Johnny Ive
Appearances
The Diary Of A CEO with Steven Bartlett
The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!
This sounds really simplistic, but it still shocks me how few people actually practice this. And it's a struggle to practice. But is this issue a focus? Steve was the most remarkably focused person I've ever met in my life.
The Diary Of A CEO with Steven Bartlett
The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!
and the thing with focus is it's not sort of like this thing you aspire to or you decide on Monday you know what I'm going to be focused it is a every minute a why are we talking about this this is what we're working on you can achieve so much when you truly focus and one of the things that Steve would say because I think he was concerned that I wasn't
The Diary Of A CEO with Steven Bartlett
The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!
he would say, how many things have you said no to? And I would, honestly, I would have these sacrificial things, because, I mean, I wanted to be very honest about it, and so I say, oh, I said no to this, and no to that. And... But he knew that I wasn't vaguely interested in doing those things anyway. So there was no real sacrifice.
The Diary Of A CEO with Steven Bartlett
The Manipulation Expert: Most People Don't Realise They're Narcissists! You're Setting Your Child Up For Misery!
What focus means is saying no to something that you, with every bone in your body, you think is a phenomenal idea. And you wake up thinking about it, but you say no to it because you're focusing on something else.
The Diary Of A CEO with Steven Bartlett
Steven Shares His Secret Diary: Dealing With Liam Payne’s Death, My Big Relationship Issue, These 4 Words Saved Me!
Our job isn't to make money for Apple. Our job is to try and make the very best products that we can. Now, we trust if they are good, and we trust if we're competent and we do our jobs in trying to describe them, and if we're competent in making them. they will be attractive and bought, they will be bought in volume, and that we will eventually make money.
The Diary Of A CEO with Steven Bartlett
Steven Shares His Secret Diary: Dealing With Liam Payne’s Death, My Big Relationship Issue, These 4 Words Saved Me!
I'm aware that that can sound like an easy thing to say given our vantage point right now, but that's actually what we said in 98 when the company was struggling. You see, we didn't say that the goal was turnaround. Because if we'd said the goal back in the late 90s was to turn the company around, that's all about money.
The Diary Of A CEO with Steven Bartlett
Steven Shares His Secret Diary: Dealing With Liam Payne’s Death, My Big Relationship Issue, These 4 Words Saved Me!
When Steve came back, that's how he articulated what the goals of the company needed to be. And this wasn't some subtle, this wasn't an exercise in sort of clever wordsmithing. This was describing profoundly different attitudes and approaches to what the problem was at hand.