I mentioned it, eyes would glaze over. No one cared because it was predictive. And predictive AI was just, what are you doing? It's inferential reasoning on a data set.

So if this, then that likely is the next thing. And it's great for predictive maintenance. And it's awesome for field service scheduling and all sorts of other things. But then we got to this thing, and more young people know when ChatGPT was launched than know when Kennedy was assassinated. And my generation, that's what you learn, right? That was the pivotal moment.

So if this, then that likely is the next thing. And it's great for predictive maintenance. And it's awesome for field service scheduling and all sorts of other things. But then we got to this thing, and more young people know when ChatGPT was launched than know when Kennedy was assassinated. And my generation, that's what you learn, right? That was the pivotal moment.

So if this, then that likely is the next thing. And it's great for predictive maintenance. And it's awesome for field service scheduling and all sorts of other things. But then we got to this thing, and more young people know when ChatGPT was launched than know when Kennedy was assassinated. And my generation, that's what you learn, right? That was the pivotal moment.

And now it's ChatGPT was released because this predictive thing was very cool. But now when you add a generative component, that's even cooler. And we'll get to that. But the main mistake is to see that that is the end state, that generative AI we have arrived and it's really not that case. The reality is that it's part of the evolution and we started with predictive and that's gonna be important.

And now it's ChatGPT was released because this predictive thing was very cool. But now when you add a generative component, that's even cooler. And we'll get to that. But the main mistake is to see that that is the end state, that generative AI we have arrived and it's really not that case. The reality is that it's part of the evolution and we started with predictive and that's gonna be important.