Krista Mashore
Appearances
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
You have to get comfortable being uncomfortable, number one, but you've got to get comfortable being in front of people and being yourself and letting people see the real you and exposing yourself to people. I pay for attention. And that's how I've kind of gone about the whole digital marketing aspect of it is I'll put money behind
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
running ads just to get my face in front of people without any call to action. Because research shows it takes about 47 times for someone to see you before they actually click. And the more value that you add, the more you speak directly to someone, the more that they will click.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
So instead of asking somebody to download my book in the beginning or to give me their contact information in exchange for a lead magnet, what I do is I just give value, value, value. And then I'll ask them to click, right? So... That has been my strategy and it's worked really, really well for me. Russell Brunson, in fact, he's the CEO of ClickFunnels.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
He actually had me talk about that on stage two years ago. The pre-funnel, like what is your marketing strategy before you drive traffic to your funnel? And that's been the way I did it in real estate and the way that I did it in coaching.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
I've studied a lot of brain research and I am obsessed with the way the brain works. And so I've always, I've known that it's harder for me and I have to work on it. So I'm always looking for skills, like different ways to make, be successful because people will always be like, teach me how to build a million dollar funnel. It's like, I can't teach you that until I get your mind right.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
So there's a strategy called stop, snap and switch. And what it is, is we have between 30,000 and 70,000 thoughts a day that run through our mind. Research shows that about 85% of those thoughts are negative. And yeah, So when you can identify the negative thoughts, because energy goes where focus flows, what you think about actually happens.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
The neurotransmitters in your brain does not know the difference between what you think and reality. So if you're constantly thinking, I'm tired, I'm too old, I don't have any energy, I'm not good with technology, I can't do this, right? The brain goes, okay. You're right. And it doesn't look for ways to help you overcome that.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
So if you can recognize what you're saying and train your brain to start thinking about good things, recognizing good things, seeing your successes. And I call it stop. Like when you have a negative thought like, oh, my gosh, I am who in the heck would ever leave their career, their their career, 47 to change careers. Right? That's a negative thought. That happened to me when I was 47.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
I decided I wanted to become a coach. I was making about $1 million a year as a real estate agent. And I was told that I was crazy to do that because no one's going to listen to you at 47. And normal people at 47 don't leave their successful career to do something different. Not a good idea. And so what I said was I thought, okay, I've been doing this for, you know, 17 years. I'm very good at it.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
I was successful at that. If I was successful at that, I could be successful at this. So you have to stop and recognize the negative thought. The negative thought was who the heck is going to listen to you, Krista? You don't have a list. You're just the girl who wet the bed until she was 10 and couldn't read until fifth grade because of the abuse. Like you don't have enough knowledge.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
What are you going to say? You don't have a following. I had to change those thoughts into stop and stop, recognize it and go, no, because of your success, right? You stop and you snap. stop the record. You recognize the thought you stop it. You snap the bracelet and you switch it over the other hand. You say the opposite of the negative thought it's called stop, snap and switch.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
If you do that, anybody, I guarantee you do it, have your kids do it, have your spouse do it, have your friends do it. Like stop, snap and switch. You will be amazed at how you can train your brain to start working for you. And so now when things happen or the fear comes up or the negative thoughts, it's more like moments or minutes of, Sometimes a little longer, depending on how bad it is. Right.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Instead of days, hours, weeks, months, years kind of a thing.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Here's how you assure you have success is that you just don't stop. I think I would have been more fearful if I didn't start this. I feel like the universe has my back so much because the real estate market right now with the recession, like we were on track last February, like a year, like a year and a half ago, we did $4 million in one month. Okay.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
So we were on, we were on track to start doing like two, $3 million months. Well, then the market crashed and interest rates, like interest rates went to 7%. There's no inventory. There's a recession. Okay. So I am so glad that I took the risk and took the leap of faith because I think I'd be more nervous now if I didn't have this.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
This is going to end up being bigger than my other coaching business. I know it is, right? Because we've helped hypnotists. We've helped people that are teaching investings, people teaching leadership, public speaking. We've taught all these different businesses tapping, like, you know, how to do really, really well. And so, yes, I was scared to death, but I have learned to stop, snap, and switch.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
I've learned, like, Krista, keep going. Stop saying that to yourself. That's not serving you right. Those thoughts are not training your brain to help you. I stop, snap, and switch my way right out of it. Because trust me, there's been plenty of times, like every day, where I'm like, I have to just turn that little negative voice. I call it the bad wolf, the amygdala. I got to shut it off.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
I became a good realtor by utilizing digital marketing, social media, and video to dominate my market, right? I became a marketer instead of just an agent. And it worked like crazy good for me. So I thought to myself, that's what I have to do in coaching. So, and mind you, when I did this, literally my family said, Krista, You're crazy. You shouldn't do this. It's not a good idea.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Like, are you sure? I'm so glad I didn't listen to them because it took me 14 years as a real estate agent to break the million dollar mark. And I did it in 11 months in the coaching spirit, utilizing, and now we're doing million dollars a month.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
We've had, we've done over a million dollars a month the past 31 months in a row right now during a recession, during the economy, during it all by taking the risk, taking the leap of faith. But it's because I come from an educational based marketing standpoint and I'm a marketer first. I love digital marketing. I love funnels. And if you're somebody right now, you are trying to break out there.