Jordan Utter

Thanks for having me back. Grateful to be here. It's been a while. It has been since the Nashville day, I think. Yeah, that was a fun one. That was a fun one. Studio's a lot nicer. Did a lot better job with this one.

Thanks for having me back. Grateful to be here. It's been a while. It has been since the Nashville day, I think. Yeah, that was a fun one. That was a fun one. Studio's a lot nicer. Did a lot better job with this one.

Thanks for having me back. Grateful to be here. It's been a while. It has been since the Nashville day, I think. Yeah, that was a fun one. That was a fun one. Studio's a lot nicer. Did a lot better job with this one.

That's what Nick does best, challenge the team. I was excited. I kind of see it as... it shouldn't matter what we're selling. The content that we put out leading up to this should make people feel like, I don't care what VPN is about to launch. I want it. And you do that. There are a lot of ways. One is we can't speak about the product benefits. We can't tell people the ingredients.

That's what Nick does best, challenge the team. I was excited. I kind of see it as... it shouldn't matter what we're selling. The content that we put out leading up to this should make people feel like, I don't care what VPN is about to launch. I want it. And you do that. There are a lot of ways. One is we can't speak about the product benefits. We can't tell people the ingredients.

That's what Nick does best, challenge the team. I was excited. I kind of see it as... it shouldn't matter what we're selling. The content that we put out leading up to this should make people feel like, I don't care what VPN is about to launch. I want it. And you do that. There are a lot of ways. One is we can't speak about the product benefits. We can't tell people the ingredients.

We can't break down the formula. We can't, we can barely touch on how it will make them feel. So ultimately what it comes back to is we have to make people feel the, I love what you said, and now we can actually say it, the high that this product comes with, the focus, the sharpness, the clarity, the energy, but we can't really say that yet.

We can't break down the formula. We can't, we can barely touch on how it will make them feel. So ultimately what it comes back to is we have to make people feel the, I love what you said, and now we can actually say it, the high that this product comes with, the focus, the sharpness, the clarity, the energy, but we can't really say that yet.

We can't break down the formula. We can't, we can barely touch on how it will make them feel. So ultimately what it comes back to is we have to make people feel the, I love what you said, and now we can actually say it, the high that this product comes with, the focus, the sharpness, the clarity, the energy, but we can't really say that yet.

So I was really excited, but also it was like, this is a challenge. It still is a challenge, truthfully. But I was excited. I saw it as an opportunity to push the team. I saw it as an opportunity to take a very unconventional approach and kind of stretch myself creatively. I think, like you said, it's easy to kind of see all the content that gets put online.

So I was really excited, but also it was like, this is a challenge. It still is a challenge, truthfully. But I was excited. I saw it as an opportunity to push the team. I saw it as an opportunity to take a very unconventional approach and kind of stretch myself creatively. I think, like you said, it's easy to kind of see all the content that gets put online.

So I was really excited, but also it was like, this is a challenge. It still is a challenge, truthfully. But I was excited. I saw it as an opportunity to push the team. I saw it as an opportunity to take a very unconventional approach and kind of stretch myself creatively. I think, like you said, it's easy to kind of see all the content that gets put online.

see all the content we've done before and get stuck in that. It's not a rut because it's working, but as you do best, as a pioneer, as a visionary, say, what if we did it differently? Let's take a risk. And I think a lot of creatives talk about taking a risk, but this is truly a risk because we didn't even say the product name up until the day we launched it, which...

see all the content we've done before and get stuck in that. It's not a rut because it's working, but as you do best, as a pioneer, as a visionary, say, what if we did it differently? Let's take a risk. And I think a lot of creatives talk about taking a risk, but this is truly a risk because we didn't even say the product name up until the day we launched it, which...

see all the content we've done before and get stuck in that. It's not a rut because it's working, but as you do best, as a pioneer, as a visionary, say, what if we did it differently? Let's take a risk. And I think a lot of creatives talk about taking a risk, but this is truly a risk because we didn't even say the product name up until the day we launched it, which...

obviously for anyone with common sense or in marketing is pretty contradictory to what you usually do. So I was excited, but also nervous and felt really challenged.

obviously for anyone with common sense or in marketing is pretty contradictory to what you usually do. So I was excited, but also nervous and felt really challenged.

obviously for anyone with common sense or in marketing is pretty contradictory to what you usually do. So I was excited, but also nervous and felt really challenged.

what do we talk about? If we can't say the name of the product, if we can't talk about the ingredients and the benefits, where do we even start? Which ultimately I was like, that's why we're here. That's why we're at a round table right now to come up with that. Because as kind of stated earlier,

what do we talk about? If we can't say the name of the product, if we can't talk about the ingredients and the benefits, where do we even start? Which ultimately I was like, that's why we're here. That's why we're at a round table right now to come up with that. Because as kind of stated earlier,