Karyn
Appearances
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
Yeah, we were in our 20s. It was an opportunity that was just too good to pass up. Twitter leadership at the time under Dick Costolo, they were very clear like, hey, you guys clearly know what you're doing. We'll let you continue working on your own roadmap. We'll let you stay in your offices in New York. You won't have to rebrand the app. won't have to put a Twitter logo on it.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
And we'll just, we'll acquire you and you can keep, keep doing it and launch it how you want. Our initial desire to work with Twitter was just around, how do we make this better for Twitter users? And that conversation evolved into one of like, okay, like we can help integrate Vine into Twitter, but To share a Vine video on Twitter, you had to post a link.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
And that link then would appear in feeds and users be able to click on the link and see the video in a separate web browser. And we thought that was a subpar experience. So we envisioned the Vine video playing directly in a tweet. The tweet was like a kernel or a vessel for all types of media.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
You know, we asked for what we wanted. We didn't expect Twitter really to push back on that. We knew eventually there'd be some more integration between the teams. It ended up being a lot more contentious than we had hoped. But initially it was great.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
The two teams were operating on different mandates and sets of goals. But I think ultimately, the user numbers are what mattered most. And that was just like a product problem.