Lindsay Gross
Appearances
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Everything that you just said. Anxiety and excitement, yes. I think initially early on, you know, when you're when you're figuring out exactly what you want to do, what you want to name the business, the direction you want to go in. You know, there are so many thoughts and ideas and then you kind of really narrow it down and you just go. It is it's exciting.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
And I think, Scott, each new conversation, each new person, I'm fortunate enough to speak with. You know, I just see things through many different lenses now. But no, it's exciting. And we're growing quickly right out of the gate. So very fortunate for that.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
It does. You know, there are several trends I'd like to touch on, but I'll start with the growing challenge around staffing in RCM specifically, finding people who really have the right experience. It's getting harder for a variety of reasons. A lot of seasoned professionals have left the industry, whether that be retirement, burnout, just wanting to do something different.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
And as an industry, we haven't done a great job of pulling in fresh talent or making this a space people actively want to enter, especially as it relates to the next generation of workers. And at the same time, the expectations have shifted today. It's not just about billing or collections. It's about so much more than that, navigating increasingly complex payer environments, adapting to new tech,
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
thinking critically across multiple systems, being a financial analyst, being a good coach, that kind of experience is tough to find. We're also seeing a push to do more with less. Health systems and provider groups are being asked to scale, handle higher volumes, improve turnaround times, while all always keeping costs down. That creates real pressure on teams.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
The challenge is how to stay efficient and financially responsible without burning people out The organizations that are doing it well are the ones investing in better processes, smarter use of technology, and stronger leadership that puts people first.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Yeah, I'm really proud of building claims theory from the ground up. And I'm not even just at a year. I will be soon, but not just yet. But in a short amount of time, we've brought on national clients. We've launched a podcast, a monthly newsletter with great industry insights. We've sourced and placed some fantastic leaders in new roles.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
But I think what I'm most excited about is the impact we're making, Scott. We're helping organizations find stability, clarity, momentum at times when they need it the most, whether it's solving a staffing gap or uncovering process breakdowns in the revenue cycle. We get to step in and help bring people, you know, process and tech together in a way that actually works.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Yeah, I think you're right, though. It does start with great leaders and great mentors. You know, my advice would be don't try to do everything yourself. I think even early, early on as a startup, you learn that very quickly. You're not good at everything. And don't forget that your team is everything.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Without them, you just can't exist, not in grow and scale in the ways that I'm sure most businesses want to. I've learned over time that strong leadership isn't about having all of the answers. We don't. It's about creating the space for your people to do great work. I think the most successful teams I've seen are have trust, clear priorities, a genuine respect for one another, also keep learning.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Absolutely. Thanks so much for having me on, Scott. So I'm Lindsay Gross, the founder and CEO of Claims Theory. Claims Theory is a consulting firm focused on revenue cycle management in health care. I've spent over 20 years in the RCM space, leading operations, integrating acquisitions and teams.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
The industry moves so fast. Leaders who stay curious and open and who are willing to listen and adapt are the ones who thrive.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Yeah, I think it takes a lot of work. I don't think you ever stop thinking about it. what you're doing the next day, what you're going to be doing for your clients, how you can be better, faster, smarter, deliver more than what's asked of you every single day. Try to be 10 steps ahead at all times. But again, just it really comes down to the team. You can't do it alone. Find a good mentor.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Talk to people that are much smarter than you as frequently as you can.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
Thanks for having me, Scott.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
I've worked with and for private equity backed organizations and certainly understand how to move quickly and communicate with stakeholders. I started Claims Theory because I wanted to do things differently. I wanted to create a business that brings real clarity to a complex space and one that's built on trust and partnership.
Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
We help organizations with everything from coding and billing audits, staffing augmentation to leadership placement and strategy, especially when organizations are going through big changes or just need extra support.