Keith Fitz-Gerald
Appearances
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
So you buy a few extra shares. And the advantage to doing that, Susie, is that you buy low, you sell high. Over time, that dramatically accelerates your profit potential, particularly if you're working with dividend stocks and you're leaving your money alone for a long time.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
You will come roaring out of the basement and turn around four or five years from now and go, wow, I had no idea because suddenly you've bought lower and sold higher.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Bingo.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, you forget two things, right? Because if you've got a stockpile of cash and it's sitting on your pantry shelf and the eggs go on sale, number one, you've got the flexibility to go ahead and buy them if you want. But number two, If you're used to dollar cost averaging and you're disciplined and you already got that under control, here's where this gets really cool and really interesting.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Because if you're used to putting in 500 bucks a month and you're already mentally disciplined, you're paying yourself, you're doing all the things Suzy encourages you to do constantly. then go ahead and do it anyway. But put it in a short-term treasury fund. Now, all of a sudden, you're earning 4%, 3%, 5%. Your cash is stockpiled. It's not sitting there.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
You're not tempted to spend it because you've already paid yourself. You've already invested. And then when you get the chance, and the market will inevitably hand you several chances during the year to do this.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Okay, that is A, a very smart question, B, a very logical question, and C, I love it because it means you're thinking ahead. You're really beginning to understand how this works. The markets go through protracted downturns. But here's the thing, and this is where you've got to really, again, I've been doing this a long time.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
One of the hardest lessons for me to learn as I came up through the ranks is you've got to learn to trust the numbers. You've got to learn to trust human psychology. And let me give you a data point that will really drive this home.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
is the markets since 1871 have a very defined upward bias if you look at other markets for even far more ancient periods in history they all have an upside bias but our stock markets today since 1871 have spent 83 to 85 percent of the time at or within 10 percent of new all-time highs meaning that there are a lot more bulls than bears over time.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And if you buy the right companies, if you're DCAing or VCAing into the right companies, you are automatically putting the odds in your favor. That's roughly, if we look at it again since 1871, there's 1,300 new highs. That's roughly one new all-time high a month for a long period of time. So the idea that you are playing not to lose is where everybody's mindset is.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
But where your mindset should be is playing to win. And that's a very different mental calculus. And again, if you're thinking I'm playing not to lose, there's nothing wrong with that. That worked for a long time. Diversification worked for a long time. But you're falling into Wall Street's trap. What you want to think about is flipping that around, playing to win.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
playing to get those great companies, playing to build your wealth. This is not a competition. It's about what you want to achieve with your life, in your world, and your money. Because if you work hard for your money, there's going to come a day where your money works hard for you. And that's what VCA is all about. It's like taking, you know, buying holds good. DCA is better.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
But VCA, really, now you're cooking with some hot sauce. It gives you the opportunity for bigger returns, less risk, and discipline.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Oh, I forgot about that part. I got so excited. I forgot about that part. I mean, I love what I do. Yes, to answer your question, that is absolutely possible in a protracted downturn. However... We've done a lot of research in this area. That's not a bad thing either, because what it means is you have now invested deeply.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
You've invested at a substantial discount and you've built up a substantial reserve for when the markets come roaring back. And they will.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Now you just told them. And the really cool thing about that, right? And again, learning this as a professional trader, as a professional investor, that's a great problem to have because of the dramatically increased profit potential when the markets come roaring back. So maybe you think, oh, this is a bad amount of cash. I can't buy more.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
That's the real problem is you can't buy more, but you've already locked in your future returns. So I mean, how cool a trade-off is that? And again, it's counterintuitive.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
It doesn't make a lot of sense at first, but when you really think about buying at a discount and you think about buying these great companies, I mean, this is like buying Apple at $10 a share or being able to buy Palantir at six when it dropped. I mean, think about that, right? I did. Exactly, me too. I mean, I bought more. People are like, oh my God, but it could go down. Yes, it could.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
But when it comes roaring back, imagine how much bigger your profit potential has become. That's how a winner thinks. So get rid of that fear. I mean, that's normal. That's, you know, you're not abnormal if you're feeling that, but do make an effort to take those emotions out of the equation because you are listening to Susie. You are playing to win.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Absolutely. So I was king of the nerd herd growing up. I had my propeller beanie and everything. And my background is in nonlinear data science. So this is a question that we have spent tens of thousands of hours of computing time on. Yes, we've run those same Monte Carlo simulations. We have run all of the randomizers you can think. We've done walk forward testing. We've run back testing.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
We've done testing on the testing. And what we have learned is that there is absolutely no question that value cost average is the best way to go. Where it breaks down is when people start trying to second guess it. Oh, I've got to do it on this date. I've got to do it on this time. I've got to, I'm going to be out of cash. Oh my gosh, it's falling too long.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Those are questions that are put on by human limitations, not quantitative limitations as part of the modeling. And so we've run it with small data sets. We've run it with millions and billions of data points in the sets. And every single time under a wide range of conditions, both hypothetical and real, BCA wins.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, let me speak about that. There's an interesting thing, right? So the Monte Carlo simulation is a quantitative exercise that supposedly introduces randomizing variables to the test set. And there's a huge proposition in the market that Burton Michael wrote this thing, a random walk down Wall Street, and saying the markets are random, nobody can predict them.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, I believe, and people who are a lot smarter than I am believe that's not true.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
markets are not random there are very predictable elements to them and that is exactly why vca works in today's markets is because what we're doing is we're not working on the random price nature of the markets we're not working on the random stocks we're very deliberate about which stocks are we picking how are we using what are the tactics we're picking so we're automatically stacking the odds in our favor to nth degree
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
I mean, obviously, you know, the world could be a very quiet place for a few thousand years if things get out of control geopolitically. But the markets are not going to be our worry if that happens. Right. So take that out. It's more important to invest as if the sun's coming up tomorrow. And what we know from the Monte Carlo simulations and all the other simulations we do is if VCA wins.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
No way.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
You're very kind.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Okay, so here's how you break it down, right? And again, there are a couple different elements that intersect here, which is why people are asking this question, right? Number one, oh my God, is it too late? Well, think about that. If it's a great party and you know it's going to go on for a long time, are you too late to get there at 8 o'clock as opposed to 7 o'clock? No way.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
You're going to walk through the door and have a great time, right? Now, you're going to have to look a little harder because maybe the room's going to be a little crowded before you get to the bar or the cocktail tray or the hors d'oeuvres, whatever. Same situation here. Palantir is still a phenomenal stock. It is still early days.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
We are still ahead of one of the greatest single trends in recorded human history. And that's how we use AI and big data. There is nobody else who does what they do. The numbers are all going in the right direction. The CEO is unapologetically in support of his shareholders. He could give a you know what about Wall Street, which is really attractive from an investing standpoint.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
But then at the bottom line, the way you control this is to use a tactic like VCA because behind the scenes, professional traders have, believe it or not, they have largely missed the boat. They couldn't check their boxes. They couldn't see Palantir in their spreadsheets. I can't tell you how many thousands of traders, professionals I've heard from, seen, watched, who missed this boat.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
So now they know they've missed it. So their goal is going to be to introduce volatility scare you out of your shares at a lower price so they can buy it and use VCA or some variant of it that we've been talking about so that they can get their hands on the run higher. I think we're looking at 200 bucks a share. I was a lone wolf in the woods when I said that initially.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
I mean, we took out every price target, 50, 70, 80, 100. I think we're 200 within 36 months, probably quite a bit sooner than that.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, that is a very simple answer too, believe it or not. Again, it has nothing to do with numbers. Are you sleeping at night? I mean, are you worried about it?
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Because if you're asking that question, my answer would be, and having worked with thousands of investors around the world for decades, is if you're asking that question or you're losing sleep at night, you've got too much risk on the table. So dial it back.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
How cool is that? Well done.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, I just wrote about this the other day to our clients, professional and otherwise, and said, OK, there's something. When a professional has a big gain on the table like that, there's something called selling into strength. And you want to sell because you have the opportunity and you can, not because you must.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And the reason most investors feel the fear that people are voicing is because they're holding on too tight. They can't let the stock fly like they want it to because they're worried about it. They're scared about it. They've let their emotions cloud their judgment. So here's my answer, and it's twofold.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Number one, if you want to take a little bit of money off the table and get to the point where you're sleeping at night and you're not worried about it, I would submit that's probably a pretty smart thing to do. Thank you. Thank you.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Thank you. Thank you. Thank you.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, hello there. Thank you so much for having me. I've been looking forward to this all week. And thanks to everybody listening for spending a few minutes of your time with us today.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Thank you. Thank you. Thank you.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, yes. And there's one other big benefit to that too, Susie, and it's this, is if you have an ETF, suddenly your financial professionals, if you have one, or your planners that you work with, can work on integrating it into your financial plan. So it's adds to the flexibility in terms of how you can use it.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And it also makes it suitable for somebody who's just starting out and has just a little bit of money to invest. But it also opens it up to very, very sophisticated, very, very large investors. Again, all at the touch of a button. So as frustrated as I am personally about the complexity of where we started and where we are now, I think that this is going to be a very viable, very good solution.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And we're hoping to get it across the finish line very, very quickly.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Just thank you to everybody. Thank you to you, Susie, for having me on. What an honor. I mean, just as I say, I've been looking forward to this all week and it has met and exceeded every single one of my expectations. What a privilege to be on with you today and to have everybody out there putting your faith and your trust in what I have to say. Thank you for your time.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
That is a very interesting question with a very simple answer. And it's no. And here's why. The actual day you buy or the time of day you buy or the method by which you buy doesn't matter. The key with something like value cost averaging or even dollar cost averaging is to do it consistently.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
So if you look at the data and this is what we do for a living and we look at all this data, if you look at all the data for hundreds of years, If you are consistent, you are getting around market timing risk. You are harnessing volatility that others fear.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
So it doesn't matter whether you pick your birthday, whether you do it on Christmas, whether you pick another holiday, whether you do it even every Monday morning, as long as you do it consistently.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Oh, sure, sure.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, there's two elements at work here, right? And they're both counterintuitive. And there's also some fun to this because like anything in the stock market, there's always rhyme or reason or some history. When I started my career 45 years ago, I mean, I've been doing this for a long, long time. There used to be very definitely a time of day where you could swoop in and have an advantage.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And funny enough, that was roughly 1035 in the morning and roughly 238 in the afternoon. And the reason why had nothing to do with the stock exchange. In the morning, the donuts truck would show up and everybody run off the floor to go get donuts. In the afternoon, the hot dog truck would show up and everybody run off the floor to get hot dogs.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
So if you were trading or you're looking for just a little bit of an edge, you knew that there was going to be a lull in activity and frequently you could get a better price either buying or selling. So, you know, that used to be true. But now what's happened is we have this tremendous shift to computerization.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
4.25.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And so most if you go to the New York Stock Exchange today, it's a very quiet place and people are walking around with iPads and there's very little open trading left in Chicago anymore. In fact, you go to the Hong Kong Exchange, which is one of the busiest in the world, and it's dead silent.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
So this idea that is there a better time to buy or a worse time to buy really is moot now because the computers have eliminated all of that. But if you really want to try, what we're seeing lately is that the first 30 minutes in the last 30 minutes are interesting because there's additional volatility and interesting can be good or bad. It just depends on how you approach it.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
So so I would get that out of your head. The big key is consistency. Number one. The other thing is you're falling. If you're thinking that way, there's nothing wrong with that. That's natural. Right. A lot of people do that. But you're falling right into Wall Street's trap.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
OK, Wall Street wants you to think in smaller and smaller and smaller and smaller details, because that's how you're easier to separate from your money. If you're constantly off balance, if you're focused on the minutia, you're going to get squeezed every time.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
The counterintuitive thing to do is to take a deep breath, take a step back and understand that investing as much as they want you to think it's a game of precision is a game of being close enough. You find great stocks. You invest in them consistently. You hold for as long as you can. You leave your money alone for as long as you can. That really is the key in today's markets.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
It's counterintuitive. So I would encourage everybody listening. A, that's normal what you're feeling. But B, take a deep breath, step back. That's the real key to success.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Okay, that's another wrinkle. Now, that's really my encouragement is once a month is probably just fine for most investors. And the reason is that if you start going down into weekly or bi-weekly, suddenly you're getting into market timing, you're getting into... you know, the world of very sophisticated traders who are out to separate you from your money. And you don't want to play that game.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
The way to beat Wall Street is not to engage in fights you can't win and not to pick battles that they have an interest in fighting. And so, again, counterintuitively, If you're investing consistently and you're doing it once a month, you are far more likely to make money over time than you are to lose it. You are also far more likely to harness the volatility they want you to fear.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And finally, you are far more likely to sleep better at night. And I like that part.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Well, again, this is like cooking a great recipe, right? You want to know what ingredients you need before you get started, because the last thing you want to do is if you're making great cookies, find out you're short of flour, or maybe you're missing the chocolate chips you were counting on or something like that, right?
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
My suggestion, again, is you want to think in as long a timeframe as possible, 12 months a year, most of us can handle. Most of us can say, oh, you know, where am I going to be 12 months from now? We actually call this the painted picture. And what we do is we sit down at the beginning of the year and we paint a picture. Where do I want to be in the year? What does my cash flow look like?
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
What reasonably am I going to have to invest? And that depends on your job. That depends on your family support. Do you have an emergency fund built up? All the things you constantly encourage your listeners to listen to and focus on and do. And once you got those decisions out of the way, it's simply, okay, how much can I realistically invest per month? What do I want my account to grow?
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
And all you got to be is close enough. you don't have to be to the penny. And if your circumstances change during the year, then guess what? You can change your thinking too. The math still works. So I liken this to holding my thumb up and looking at the horizon. And if I can see the horizon around my thumb, that's about right.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Absolutely. And that's vitally important concept to think about. And, you know, I talk like you to tens of thousands of investors a year around the world. And one of the mistakes that everybody makes is they box themselves in. And in today's world, you can't do that. Today's world is constantly fluid. It's very dynamic.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
We live at one of the most exciting times in human history, which means that being flexible is exactly what you want to do. Because if you're being rigid and uncertain and you're being living in fear as opposed to investing in optimism, you've already doomed yourself to bad performance. What you want is to build your wealth and your confidence and your knowledge as the markets do that.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Okay, so let's take the model and the example out of the equation for a minute. Let's imagine we're going to the grocery store and let's imagine we've got, lately, a hundred bucks for eggs, but I mean, you know, let's just imagine we've got $20 and we wanna buy some eggs, right?
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
If we see the price of eggs go on sale and we know we're going to need them, it's very likely you're going to buy something that's on sale, right? You're going to take that extra amount of money and you're going to buy a few extra eggs because odds are good that the price of those eggs is going to go higher next week. That is value cost averaging in a nutshell.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
If you have a sale in front of you, you spend a little bit extra money to buy whatever stock it is you want to get your hands on. If the price of eggs goes higher and you've already got your eggs on the shelf, guess what? You don't need to buy them. The value of your eggs is already there. You've got them on your shelf. They're already in your pantry.
Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
Suze School: Suze Talks "Fitz” - Don’t Miss It
Value cost averaging with stocks is the same way. If you have a sale, if the markets come down on you, if the price of that stock drops, What you want to do is think about your target in terms of, okay, my portfolio is worth a hundred bucks. Next month, I want it worth 110. So I'm going to add a little extra money to bring the value of my portfolio to 110, regardless of what the stock has done.