Marker Reid
Appearances
Global News Podcast
Four Israeli hostages and 200 Palestinian prisoners released in Gaza deal
There's 12 cameras around each court at the Australian Open. They're tracking the players and the balls in real time. They're actually tracking 27 points on the player's skeleton and five points on the racket. And then we wrap an avatar over the top of that and allow the game to be replayed, if you like.
Global News Podcast
Four Israeli hostages and 200 Palestinian prisoners released in Gaza deal
But we're essentially describing or mimicking the exact same movements that the players are carrying out on court.
Global News Podcast
Four Israeli hostages and 200 Palestinian prisoners released in Gaza deal
That's right. It's as close as it can be. We're ingesting the data in less than 250 milliseconds and trying to push it out as quickly as we possibly can. We've been blown away by the interest globally. So I think this year compared to last, we're up five times on where we were last year. And so much so that broadcasters around the world have actually...
Global News Podcast
Four Israeli hostages and 200 Palestinian prisoners released in Gaza deal
asked for us to pause it on our own youtube channel in their region so they can pick it up themselves and present it to their audience and as we know there's many individuals out there in the world many fans of sport that have grown up in an animated reality if you like they've grown up enjoying gaming as a vertical and they enjoy being part of a community
Global News Podcast
Four Israeli hostages and 200 Palestinian prisoners released in Gaza deal
So by watching on their YouTube channel, they're able to see the animated reality as well as engage in a chat forum where they're part of that community following the sport. Well, you're obviously a genius, but I have to say, is this a good thing? I think absolutely. Anytime that we can present an opportunity to engage fans in a deeper, more personalised way for them, it can only be a positive.