Jack

And they came up with an idea that was both simple yet incentivized. And crucially, the idea got schools involved. So here's how Pizza Hut's book it goes down. First, teachers get a stack of paper certificates. And after a child finishes a book, they got a sticker. And when that certificate has five stickers on it, it is valid for one free pizza at your local Pizza Hut. Oh, ching, ching, ching.

And they came up with an idea that was both simple yet incentivized. And crucially, the idea got schools involved. So here's how Pizza Hut's book it goes down. First, teachers get a stack of paper certificates. And after a child finishes a book, they got a sticker. And when that certificate has five stickers on it, it is valid for one free pizza at your local Pizza Hut. Oh, ching, ching, ching.

And they came up with an idea that was both simple yet incentivized. And crucially, the idea got schools involved. So here's how Pizza Hut's book it goes down. First, teachers get a stack of paper certificates. And after a child finishes a book, they got a sticker. And when that certificate has five stickers on it, it is valid for one free pizza at your local Pizza Hut. Oh, ching, ching, ching.

You finish Pride and Prejudice, boom, that's a pepperoni. To kill a mockingbird, boom, meat lover's pie. Catcher in the Rye, that's a sausage pie, little Johnny. Come on down. And when the child got that certificate and filled it up with stickers, it was like a million-dollar bill to them. Yeah, they would look up and hand it to the waiter with enormous pride. Finished the books, got the calories.

You finish Pride and Prejudice, boom, that's a pepperoni. To kill a mockingbird, boom, meat lover's pie. Catcher in the Rye, that's a sausage pie, little Johnny. Come on down. And when the child got that certificate and filled it up with stickers, it was like a million-dollar bill to them. Yeah, they would look up and hand it to the waiter with enormous pride. Finished the books, got the calories.

You finish Pride and Prejudice, boom, that's a pepperoni. To kill a mockingbird, boom, meat lover's pie. Catcher in the Rye, that's a sausage pie, little Johnny. Come on down. And when the child got that certificate and filled it up with stickers, it was like a million-dollar bill to them. Yeah, they would look up and hand it to the waiter with enormous pride. Finished the books, got the calories.

It's a huge achievement. It is. Actually, in one year, the Book It program reached 14 million kids through 600,000 participating classrooms, K-6. Honestly, we could not find another education source for kids that is reaching that scale. Besides maybe Sesame Street and the public school system. And here's the news.

It's a huge achievement. It is. Actually, in one year, the Book It program reached 14 million kids through 600,000 participating classrooms, K-6. Honestly, we could not find another education source for kids that is reaching that scale. Besides maybe Sesame Street and the public school system. And here's the news.

It's a huge achievement. It is. Actually, in one year, the Book It program reached 14 million kids through 600,000 participating classrooms, K-6. Honestly, we could not find another education source for kids that is reaching that scale. Besides maybe Sesame Street and the public school system. And here's the news.

After 40 years, Pizza Hut is transitioning and launching the Book It program as an app. Although we hope they keep those paper certificates because kids love paper certificates. Everyone loves Elisa Frank. But Jack, pause the pod for a second. Um, Pizza Hut trading books for pizza? From a parenting perspective, that's called a bribe. But from a tech perspective, that's called gamification.

After 40 years, Pizza Hut is transitioning and launching the Book It program as an app. Although we hope they keep those paper certificates because kids love paper certificates. Everyone loves Elisa Frank. But Jack, pause the pod for a second. Um, Pizza Hut trading books for pizza? From a parenting perspective, that's called a bribe. But from a tech perspective, that's called gamification.

After 40 years, Pizza Hut is transitioning and launching the Book It program as an app. Although we hope they keep those paper certificates because kids love paper certificates. Everyone loves Elisa Frank. But Jack, pause the pod for a second. Um, Pizza Hut trading books for pizza? From a parenting perspective, that's called a bribe. But from a tech perspective, that's called gamification.

Before Duolingo gamified language learning, Pizza Hut gamified book reading. That's right. Pizza Hut is basically one of the earliest examples we can find of true tech gamification. And Jack, my favorite professor from business school, wrote a whole book on exactly this issue. Professor Warbach. You've told me about him. I love Professor Warbach, Dan of Wharton.

Before Duolingo gamified language learning, Pizza Hut gamified book reading. That's right. Pizza Hut is basically one of the earliest examples we can find of true tech gamification. And Jack, my favorite professor from business school, wrote a whole book on exactly this issue. Professor Warbach. You've told me about him. I love Professor Warbach, Dan of Wharton.

Before Duolingo gamified language learning, Pizza Hut gamified book reading. That's right. Pizza Hut is basically one of the earliest examples we can find of true tech gamification. And Jack, my favorite professor from business school, wrote a whole book on exactly this issue. Professor Warbach. You've told me about him. I love Professor Warbach, Dan of Wharton.

Well, he had this great quote about gamification. He said, a well-designed game is a guided missile to the motivational heart of the human psyche. Gamifying isn't adding bells and whistles that don't mean anything. like confetti every time you execute a trade. No, it needs to be intrinsic. Gamification is about manipulating what you find to be fun for a real-world objective.

Well, he had this great quote about gamification. He said, a well-designed game is a guided missile to the motivational heart of the human psyche. Gamifying isn't adding bells and whistles that don't mean anything. like confetti every time you execute a trade. No, it needs to be intrinsic. Gamification is about manipulating what you find to be fun for a real-world objective.

Well, he had this great quote about gamification. He said, a well-designed game is a guided missile to the motivational heart of the human psyche. Gamifying isn't adding bells and whistles that don't mean anything. like confetti every time you execute a trade. No, it needs to be intrinsic. Gamification is about manipulating what you find to be fun for a real-world objective.

And there's nothing more fun and motivational at the heart of a 10-year-old than pizza. Also, Jack, there are no bells and whistles in this Pizza Hut app. Like, we looked at it, and it's a very simple reward structure. That's it. Five bucks, one pizza. Actually, you can change the ratio of rewards, we should point out.

And there's nothing more fun and motivational at the heart of a 10-year-old than pizza. Also, Jack, there are no bells and whistles in this Pizza Hut app. Like, we looked at it, and it's a very simple reward structure. That's it. Five bucks, one pizza. Actually, you can change the ratio of rewards, we should point out.