Mark Cuban

And they thought it was about, you know, oh, you know, who has the prettiest jump shot?

It's all about the emotional attachment because that's what sports are.

And that's what makes sports different than any other business.

And I had to explain that to him.

It was just like, you know, when Apple, which has the biggest market cap in the world, has a great quarter, they don't throw parades in Cupertino.

Right?

When the Lakers or Mavericks or whoever win a championship,

The whole city goes insane.

It's so true.

You know, that's unique to sports.

And you have to recognize what business are you in.

Basketball is the platform, but emotion and entertainment is what we sell.

Oh, it's a lot more than that.

Yep.

It's crazy.

I mean, I still play pickup.

I can go out before the game starts and just get up shots on my own court, my own arena.

Oh, hell no.

Never in my wildest dreams did it ever cross my mind.

It really didn't cross my mind until after I sold my company and had enough money, and it was like,