Mark Savant
Appearances
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
When you first started, when this became a passion for you to where you are today?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Please join me in welcoming the innovative, the visionary and the impactful, my savant and soon to be your savant, Mr. Mark Savant. Mark, how are you doing today, brother?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Yeah, that's amazing. So, you know, you said you were an employee your entire life. Now you've got, you know, your own business and a team, a team of 12. What have you learned about yourself as a leader leading 12 people that you didn't either know about yourself before or you've learned to develop over time?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Yeah.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
No, I love that a lot, man. I love that a lot. You know, one of the things that I've learned for me, especially on the path of leadership is the power of mentorship, right? Having the right mentors in your life at the right times over different phases of mentorship. So how important has mentorship been for you through this journey?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
I am honored to have you on the show. And yeah, I did start it in March, man. And it's kind of taken this crazy cool journey because I get to meet amazing people like you. And that's what I'm proud of the most is to let my guests see and hear about these extraordinary people.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Got it. Got it. I love it, man. So throughout this conversation, you've mentioned several times about AI and robotics and utilizing technology to your advantage. What are some trends that you see coming that people need to be aware of as it relates to AI and marketing or content creation?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Right. No, I love that, man. I love that. So for the, not even insurance specific now, but for the company or the entrepreneur, the solopreneur, that's like, okay, I need to dip my toe into AI. Where does Mark Savant tell them to start?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
No, totally agree, man. And I'm a huge fan of creating custom GPTs. I probably have 20 different ones for 20 different customers. aspects of what I do. And I actually treat those custom GPTs like employees. I've got a speech editor. I've got one that reviews financials and looks at loopholes for me. I truly, and I have a CFO, right? But I also have this machine that can analyze faster.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
And now my CFO and I can have amazing conversations because we don't have to spend three days getting material or getting documents or getting spreadsheets and reviewing and forecasting, we let our CFO GPT do that, and then we have what we call C-suite conversations. Same thing with my COO. I have a COO GPT that my human COO actually uses to be a better COO And we have better conversations.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
And so I love the power of custom GPTs because what you can do with it is almost limitless. And I see you smiling over there. So I want to flip that back over to you.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
You become stronger. You become more valuable when you know how to use your specific skillset with AI. I tell people that all the time. Exactly.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Yeah, wholeheartedly.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Bro, I get so excited hearing you talk about this and following you like I do, like I picked up some things from you too. So like one of my custom GPTs, As a consultant, it builds out frameworks, right, for my clients. And so imagine what Mark is talking about. So now you've got that transcribed meeting.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Put it into your framework that already has out a 12-month journey because as a consultant, you're usually doing those journeys. And now it's automatically programming next steps. And I've got one that creates workbooks. And so now it's completing workbooks. The things that you can do are endless and it should be one saving you time.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
And when you're doing it right as an entrepreneur, it should be making you more money than you could have ever done before. And now your ROI, right, is crazy profitable because you're using things the right way. So, Mark, I love everything you just said, bro.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Right. It eliminates excuses. That's what I tell my team. You don't have an excuse not to be customer facing or client facing or prospecting. Because now all this stuff that's happening in the background, all the things that you told me you don't like doing, we've solved. So now if you don't have other time, it could be a you problem. And that's what I tell a lot of people.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Wholeheartedly. Mark, you've been gracious with your time. I appreciate you. What's going on with Mark? Like, what do you have going on that you want people to know about?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Perfect. I'll make sure I have links to you everywhere else. You also are on other social platforms. So what are your other social handles?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
As Mark says, just Google me. Mark Savant Media. Google him. He's there everywhere. Love it, brother. Mark, thank you again so much for your time. This means the world to me to just be able to chit chat, learn more stories that I didn't know about you and then just share the great things you're doing with the world. So I appreciate you, brother.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Thanks for having me, bro. You got it. And for all the listeners and viewers, remember your because is your superpower. Go unleash it.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Or you could just be Mark Savant and everybody owes you a favor. That's what I've been told. That's what I've been told.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Absolutely. Mark, so again, man, honored to have you here. You are such a dynamic force in the world of digital media, social media content creation, but it just didn't happen overnight, right? So I'd love to hear a little bit about your journey to when you first started, when this became a passion for you to where you are today.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
I love the messaging that you have behind what you do. And to me, I think that's what creating really good content is about.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Yeah. And you crank it out, man. Like I love not just the quality of your content production. I love the messaging that you have behind what you do. And to me, I think that's what creating really good content is about. Right. I feel like there's this trap. of people that are like, I need to create something viral.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
And they spend so much time focusing on that, that the quality of the actual content itself, the messaging itself is lost. So I applaud you for always having great messaging on what you do, brother.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Wholeheartedly. And what I love about what you said, Mark, is that there's a strategy to it. Right. And where I see people failing is there's no strategy. It's just, oh, I'm going to try and be funny for 25 seconds. But then the messaging behind that isn't there. And to your point, there's no brand theme that goes along with it. Right. And again, I applaud you for that and the strategy.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
I know we're going to get into some of that today as well, too. But I want to back up a little bit, man. So you started in insurance. Tell me a little bit about that, because I don't know what you know about me, but that was kind of my path as well, too, from day one of college.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
And what I love about what you said, Mark, is that there's a strategy to it. And where I see people failing is there's no strategy.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
No, I totally agree with that sentiment for sure. And, you know, again, I'm in the insurance space. So shout out to some of my people like Chris Paradiso, Ryan Hanley, Darren Vermoes. David Carruthers, Bradley Flowers. I'm giving everybody some shout outs right now. Scott Howell, I didn't forget you either. But, you know, starting in insurance and I've been in the insurance space for 24 years now.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
You know this. The insurance world is decades behind, right? From a technology standpoint, from integrating with AI, but more importantly, your expertise today, which is I'm going to say content and branding, right?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
So I'd love for you to kind of talk about what you do today specifically from a content creation branding strategy guide, because I know that there are several insurance folks that are listening to this podcast that are like, All right, my ears are perked. Let me hear the strategy that Mark's about to give me.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
But what should an insurance agency owner or leadership team be doing right now to focus on content strategy and digital branding?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
I totally agree with that sentiment because life, and I don't care if it's in person, through social, through whatever, life is about human connection and relationships, right? And people want to be felt, they want to be heard, and they want to be seen. And so that's part of what my strategy is, is to make sure that whatever I do, there's that human connection involved. So it's not just
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
oh, well, here's Mick with another post or here's Mick with another message. I try to make sure that everything has the intent of the human relationship and the human care. And again, another thing that I know that is a part of your strategy as well, because Your messaging, man, like I feel like I know Mark through the things that you do and even, you know, your podcast production.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
I feel like I know your guest right through the way that you present them through the final production. So I'd love for you to talk about how important is that? Just the human feel, the humanity of the things that you do.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Ladies and gentlemen, welcome to another exciting episode of Mic Unplugged. And today's guest is a trailblazing entrepreneur and media strategist known for his innovative approach to content creation and digital branding. His passion for empowering others and his visionary leadership have made him a sought after expert in the world of digital media.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Yeah. You know, on Make Unplugged, we talk about your because, that thing that's deeper than your why, that thing that really is. is the core of who you are, the mission, the things that you stand for and stand by. And I'd love for you to kind of talk through what's your because? Like, what makes Mark continue to do this? What makes Mark a giver?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Because you could have easily just, you know, done your own content. focus on your own podcast, but you're such a giver and helper that you, at some point you decided I wanna help others and serve others in this. So what's Mark's because?
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Yeah, that's awesome, brother. That is so awesome. And, you know, being an entrepreneur, the road isn't always easy, right? Like it's not always how we envision it starting, right? There's always these obstacles that we have to overcome or challenges that we have to figure out.
Mick Unplugged
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Going back to when you started the brand and the agency, what were some of the early obstacles or challenges that you didn't see coming, but then you figured out, you know, how to overcome those?